Segmentation, Targeting & Positioning

Focus:

Product positioning, Positioning Map, Cost and Revenue Map.

Used in:

Undergraduate and postgraduate marketing courses, corporate training for marketing professionals, workshops on Positioning.

Case scenario:

In the microsimulation, participants assume the role of branding and positioning strategists for an organization. Their goal is to offer guidance on launching a product by utilizing a product positioning map, considering the crucial factors of centrality and distinctiveness concerning competitors. Achieving the correct equilibrium between centrality and distinctiveness is pivotal, as the decisions made by a company impact not only the perception of the brand but also its sales volume, pricing, and overall profitability.

Participant tasks:

Participants are tasked with identifying the ideal approach for launching, positioning, and potentially repositioning products in the consumer's mind. Strategic decision-making will focus on factors like the costs and benefits associated with positioning. The objective is to optimize overall profit, considering elements such as allocated budget, costs related to new product positioning and repositioning, consumer trends and spending, and competition from major rivals.

Key learning areas:

Acknowledging the crucial role of brand positioning in the market landscape, underscoring the importance of adhering to positioning principles when planning the introduction of a product, considering both centrality and distinctiveness. Assessing markets, consumer preferences, unexplored segments, and competitors' positioning to make well-informed choices regarding the target market.

Key success factors:

Success hinges on how well the participant was equipped to make informed decisions in the dynamic market scenario, strategically introducing and positioning a product. Thus, effectively contributing to a product's success in a competitive environment.

Expected outcome:

Participants acquire practical insights into the intricacies of establishing and overseeing a brand's positioning. The experience elevates their strategic thinking, creative decision-making, and crisis management skills within the realm of marketing.

Adaptability:

The platform offers powerful user-level customization options where the educator can change the storyline, parameters, difficulty level, languages, and currency for different target groups and experience levels. The platform provides a tool where participants' feedback and assessments can be done by AI. In addition, the platform also has the capability of recording engagement, conducting quizzes, and a forum for doubt-solving.

Available languages:

English, Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Malayalam, Odia, Gujarati, Punjabi.

Focus:

Used in:

Case scenario:

Participant tasks:

Key learning areas:

Key success factors:

Expected outcome:

Adaptability:

Available languages:

Our microsimulations portfolio

Contact us:

Sales inquiries:

Simulations:

Subscribe to our blog:

Follow us: