---
title: Retail Store Management Simulation | Cesim Retail
description: Cesim Retail simulates retail store management, focusing on procurement, inventory, store layout, advertising, and loyalty program decisions.
image: https://www.cesim.com/hubfs/Video%20thumbnails/Cesim%20Retail%20thumbnail.jpg
---

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# Cesim Retail ![ESG icon](https://www.cesim.com/hs-fs/hubfs/ESG%20icon.png?width=59&height=40&name=ESG%20icon.png)

Retail Store Management Simulation

Cesim Retail is a highly versatile simulation that can be used for different target groups in the retail environment. The simulation puts participants in charge of a store or a franchise with multiple stores in a seasonal environment.

[Access a demo version](https://www.cesim.com/demo-retail)

Cases:

![Convenience](https://www.cesim.com/hubfs/Convenience.svg)

Convenience store

![Fashion](https://www.cesim.com/hubfs/Fashion.svg)

Fashion retail

<iframe style="float: none; margin-left: auto; margin-right: auto; display: block; margin: 0px auto;" xml="lang" src="https://player.vimeo.com/video/161456122?title=0&amp;byline=0&amp;portrait=0&amp;color=8dc7dc" width="640" height="360" frameborder="0" allowfullscreen></iframe>

Subtitles available (CC)

![Demo CTA Retail](https://www.cesim.com/hubfs/Demo%20CTA%20Retail.svg)

#### **Live demo**

Get an unlimited trial account and a walkthrough  
of our business simulation games.

[Learn more](https://www.cesim.com/request-a-business-simulation-demo)

 

##### **What is the focus of this retail simulation?**

Retail industry, store management, retail marketing, consumer behavior.

##### **Where is this simulation used?**

Various marketing courses, retail management courses, franchise operations courses.

##### **What is the simulation scenario?**

The default case is based on running a single convenience store or a multi-store franchise in different demographic areas. Each simulation round corresponds to one quarter of a year and seasonality is an important decision-making factor.

##### **What decisions do participants make?**

In competition with other teams, participants manage procurement and inventory, pricing, advertising, and promotion campaigns across different product categories. In addition, the simulation includes modules for operational and strategic decisions such as store layout, operating hours, staffing, loyalty programs, store remodeling, new store locations, and cash flow management.

##### **What are the key learning areas?**

During the rounds participants experience how consumer preferences and competitor actions influence pricing and profitability, interlinks between procurement, inventory levels, and cash flow management, utilization of permanent and temporary staff in seasonal variations, store layout and store remodeling impact to sales, and capital appraisal for new store locations.

##### **How is success measured?**

The essence of the Cesim Retail simulation is to mirror the operations of a typical retail store or franchise, tie together multiple business concepts and allow for a successful execution of alternative strategies. The simulation is designed to reward those who can best identify underlying trends, analyze competition, and successfully formulate a winning strategy. Success of the teams is presented with multiple industry-specific indicators, customer reports, operational reports, and financial reports.

##### **What learning outcomes can you expect?**

Participants develop capabilities in formulating, implementing, and adapting business strategies and decisions in a competitive environment. In addition, they will enhance their fact-based decision-making skills and improve their financial knowledge through linking operational decisions to cash flows and bottom line performance. The simulation exercise also gives practical experiences in team-work and problem solving, and excites competitive spirits in a dynamically evolving marketplace.

##### **How can the simulation be customized?**

The simulation offers powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels. In addition, the system permits the instructors to create and modify their own cases with personalized market outlooks and storyline.

##### **Which languages are available?**

English, French, German, Finnish, Simplified Chinese.

##### **Who uses Cesim Retail?**

DPAM, Australian Association of Convenience Stores, Association of Convenience Stores (UK), Helsinki Business College.

### **Our business simulation portfolio**

All simulations

Management & Strategy

Marketing

Hospitality

Banking & Finance

Industry specific

[![Cesim Global Challenge](https://www.cesim.com/hubfs/GC%20icon%202025.png "Cesim Global Challenge")](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game)

[Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game)  
*Strategy & International Business Management*

[![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)

[Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)  
*Small Service Business Management*

[![Cesim Project](https://www.cesim.com/hubfs/images/icon-project.svg)](https://www.cesim.com/simulations/cesim-project-management-simulation)

[Project](https://www.cesim.com/simulations/cesim-project-management-simulation)  
*Project  
Management*

[![Cesim Firm icon](https://www.cesim.com/hubfs/images/icon-firm.svg)](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game)

[Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game)  
*General Business Management*

[![Cesim Marketing icon](https://www.cesim.com/hubfs/images/icon-marketing.svg)](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game)

[Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game)  
*Marketing  
Management*

[![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game)

[Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game)  
*Hotel & Restaurant Management*

[![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game)

[Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game)  
*Banking & Financial Services Management*

