The Business Simulation Blog

The autumn semester is usually a time of never ending tasks piled up on your desk, which might lead to a lot of stress and inhibition to adopting new technologies like online business simulation games. Because it is clear however that students crave engaging novel learning tools, it is important to find one that delivers a dynamic environment in an intuitive easily accessible format.

Are you exploring e-learning or educational technology tools to improve the quality of teaching and learning? Are you interested to find out more about business simulations? There are a lot of great facts about business simulation games, how they work and their benefits to educators, trainers and students alike.

This is a guest post written by John Greene (he is blogging at MarketSharing), who is a Cesim simulation games expert and a Digital Marketing and International Marketing Lecturer at Helsinki Metropolia University of Applied Sciences. He has extensive knowledge in marketing and new product development having worked in the FMCG sector in Ireland. He has travelled widely in Europe as well as China to source and develop new products. Since moving to Finland John has concentrated on teaching and consulting in the higher education sector as well as working as a marketing consultant to startups & SMEs.

This is a guest post written by Louis Havriliuc - business simulation enthusiast and Cesim partner for Romania and SE Europe. Louis is also the founder of the Simbound e-Marketing Simulation Game - the first simulation game in the world to approach digital marketing and e-commerce through active learning. 

Ross Brennan is a reader in marketing at Middlesex University in London, England. He's the co-author of books like Marketing: An Introduction, Cases in Marketing Management, and Business to Business Marketing. He has also written a number of publications on various topics related to marketing. Ross has a long experience in using business simulation games in his courses, and will be utilizing the Cesim SimBrand marketing management simulation game with around 150 students starting from fall 2011.