--- title: Small Service Business Simulation Game | Cesim Service description: Cesim Service builds SME business skills in a competitive setting via realistic decisions across HR, capacity, service ops, marketing, and finance. image: https://www.cesim.com/hubfs/Video%20thumbnails/Cesim%20Service%20thumbnail.jpg --- Sales inquiries:(UK) [+44 2033185655](tel:+442033185655) | (US) [+1 (866) 644 0518](tel:+18666440518) | [Our team](https://www.cesim.com/about/our-team) [Login](https://sim.cesim.com) [Register](https://sim.cesim.com/r/) [Request a demo](https://www.cesim.com/demo) 🌐 English Français Español Português-BR Deutsch Suomi Svenska Română 中文 Tiếng Việt Türkçe [![Cesim logotype Off-white](https://www.cesim.com/hubfs/Cesim%20logotype%20Off-white.svg)](https://www.cesim.com/) - Simulations - [What is a business simulation](https://www.cesim.com/what-is-a-business-simulation) - [Cesim Simulations Overview](https://www.cesim.com/simulations/overview) - [Compare Cesim Business Simulations](https://www.cesim.com/simulations/compare-business-simulations) - 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Solutions - [Higher education](https://www.cesim.com/solutions/educational) - [Services](https://www.cesim.com/solutions/educational/services) - [Benefits](https://www.cesim.com/solutions/educational/benefits) - [Secondary education](https://www.cesim.com/solutions/secondary-education) - [Services](https://www.cesim.com/solutions/secondary-education/services) - [Benefits](https://www.cesim.com/solutions/secondary-education/benefits) - [Corporate](https://www.cesim.com/solutions/corporate) - [Services](https://www.cesim.com/solutions/corporate/services) - [Benefits](https://www.cesim.com/solutions/corporate/benefits) - Resources - [The Business Simulation Blog](https://www.cesim.com/blog) - [Expert Interviews](https://www.cesim.com/resources/expert-interviews) - [Videos](https://www.cesim.com/resources/videos) - [Webinars](https://www.cesim.com/resources/webinars) - [Events](https://www.cesim.com/resources/events) - [Documents](https://www.cesim.com/resources/documents) - Competitions - [Cesim Elite:](https://www.cesim.com/elite) - [▸Europe, Middle East & Africa](https://www.cesim.com/elite/2026/emea) - [▸North America](https://www.cesim.com/elite/north-america) - [▸Latin America](https://www.cesim.com/elite-latam) - [▸India](https://www.cesim.com/elite/india) - [▸Vietnam](https://www.cesim.com/elite/vietnam) - [▸AEHT (Hospitality)](https://www.cesim.com/elite-hospitality/aeht) - [Winners](https://www.cesim.com/elite/hall-of-fame) - About - [Frequently Asked Questions](https://www.cesim.com/about/faq) - [Higher education success stories](https://www.cesim.com/about/higher-education-success-stories) - [Corporate success stories](https://www.cesim.com/about/corporate-success-stories) - [Our Team](https://www.cesim.com/about/our-team) - [Sustainability statement](https://www.cesim.com/about/sustainability-statement) - [Accessibility statement](https://www.cesim.com/about/accessibility-statement) - [Social media](https://www.cesim.com/about/social-media) - [Careers](https://www.cesim.com/about/careers) [📢 27 November | Faculty Webinar - Simulation Learning in Hospitality Management Education | Register now](https://www.cesim.com/webinar-cesim-hospitality-q4-2025) # Cesim Service Small Service Business Management Simulation Cesim Service gives participants practical experience in running a small service business in a competitive environment by integrating human resource management, capacity management, sales and marketing. [Access a demo version](https://www.cesim.com/demo-service) Case: ![BnB](https://www.cesim.com/hubfs/BnB.svg) Family-run hotel Subtitles available (CC) ![Guide book CTA Service](https://www.cesim.com/hubfs/Guide%20book%20CTA%20Service.svg) #### **Free guide book** Learn more about Cesim Service. [Download](https://www.cesim.com/download-the-cesim-service-guide-book)   ![Demo CTA Service](https://www.cesim.com/hubfs/Demo%20CTA%20Service.svg) #### **Live demo** Get an unlimited trial account and a walkthrough of our business simulation games. [Learn more](https://www.cesim.com/request-a-business-simulation-demo)   ![Webinar CTA Service](https://www.cesim.com/hubfs/Webinar%20CTA%20Service.svg) #### **Webinar for educators** Introduction to Cesim Service. [Watch now](https://www.cesim.com/webinar-for-educators-cesim-service-small-service-business-management-simulation)   ##### **Focus:** Entrepreneurship, services management, business fundamentals, SME management. ##### **Used in:** Entrepreneurship and services management courses at different levels, college preparedness courses, undergraduate courses focused on business fundamentals, college-level business courses. In-house corporate trainings.  ##### **Case scenario:** The simulation case encompasses the essential elements of service business management. Participants run a small family hotel in a seasonal environment with one established market and an option to expand to a new market with different demographics.  ##### **Participant tasks:** During the rounds, teams manage  their companies' staffing with both permanent and temporary resources, direct sales, sales channels, investments, service quality, pricing, and marketing. They operate in competitive markets with seasonal variations in demand and economic conditions. Strategic decisions about expanding operations to a new market can also be included.  ##### **Key learning areas:** Management of the operating, market, and financial performance. Emphasis on human resource management, capacity management, investments, service quality, pricing, and marketing as the key decision making areas. ##### **Key success factors:** Teams must develop and implement a consistent business plan that addresses the seasonal variations in demand and utilizes the principles of management effectively. In addition, well-planned human resource management is highly important. Success is measured by both operational and financial key indicators, including capacity utilization rates, customer and employee satisfaction, market shares, profit per employee, net profit, return on capital, and earnings per share.  ##### **Expected outcome:** To help the participants to develop a holistic view of business operations including marketing, sales, human resources, capacity management, investments, and service quality. To develop the understanding and command of business fundamentals, market-driven decision making practices and financial implications of the various operational and marketing decisions. In addition, participants will gain invaluable experience in teamwork and problem solving. ##### **Adaptability:** Cesim Service offers powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels. In addition, the system permits the instructors to create and modify their own cases with personalized market outlooks and storyline. ##### **Available languages:** English, French, Spanish, Portuguese, German, Finnish,  Romanian, Mandarin Chinese, Italian, Serbian, Arabic, Dutch. ##### **Customers:** Estoril Tourism and Hospitality School, Shanghai University, IESEG School of Management, TELECOM Ecole de Management, Higher Colleges of Technology (UAE), Aalto University, Tampere University, Jyvaskyla University of Applied Science, Seinajoki University of Applied Science, Helsinki Business College, Mercuria Business School, Zillertaler Tourismusschulen, Alfaisal University ### **Our business simulation portfolio** All simulations Management & Strategy Marketing Hospitality Banking & Finance Industry specific [![Cesim Global Challenge](https://www.cesim.com/hubfs/GC%20icon%202025.png "Cesim Global Challenge")](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) [Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) *Strategy & International Business Management* [![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) [Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) *Small Service Business Management* [![Cesim Project](https://www.cesim.com/hubfs/images/icon-project.svg)](https://www.cesim.com/simulations/cesim-project-management-simulation) [Project](https://www.cesim.com/simulations/cesim-project-management-simulation) *Project Management* [![Cesim Firm icon](https://www.cesim.com/hubfs/images/icon-firm.svg)](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) [Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) *General Business Management* [![Cesim Marketing icon](https://www.cesim.com/hubfs/images/icon-marketing.svg)](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) [Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) *Marketing Management* [![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) *Hotel & Restaurant Management* [![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) *Banking & Financial Services Management* [![Cesim Power icon](https://www.cesim.com/hubfs/images/icon-power.svg)](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) [Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) *Electric Utilities Management* [![Cesim Connect icon](https://www.cesim.com/hubfs/images/icon-connect.svg)](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) [Connect](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) *Telecom Operator Management* [![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) *Retail Store Management* [![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership) [Dealership](https://www.cesim.com/simulations/cesim-dealership) *Automotive Dealership Management* [![Cesim Invest](https://www.cesim.com/hubfs/Invest%20icon.svg)](https://www.cesim.com/simulations/cesim-invest) [Invest](https://www.cesim.com/simulations/cesim-invest) *Strategic Investment Management* [![Cesim Stocks](https://www.cesim.com/hubfs/Stocks%20icon.svg)](https://www.cesim.com/simulations/cesim-stocks) [Stocks](https://www.cesim.com/simulations/cesim-stocks) *Portfolio Management* [![Cesim Stocks](https://www.cesim.com/hubfs/Custom%20simulations%20icon.svg)](https://www.cesim.com/simulations/customized-business-simulations) [Custom Business Simulations](https://www.cesim.com/simulations/customized-business-simulations) [![Cesim Global Challenge](https://www.cesim.com/hubfs/images/icon-gc.svg "Cesim Global Challenge")](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) [Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) *Strategy & International Business Management* [![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) [Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) *Small Service Business Management* [![Cesim Project](https://www.cesim.com/hubfs/images/icon-project.svg)](https://www.cesim.com/simulations/cesim-project-management-simulation) [Project](https://www.cesim.com/simulations/cesim-project-management-simulation) *Project Management* [![Cesim Firm