The Business Simulation Blog

One of the hot topics of the education industry currently is the learning assessment of students and how to measure whether business school students truly derive that much touted value from their oftentimes expensive studies. After all, one of the hardest jobs teachers have is to ensure that they aren't merely reciting lecture slides, but pass on and create valuable knowledge in an increasingly demanding environment. Notice that I intentionally used the word 'create' in addition to 'pass on', to highlight the growing importance of collaborative learning in all disciplines, where knowledge is indeed created by the discussion amongst students as much as by the educator's contribution.

As of 12.10.2011, Cesim business simulation games have taken a leap forward and become compatible with Apple iPads, as well as any other flash-less devices, by introducing 100% flash-free charts and graphs. Previously, all charts were utilizing flash, but have now been brought up to modern technological standards through the use of HTML5 technology. Currently, Cesim Global Challenge and Cesim SimBrand simulations are 100% compatible.

Cesim OnService and Cesim Hospitality have a few gauge charts that are not yet supported in HTML5, thus making flash-less devices unable to generate them. The required support is expected to be added during the remainder of 2011.

A comprehensive study (An Experiential Study Of Business Simulation Games As A Marketing Learning Method: Training Managers Management Marketing Skills) conducted by Francis Blasco and Mario Martínez Tercero shows the viability and effectiveness of using business simulations to train marketing professionals.

Michael J. Geringer, a Cesim business simulations expert, is previously a Professor of Strategy and International Business at the Orfalea College of Business at California Polytechnic State University at the time of conducting this interview, currently a Professor of International Strategy at College of Business of Ohio University. He has over 30 years of experience with research and consulting on strategic issues for private and public sector organizations worldwide. He has authored or edited 27 books and monographs (in English, French, Chinese and Indonesian) and published over 140 papers, including within Journal of International Business Studies, Academy of Management Journal, Thunderbird International Business Review, Strategic Management Journal, and Journal of Applied Psychology.