Strategy & International Business Management
Strategic management, international business, global operations, business policy
Undergraduate capstone, graduate, EMBA
Strategic management of a global technology company's road-maps, demand-supply network, sales in US, Asia and Europe
Economics, finance, human resources, accounting, procurement, production, logistics, research and innovation, marketing
Strategic planning, execution, demand-supply management, finance
English, French, Hungarian, Italian, Lithuanian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish
Small Service Business Management
Entrepreneurship, services management, business fundamentals, SME management
Advanced secondary level courses, undergraduate business courses, business skills for non-business majors
Management of a family hotel in a competitive market with seasonal variations
Overall operation, financial performance, human resources management, capacity management, investments, service quality, pricing, marketing
Operations planning, capacity utilisation, demand forecasting
English, Finnish, French, Italian, Mandarin Chinese, Portuguese, Romanian, Serbian, Spanish, Dutch
Project Management
Project management, teamwork and leadership, effective collaboration and communicationy
Introductory and advanced courses, interactive project management sessions, executive and project management training programs
The project team together is tasked with completing a large sub-project and the entire project organization must successfully complete multiple possibly interlocking projects each colored by some unique problem spots
Disseminating information appropriately within the project team and the larger organization, taking into full consideration the unique needs of a real project team in place
Completing tasks with the best quality, least time and cost within budgetary constraints
English, Finnish, French, Spanish
General Business Management
General business management
Business skills for non-business majors, undergraduate business courses
Sales and operations management of an international pharmaceutical company
Marketing, production, logistics, and financial decision-making. In addition, it links the organization to the wider context of business world and stakeholders
Operations planning, capacity utilisation, investments, demand forecasting
English, French, Italian, Lithuanian, Mandarin Chinese, Portuguese, Turkish, Spanish
Marketing Management
Marketing management, strategic marketing
Undergraduate, graduate
Management of a global smartphone company's strategic marketing in Europe and Asia
Segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, R&D and profitability
Strategic planning, analytical marketing decisions, product portfolio management
English, French, Italian, German, Lithuanian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish
Hotel & Restaurant Management
Hotel and restaurant management
Undergraduate, graduate, EMBA
The participants run their hotel and restaurant operations in competition with other teams
Revenue management, sales promotion, menu engineering, housekeeping, staff management and procurement. Big picture understanding of the linkages between different functions and their impact on the bottom line
Operating profit, net profit, return on assets, and cash flows. Within the hotel operations, revenue management and customer satisfaction are key
English, French, German, Italian, Mandarin Chinese, Portuguese, Spanish, Dutch
Banking & Financial Services Management
Banking industry, strategic management
Advanced undergraduate, graduate, MBA, corporate training programs for financial institutions
The task for participating teams is to manage a bank with several front and back office operations in a single geographical market
Retail banking, SME banking, corporate banking, investment services, investment products, personnel, systems, risk management, treasury
Total shareholder return p.a. consolidates all key success factors into one measurable criterion that is used for team performance comparison
English, Finnish, French, Hungarian, Italian, Mandarin Chinese, Russian, Turkish, Dutch, Spanish
Electric Utilities Management
Energy industry, strategic management, risk management, regulation, power utilities, commodities
Graduate, executive MBA
The task for the teams is to manage the sales, production, risk management, and finance functions of a power utility
Electricity sales, procurement, renewable energy investments, sustainable development policies, risk-management, financials, and their relationships with each other
The success of the teams is measured by their ability to generate sustainable shareholder returns
English, French, Italian, Mandarin Chinese, Portuguese (Brazilian), Spanish
Telecom Operator Management
Telecom industry, strategic management
Graduate, executive MBA
To manage mobile, broadband and entertainment services for residential customers; communications and IT services for corporate customers
Channel management, human resource management, customer service management, network infrastructure investment decisions
The ability to grow a profitable customer base over time
English, Finnish, French, Italian, Russian, Spanish
Retail Store Management
Retail industry, store management, retail marketing, consumer behavior
Undergraduate, graduate, MBA, EMBA, corporate
To manage procurement and inventory, pricing, advertising, promotion campaigns across different product categories
How consumer preferences and competitor actions influence pricing and profitability, interlinks between procurement, inventory levels, and cash flow management, utilization of permanent and temporary staff in seasonal variations, store layout and store remodeling impact to sales, and capital appraisal for new store locations
The ability to best identify underlying trends, analyze competition, and successfully formulate a winning strategy
English, French, Simplified Chinese, Finnish, Spanish
Automotive Dealership &
Business Management Simulation
Strategic inventory management, dynamic pricing, effective sales and marketing, comprehensive after-sales service, and finance
Undergraduate, graduate, corporate
Learners make decisions about sales and marketing for both new and pre-owned products, leasing and financing solutions, product maintenance, service management, customer relations, and personnel operations, including training
Marketing, pricing, financial planning, inventory management, customer service, financing solutions for customers and human resources. Comprehensive understanding of the operations, from sales to after-sales services
