International Business Strategy Game

Cesim Global Challenge is an educational business game simulation that improves learners' understanding of the global business operations of a firm in a dynamic, competitive environment.

Focus: Strategic management, international business, business policy.

Used in: Strategy, international business, and capstone courses at advanced undergraduate and graduate levels. Executive MBA programs and in-house corporate trainings.

Participant tasks: The task for the teams is to manage a global technology company through technological and market evolution. Learners will develop and execute strategies for their simulated company operating in three global markets.

Key learning areas: Technology-based product road maps and global market and production strategies. A range of concepts from various management-related disciplines: economic, political, financial, human resources, accounting, procurement, production, logistics, research and innovation, and marketing.

Key success factors: Success is measured and compared by both operational and financial key indicators. The ultimate indicator in the simulation is the return to the shareholders, which consolidates all the key success factors into one measurable criterion that can be used to compare the performance of each team.

Expected outcome: Better understanding of the complexity of global business operations in a dynamic competitive environment. Comprehension of each of the management-related disciplines and the financial implications of the strategic and operational decisions. Invaluable experiences in teamwork and problem solving.

Adaptability: The Cesim Global Challenge international business strategy game offers powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels. In addition, the system permits the instructors to create and modify their own cases with personalized market outlooks and storyline.

Available languages: English, French, Hungarian, Italian, Lithuanian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish

Customers: London Business School, IESE, Fudan University, Aalto University School of Economics, Renmin university, Leeds University, Grenoble Ecole de Management, Audencia School of Management, ESB Reutlingen, Hochschule Fulda