icon](https://www.cesim.com/hubfs/images/icon-firm.svg)](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) [Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) *General Business Management* [![Cesim Marketing icon](https://www.cesim.com/hubfs/images/icon-marketing.svg)](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) [Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) *Marketing Management* [![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) *Retail Store Management* [![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership) [Dealership](https://www.cesim.com/simulations/cesim-dealership) *Automotive Dealership & Business Management* [![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) *Hotel & Restaurant Management* [![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) [Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) *Small Service Business Management* [![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) *Banking & Financial Services Management* [![Cesim Invest](https://www.cesim.com/hubfs/Invest%20icon.svg)](https://www.cesim.com/simulations/cesim-invest) [Invest](https://www.cesim.com/simulations/cesim-invest) *Strategic Investment Management* [![Cesim Stocks](https://www.cesim.com/hubfs/Stocks%20icon.svg)](https://www.cesim.com/simulations/cesim-stocks) [Stocks](https://www.cesim.com/simulations/cesim-stocks) *Portfolio Management* [![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) *Hotel & Restaurant Management* [![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) *Banking & Financial Services Management* [![Cesim Power icon](https://www.cesim.com/hubfs/images/icon-power.svg)](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) [Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) *Electric Utilities Management* [![Cesim Connect icon](https://www.cesim.com/hubfs/images/icon-connect.svg)](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) [Connect](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) *Telecom Operator Management* [![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) *Retail Store Management* [![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership) [Dealership](https://www.cesim.com/simulations/cesim-dealership) *Automotive Dealership & Business Management* ##### **Contact us:** Kalevankatu 16 00100 Helsinki, Finland [contact@cesim.com](mailto:contact@cesim.com) ##### **Sales inquiries:** (UK) [+44 2033185655](tel:+442033185655) (US) [+1 (866) 644 0518](tel:+18666440518) ##### **Simulations:** [Cesim Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) [Cesim Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)[Cesim Project](https://www.cesim.com/simulations/cesim-project-management-simulation) [Cesim Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) [Cesim Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) [Cesim Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Cesim Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Cesim Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) [Cesim Connect](https://www.cesim.com/simulations/cesim-telecom-operator-simulation-game) [Cesim Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Cesim Dealership](https://www.cesim.com/simulations/cesim-dealership) [Cesim Invest](https://www.cesim.com/simulations/cesim-invest) [Cesim Stocks](https://www.cesim.com/simulations/cesim-stocks) ##### **Subscribe to our blog:** ##### **Follow us:** [![LinkedIn](https://www.cesim.com/hs-fs/hubfs/Social%20media/LinkedIn%20logo%20sqr.png?width=35&name=LinkedIn%20logo%20sqr.png)](https://linkedin.com/company/cesim)   [![Twitter](https://www.cesim.com/hs-fs/hubfs/Social%20media/Twitter%20logo%20sqr.png?width=35&name=Twitter%20logo%20sqr.png)](https://twitter.com/cesimfinland)   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As a leading education technology company we offer customizable, flexible, web-based simulations, compatible with all devices and operating systems. Come discover why over 1000 higher education institutions worldwide are currently using our simulations. [![cesimlogoheader](https://www.cesim.com/hubfs/cesimlogoheader.svg)](https://www.cesim.com) Cesim® and Cesim Global Challenge® are registered trademarks of Cesim Oy in the United States and/or other countries. [Terms and Conditions](https://www.cesim.com/terms-and-conditions) | [Privacy Policy](https://www.cesim.com/privacy-policy) © Cesim Oy | All rights reserved ```json { "@context": "http://schema.org", "@type": "Organization", "mainEntityOfPage":{ "@type":"WebPage", "@id":"https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game", "description": "Cesim Service builds SME business skills in a competitive setting via realistic decisions across HR, capacity, service ops, marketing, and finance." }, "url": "https://www.cesim.com", "logo": "https://www.cesim.com/hubfs/cesimlogoheader.svg", "image": "https://www.cesim.com/hubfs/Cesim%20preview.jpg", "name": "Cesim Oy", "alternateName": "cesim", "naics": "6114 https://www.census.gov/eos/www/naics/", "description": "Cesim is the world's leading provider of multilingual, multidisciplinary business simulations", "address": { "@type": "PostalAddress", "streetAddress": "Kalevankatu 16 B ", "addressLocality": "Helsinki", "addressRegion": "Uusimaa", "addressCountry": "Finland", "postalCode": "" }, "telephone": "", "email": "contact@cesim.com", "sameAs": [ "https://www.facebook.com/CesimFinland", "https://Twitter.com/CesimFinland", "https://LinkedIn.com/company/Cesim", ] } ```