Focus
Strategic management, international business, global operations, business policy
Used in
Undergraduate capstone, graduate, EMBA
Participant Tasks
Strategic management of a global technology company's road-maps, demand-supply network, sales in US, Asia and Europe
Learning Areas
Economics, finance, human resources, accounting, procurement, production, logistics, research and innovation, marketing
Success Factors
Strategic planning, execution, demand-supply management, finance
Languages
English, French, Spanish, Portuguese, German, Mandarin Chinese, Romanian, Turkish, Hungarian, Italian, Lithuanian, Russian
Focus
Entrepreneurship, services management, business fundamentals, SME management
Used in
Advanced secondary level courses, undergraduate business courses, business skills for non-business majors
Participant Tasks
Management of a family hotel in a competitive market with seasonal variations
Learning Areas
Overall operation, financial performance, human resources management, capacity management, investments, service quality, pricing, marketing
Success Factors
Operations planning, capacity utilisation, demand forecasting
Languages
English, French, Spanish, Portuguese, German, Finnish, Dutch, Romanian, Mandarin Chinese, Italian, Serbian
Focus
Project management, teamwork and leadership, effective collaboration and communicationy
Used in
Introductory and advanced courses, interactive project management sessions, executive and project management training programs
Participant Tasks
The project team together is tasked with completing a large sub-project and the entire project organization must successfully complete multiple possibly interlocking projects each colored by some unique problem spots
Learning Areas
Disseminating information appropriately within the project team and the larger organization, taking into full consideration the unique needs of a real project team in place
Success Factors
Completing tasks with the best quality, least time and cost within budgetary constraints
Languages
English, French, Spanish, German, Finnish
Focus
General business management
Used in
Business skills for non-business majors, undergraduate business courses
Participant Tasks
Sales and operations management of an international pharmaceutical company
Learning Areas
Marketing, production, logistics, and financial decision-making. In addition, it links the organization to the wider context of business world and stakeholders
Success Factors
Operations planning, capacity utilisation, investments, demand forecasting
Languages
English, French, German, Spanish, Portuguese, Italian, Lithuanian, Mandarin Chinese, Turkish
Focus
Marketing management, strategic marketing
Used in
Undergraduate, graduate
Participant Tasks
Management of a global smartphone company's strategic marketing in Europe and Asia
Learning Areas
Segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, R&D and profitability
Success Factors
Strategic planning, analytical marketing decisions, product portfolio management
Languages
English, French, Italian, German, Lithuanian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish
Focus
Hotel and restaurant management
Used in
Undergraduate, graduate, EMBA
Participant Tasks
The participants run their hotel and restaurant operations in competition with other teams
Learning Areas
Revenue management, sales promotion, menu engineering, housekeeping, staff management and procurement. Big picture understanding of the linkages between different functions and their impact on the bottom line
Success Factors
Operating profit, net profit, return on assets, and cash flows. Within the hotel operations, revenue management and customer satisfaction are key
Languages
English, French, German, Italian, Mandarin Chinese, Portuguese, Spanish, Dutch
Focus
Banking industry, strategic management
Used in
Advanced undergraduate, graduate, MBA, corporate training programs for financial institutions
Participant Tasks
The task for participating teams is to manage a bank with several front and back office operations in a single geographical market
Learning Areas
Retail banking, SME banking, corporate banking, investment services, investment products, personnel, systems, risk management, treasury
Success Factors
Total shareholder return p.a. consolidates all key success factors into one measurable criterion that is used for team performance comparison
Languages
English, French, Spanish, German, Finnish, Dutch, Mandarin Chinese, Turkish, Hungarian, Italian, Russian
Focus
Energy industry, strategic management, risk management, regulation, power utilities, commodities
Used in
Graduate, executive MBA
Participant Tasks
The task for the teams is to manage the sales, production, risk management, and finance functions of a power utility
Learning Areas
Electricity sales, procurement, renewable energy investments, sustainable development policies, risk-management, financials, and their relationships with each other
Success Factors
The success of the teams is measured by their ability to generate sustainable shareholder returns
Languages
English, French, Italian, Mandarin Chinese, Portuguese (Brazilian), Spanish
Focus
Telecom industry, strategic management
Used in
Graduate, executive MBA
Participant Tasks
To manage mobile, broadband and entertainment services for residential customers; communications and IT services for corporate customers
Learning Areas
Channel management, human resource management, customer service management, network infrastructure investment decisions
Success Factors
The ability to grow a profitable customer base over time
Languages
English, Finnish, French, Italian, Russian, Spanish
Focus
Retail industry, store management, retail marketing, consumer behavior
Used in
Undergraduate, graduate, MBA, EMBA, corporate
Participant Tasks
To manage procurement and inventory, pricing, advertising, promotion campaigns across different product categories
Learning Areas
How consumer preferences and competitor actions influence pricing and profitability, interlinks between procurement, inventory levels, and cash flow management, utilization of permanent and temporary staff in seasonal variations, store layout and store remodeling impact to sales, and capital appraisal for new store locations
Success Factors
The ability to best identify underlying trends, analyze competition, and successfully formulate a winning strategy
Languages
English, French, Spanish, German, Finnish, Simplified Chinese
Focus
Strategic inventory management, dynamic pricing, effective sales and marketing, comprehensive after-sales service, and finance
Used in
Undergraduate, graduate, corporate
Participant Tasks
Learners make decisions about sales and marketing for both new and pre-owned products, leasing and financing solutions, product maintenance, service management, customer relations, and personnel operations, including training
Learning Areas
Marketing, pricing, financial planning, inventory management, customer service, financing solutions for customers and human resources. Comprehensive understanding of the operations, from sales to after-sales services
Success Factors
The simulation yields operational and financial metrics, offering insights into business performance. Teams are evaluated based on profitability metrics, operational efficiency, and overall success in the simulated environment
Languages
English, French, Turkish
Focus
Strategic investment management, ESG-integrated investing, factor investing, multi-asset portfolio allocation, tactical decision-making, and corporate decision-making for asset management firms
Used in
Undergraduate, graduate, corporate
Participant Tasks
Economic Outlook, Client Analysis, Strategic and Tactical Asset Allocation, Investment Decisions, Analyst Reports & Performance Attribution, Corporate Strategy, Review & Submit Decisions, Performance Review
Learning Areas
Portfolio management, economic forecasting, client relations, ESG integration, strategic asset allocation, tactical adjustments, investment styles, and performance analysis
Success Factors
Participants are evaluated based on both financial performance (returns, risk, client satisfaction) and their ESG performance (sustainability metrics and ethical governance)
Languages
English
Focus
Practical portfolio management in a dynamic stock and bond market
Participant Tasks
Players act as individual investors, allocating their funds among 16 fictional stocks spanning four industries, one government bond, and one corporate bond
Learning Areas
Risk-adjusted returns, investment strategy refinement, effective decision-making under uncertainty, fundamental analysis, market trends, and portfolio diversification
Success Factors
Successful outcomes are determined by both absolute and risk-adjusted returns, taking into account portfolio volatility, transaction costs, and overall market performance
Languages
English
