Strategy & International Business
Strategic management, international business, global operations, business policy
Undergraduate capstone, graduate, EMBA
Strategic management of a global technology company's road-maps, demand-supply network, sales in US, Asia and Europe
Economics, finance, human resources, accounting, procurement, production, logistics, research and innovation, marketing
Strategic planning, execution, demand-supply management, finance
English, French, Spanish, Portuguese, German, Mandarin Chinese, Romanian, Turkish, Hungarian, Italian, Lithuanian, Russian
Small Service Business Management
Entrepreneurship, services management, business fundamentals, SME management
Advanced secondary level courses, undergraduate business courses, business skills for non-business majors
Management of a family hotel in a competitive market with seasonal variations
Overall operation, financial performance, human resources management, capacity management, investments, service quality, pricing, marketing
Operations planning, capacity utilisation, demand forecasting
English, French, Spanish, Portuguese, German, Finnish, Dutch, Romanian, Mandarin Chinese, Italian, Serbian
Project Management
Project management, teamwork and leadership, effective collaboration and communicationy
Introductory and advanced courses, interactive project management sessions, executive and project management training programs
The project team together is tasked with completing a large sub-project and the entire project organization must successfully complete multiple possibly interlocking projects each colored by some unique problem spots
Disseminating information appropriately within the project team and the larger organization, taking into full consideration the unique needs of a real project team in place
Completing tasks with the best quality, least time and cost within budgetary constraints
English, French, Spanish, German, Finnish
General Business Management
General business management
Business skills for non-business majors, undergraduate business courses
Sales and operations management of an international pharmaceutical company
Marketing, production, logistics, and financial decision-making. In addition, it links the organization to the wider context of business world and stakeholders
Operations planning, capacity utilisation, investments, demand forecasting
English, French, German, Spanish, Portuguese, Italian, Lithuanian, Mandarin Chinese, Turkish
Marketing Management
Marketing management, strategic marketing
Undergraduate, graduate
Management of a global smartphone company's strategic marketing in Europe and Asia
Segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, R&D and profitability
Strategic planning, analytical marketing decisions, product portfolio management
English, French, Italian, German, Lithuanian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish
Hotel & Restaurant Management
Hotel and restaurant management
Undergraduate, graduate, EMBA
The participants run their hotel and restaurant operations in competition with other teams
Revenue management, sales promotion, menu engineering, housekeeping, staff management and procurement. Big picture understanding of the linkages between different functions and their impact on the bottom line
Operating profit, net profit, return on assets, and cash flows. Within the hotel operations, revenue management and customer satisfaction are key
English, French, German, Italian, Mandarin Chinese, Portuguese, Spanish, Dutch
Banking & Financial Services Management
Banking industry, strategic management
Advanced undergraduate, graduate, MBA, corporate training programs for financial institutions
The task for participating teams is to manage a bank with several front and back office operations in a single geographical market
Retail banking, SME banking, corporate banking, investment services, investment products, personnel, systems, risk management, treasury
Total shareholder return p.a. consolidates all key success factors into one measurable criterion that is used for team performance comparison
English, French, Spanish, German, Finnish, Dutch, Mandarin Chinese, Turkish, Hungarian, Italian, Russian
Electric Utilities Management
Energy industry, strategic management, risk management, regulation, power utilities, commodities
Graduate, executive MBA
The task for the teams is to manage the sales, production, risk management, and finance functions of a power utility
Electricity sales, procurement, renewable energy investments, sustainable development policies, risk-management, financials, and their relationships with each other
The success of the teams is measured by their ability to generate sustainable shareholder returns
English, French, Italian, Mandarin Chinese, Portuguese (Brazilian), Spanish
Telecom Operator Management
Telecom industry, strategic management
Graduate, executive MBA
To manage mobile, broadband and entertainment services for residential customers; communications and IT services for corporate customers
Channel management, human resource management, customer service management, network infrastructure investment decisions
The ability to grow a profitable customer base over time
English, Finnish, French, Italian, Russian, Spanish
Retail Store Management
Retail industry, store management, retail marketing, consumer behavior
Undergraduate, graduate, MBA, EMBA, corporate
To manage procurement and inventory, pricing, advertising, promotion campaigns across different product categories
How consumer preferences and competitor actions influence pricing and profitability, interlinks between procurement, inventory levels, and cash flow management, utilization of permanent and temporary staff in seasonal variations, store layout and store remodeling impact to sales, and capital appraisal for new store locations
The ability to best identify underlying trends, analyze competition, and successfully formulate a winning strategy
English, French, Spanish, German, Finnish, Simplified Chinese
Automotive Dealership &
Business
Strategic inventory management, dynamic pricing, effective sales and marketing, comprehensive after-sales service, and finance
Undergraduate, graduate, corporate
Learners make decisions about sales and marketing for both new and pre-owned products, leasing and financing solutions, product maintenance, service management, customer relations, and personnel operations, including training
Marketing, pricing, financial planning, inventory management, customer service, financing solutions for customers and human resources. Comprehensive understanding of the operations, from sales to after-sales services
The simulation yields operational and financial metrics, offering insights into business performance. Teams are evaluated based on profitability metrics, operational efficiency, and overall success in the simulated environment
English, French, Turkish
Strategic Investment Management
Strategic investment management, ESG-integrated investing, factor investing, multi-asset portfolio allocation, tactical decision-making, and corporate decision-making for asset management firms
Undergraduate, graduate, corporate
Economic Outlook, Client Analysis, Strategic and Tactical Asset Allocation, Investment Decisions, Analyst Reports & Performance Attribution, Corporate Strategy, Review & Submit Decisions, Performance Review
Portfolio management, economic forecasting, client relations, ESG integration, strategic asset allocation, tactical adjustments, investment styles, and performance analysis
Participants are evaluated based on both financial performance (returns, risk, client satisfaction) and their ESG performance (sustainability metrics and ethical governance)
English
Portfolio Management
Practical portfolio management in a dynamic stock and bond market
Players act as individual investors, allocating their funds among 16 fictional stocks spanning four industries, one government bond, and one corporate bond
Risk-adjusted returns, investment strategy refinement, effective decision-making under uncertainty, fundamental analysis, market trends, and portfolio diversification
Successful outcomes are determined by both absolute and risk-adjusted returns, taking into account portfolio volatility, transaction costs, and overall market performance
English
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