[![Cesim Power icon](https://www.cesim.com/hubfs/images/icon-power.svg)](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game)

[Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game)  
*Electric Utilities Management*

[![Cesim Connect icon](https://www.cesim.com/hubfs/images/icon-connect.svg)](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game)

[Connect](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game)  
*Telecom Operator Management*

[![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game)

[Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game)  
*Retail Store Management*

[![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership)

[Dealership](https://www.cesim.com/simulations/cesim-dealership)  
*Automotive Dealership Management*

[![Cesim Invest](https://www.cesim.com/hubfs/Invest%20icon.svg)](https://www.cesim.com/simulations/cesim-invest)

[Invest](https://www.cesim.com/simulations/cesim-invest)  
*Strategic Investment Management*

[![Cesim Stocks](https://www.cesim.com/hubfs/Stocks%20icon.svg)](https://www.cesim.com/simulations/cesim-stocks)

[Stocks](https://www.cesim.com/simulations/cesim-stocks)  
*Portfolio  
Management*

[![Cesim Stocks](https://www.cesim.com/hubfs/Custom%20simulations%20icon.svg)](https://www.cesim.com/simulations/customized-business-simulations)

[Custom Business Simulations](https://www.cesim.com/simulations/customized-business-simulations)

[![Cesim Global Challenge](https://www.cesim.com/hubfs/images/icon-gc.svg "Cesim Global Challenge")](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game)

[Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game)  
*Strategy & International Business Management*

[![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)

[Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)  
*Small Service Business Management*

[![Cesim Project](https://www.cesim.com/hubfs/images/icon-project.svg)](https://www.cesim.com/simulations/cesim-project-management-simulation)

[Project](https://www.cesim.com/simulations/cesim-project-management-simulation)  
*Project Management*

[![Cesim Firm icon](https://www.cesim.com/hubfs/images/icon-firm.svg)](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game)

[Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game)  
*General Business Management*

[![Cesim Marketing icon](https://www.cesim.com/hubfs/images/icon-marketing.svg)](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game)

[Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game)  
*Marketing Management*

[![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game)

[Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game)  
*Retail Store Management*

[![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership)

[Dealership](https://www.cesim.com/simulations/cesim-dealership)  
*Automotive Dealership & Business Management*

[![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game)

[Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game)  
*Hotel & Restaurant Management*

[![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)

[Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)  
*Small Service Business Management*

[![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game)

[Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game)  
*Banking & Financial Services Management*

[![Cesim Invest](https://www.cesim.com/hubfs/Invest%20icon.svg)](https://www.cesim.com/simulations/cesim-invest)

[Invest](https://www.cesim.com/simulations/cesim-invest)  
*Strategic Investment Management*

[![Cesim Stocks](https://www.cesim.com/hubfs/Stocks%20icon.svg)](https://www.cesim.com/simulations/cesim-stocks)

[Stocks](https://www.cesim.com/simulations/cesim-stocks)  
*Portfolio  
Management*

[![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game)

[Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game)  
*Hotel & Restaurant Management*

[![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game)

[Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game)  
*Banking & Financial Services Management*

[![Cesim Power icon](https://www.cesim.com/hubfs/images/icon-power.svg)](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game)

[Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game)  
*Electric Utilities Management*

[![Cesim Connect icon](https://www.cesim.com/hubfs/images/icon-connect.svg)](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game)

[Connect](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game)  
*Telecom Operator Management*

[![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game)

[Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game)  
*Retail Store Management*

[![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership)

[Dealership](https://www.cesim.com/simulations/cesim-dealership)  
*Automotive Dealership & Business Management*

##### **Contact us:**

Kalevankatu 16  
00100 Helsinki, Finland  
[contact@cesim.com](mailto:contact@cesim.com)

##### **Sales inquiries:**

(UK) [+44 2033185655](tel:+442033185655)  
(US) [+1 (866) 644 0518](tel:+18666440518)

##### **Simulations:**

[Cesim Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game)  
[Cesim Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)[Cesim Project](https://www.cesim.com/simulations/cesim-project-management-simulation)  
[Cesim Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game)  
[Cesim Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game)  
[Cesim Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game)  
[Cesim Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game)  
[Cesim Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game)  
[Cesim Connect](https://www.cesim.com/simulations/cesim-telecom-operator-simulation-game)  
[Cesim Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game)  
[Cesim Dealership](https://www.cesim.com/simulations/cesim-dealership)  
[Cesim Invest](https://www.cesim.com/simulations/cesim-invest)  
[Cesim Stocks](https://www.cesim.com/simulations/cesim-stocks)

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Cesim provides a broad portfolio of easy-to-use business simulations for educational institutions and corporations. As a leading education technology company we offer customizable, flexible, web-based simulations, compatible with all devices and operating systems. Come discover why over 1000 higher education institutions worldwide are currently using our simulations.

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     },
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}
```