Compare Business Simulations | Which Product Is Right For You | Cesim

Simulation	Focus	Used in	Participant Tasks	Learning Areas	Success Factors	Languages
Strategy & International Business Management	Strategic management, international business, global operations, business policy	Undergraduate capstone, graduate, EMBA	Strategic management of a global technology company's road-maps, demand-supply network, sales in US, Asia and Europe	Economics, finance, human resources, accounting, procurement, production, logistics, research and innovation, marketing	Strategic planning, execution, demand-supply management, finance	English, French, Hungarian, Italian, Lithuanian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish
Small Service Business Management	Entrepreneurship, services management, business fundamentals, SME management	Advanced secondary level courses, undergraduate business courses, business skills for non-business majors	Management of a family hotel in a competitive market with seasonal variations	Overall operation, financial performance, human resources management, capacity management, investments, service quality, pricing, marketing	Operations planning, capacity utilisation, demand forecasting	English, Finnish, French, Italian, Mandarin Chinese, Portuguese, Romanian, Serbian, Spanish, Dutch
Project Management	Project management, teamwork and leadership, effective collaboration and communication	Introductory and advanced courses, interactive project management sessions, executive and project management training programs	The project team together is tasked with completing a large sub-project and the entire project organization must successfully complete multiple possibly interlocking projects each colored by some unique problem spots	Disseminating information appropriately within the project team and the larger organization, taking into full consideration the unique needs of a real project team in place	Completing tasks with the best quality, least time and cost within budgetary constraints	English, Finnish, French, Spanish
General Business Management	General business management	Business skills for non-business majors, undergraduate business courses	Sales and operations management of an international pharmaceutical company	Marketing, production, logistics, and financial decision-making. In addition, it links the organization to the wider context of business world and stakeholders	Operations planning, capacity utilisation, investments, demand forecasting	English, French, Italian, Lithuanian, Mandarin Chinese, Portuguese, Turkish, Spanish
Marketing Management	Marketing management, strategic marketing	Undergraduate, graduate	Management of a global smartphone company's strategic marketing in Europe and Asia	Segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, R&D and profitability	Strategic planning, analytical marketing decisions, product portfolio management	English, French, Italian, German, Lithuanian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish
Hotel & Restaurant Management	Hotel and restaurant management	Undergraduate, graduate, EMBA	The participants run their hotel and restaurant operations in competition with other teams	Revenue management, sales promotion, menu engineering, housekeeping, staff management and procurement. Big picture understanding of the linkages between different functions and their impact on the bottom line	Operating profit, net profit, return on assets, and cash flows. Within the hotel operations, revenue management and customer satisfaction are key	English, French, German, Italian, Mandarin Chinese, Portuguese, Spanish, Dutch
Banking & Financial Services Management	Banking industry, strategic management	Advanced undergraduate, graduate, MBA, corporate training programs for financial institutions	The task for participating teams is to manage a bank with several front and back office operations in a single geographical market	Retail banking, SME banking, corporate banking, investment services, investment products, personnel, systems, risk management, treasury	Total shareholder return p.a. consolidates all key success factors into one measurable criterion that is used for team performance comparison	English, Finnish, French, Hungarian, Italian, Mandarin Chinese, Russian, Turkish, Dutch, Spanish
Electric Utilities Management	Energy industry, strategic management, risk management, regulation, power utilities, commodities	Graduate, executive MBA	The task for the teams is to manage the sales, production, risk management, and finance functions of a power utility	Electricity sales, procurement, renewable energy investments, sustainable development policies, risk-management, financials, and their relationships with each other	The success of the teams is measured by their ability to generate sustainable shareholder returns	English, French, Italian, Mandarin Chinese, Portuguese (Brazilian), Spanish
Telecom Operator Management	Telecom industry, strategic management	Graduate, executive MBA	To manage mobile, broadband and entertainment services for residential customers; communications and IT services for corporate customers	Channel management, human resource management, customer service management, network infrastructure investment decisions	The ability to grow a profitable customer base over time	English, Finnish, French, Italian, Russian, Spanish
Retail Store Management	Retail industry, store management, retail marketing, consumer behavior	Undergraduate, graduate, MBA, EMBA, corporate	To manage procurement and inventory, pricing, advertising, promotion campaigns across different product categories	How consumer preferences and competitor actions influence pricing and profitability, interlinks between procurement, inventory levels, and cash flow management, utilization of permanent and temporary staff in seasonal variations, store layout and store remodeling impact to sales, and capital appraisal for new store locations	The ability to best identify underlying trends, analyze competition, and successfully formulate a winning strategy	English, French, Simplified Chinese, Finnish, Spanish