The simulation yields operational and financial metrics, offering insights into business performance. Teams are evaluated based on profitability metrics, operational efficiency, and overall success in the simulated environment
English, French
| Simulation | Focus | Used in | Participant Tasks | Learning Areas | Success Factors | Languages |
|---|---|---|---|---|---|---|
 Strategy & International Business Management |
Strategic management, international business, global operations, business policy |
Undergraduate capstone, graduate, EMBA | Strategic management of a global technology company's road-maps, demand-supply network, sales in US, Asia and Europe | Economics, finance, human resources, accounting, procurement, production, logistics, research and innovation, marketing | Strategic planning, execution, demand-supply management, finance | English, French, Hungarian, Italian, Lithuanian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish |
 Small Service Business Management |
Entrepreneurship, services management, business fundamentals, SME management |
Advanced secondary level courses, undergraduate business courses, business skills for non-business majors | Management of a family hotel in a competitive market with seasonal variations | Overall operation, financial performance, human resources management, capacity management, investments, service quality, pricing, marketing |
Operations planning, capacity utilisation, demand forecasting | English, Finnish, French, Italian, Mandarin Chinese, Portuguese, Romanian, Serbian, Spanish, Dutch |
 Project Management |
Project management, teamwork and leadership, effective collaboration and communication | Introductory and advanced courses, interactive project management sessions, executive and project management training programs | The project team together is tasked with completing a large sub-project and the entire project organization must successfully complete multiple possibly interlocking projects each colored by some unique problem spots | Disseminating information appropriately within the project team and the larger organization, taking into full consideration the unique needs of a real project team in place | Completing tasks with the best quality, least time and cost within budgetary constraints | English, Finnish, French, Spanish |
 General Business Management |
General business management | Business skills for non-business majors, undergraduate business courses | Sales and operations management of an international pharmaceutical company | Marketing, production, logistics, and financial decision-making. In addition, it links the organization to the wider context of business world and stakeholders | Operations planning, capacity utilisation, investments, demand forecasting | English, French, Italian, Lithuanian, Mandarin Chinese, Portuguese, Turkish, Spanish |
 Marketing Management |
Marketing management, strategic marketing | Undergraduate, graduate | Management of a global smartphone company's strategic marketing in Europe and Asia | Segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, R&D and profitability | Strategic planning, analytical marketing decisions, product portfolio management | English, French, Italian, German, Lithuanian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish |
 Hotel & Restaurant Management |
Hotel and restaurant management | Undergraduate, graduate, EMBA | The participants run their hotel and restaurant operations in competition with other teams | Revenue management, sales promotion, menu engineering, housekeeping, staff management and procurement. Big picture understanding of the linkages between different functions and their impact on the bottom line | Operating profit, net profit, return on assets, and cash flows. Within the hotel operations, revenue management and customer satisfaction are key | English, French, German, Italian, Mandarin Chinese, Portuguese, Spanish, Dutch |
 Banking & Financial Services Management |
Banking industry, strategic management | Advanced undergraduate, graduate, MBA, corporate training programs for financial institutions | The task for participating teams is to manage a bank with several front and back office operations in a single geographical market | Retail banking, SME banking, corporate banking, investment services, investment products, personnel, systems, risk management, treasury | Total shareholder return p.a. consolidates all key success factors into one measurable criterion that is used for team performance comparison | English, Finnish, French, Hungarian, Italian, Mandarin Chinese, Russian, Turkish, Dutch, Spanish |
 Electric Utilities Management |
Energy industry, strategic management, risk management, regulation, power utilities, commodities |
Graduate, executive MBA | The task for the teams is to manage the sales, production, risk management, and finance functions of a power utility | Electricity sales, procurement, renewable energy investments, sustainable development policies, risk-management, financials, and their relationships with each other | The success of the teams is measured by their ability to generate sustainable shareholder returns | English, French, Italian, Mandarin Chinese, Portuguese (Brazilian), Spanish |
 Telecom Operator Management |
Telecom industry, strategic management | Graduate, executive MBA | To manage mobile, broadband and entertainment services for residential customers; communications and IT services for corporate customers | Channel management, human resource management, customer service management, network infrastructure investment decisions |
The ability to grow a profitable customer base over time | English, Finnish, French, Italian, Russian, Spanish |
 Retail Store Management |
Retail industry, store management, retail marketing, consumer behavior | Undergraduate, graduate, MBA, EMBA, corporate | To manage procurement and inventory, pricing, advertising, promotion campaigns across different product categories | How consumer preferences and competitor actions influence pricing and profitability, interlinks between procurement, inventory levels, and cash flow management, utilization of permanent and temporary staff in seasonal variations, store layout and store remodeling impact to sales, and capital appraisal for new store locations | The ability to best identify underlying trends, analyze competition, and successfully formulate a winning strategy | English, French, Simplified Chinese, Finnish, Spanish |
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