Sales Management / Sales & TargetBusiness administration, Marketing, Entrepreneurship, Consumer segments, People dynamics, Sales team optimization and performance.
K12 courses for Entrepreneurship and business management, Undergraduate courses, Postgraduate courses, and corporate training for sales professionals.
The participant takes on the position of a sales Consultant for a medium-sized FMCG business, tasked with managing sales across four consumer segments and improving the efficiency of the sales team. Each consumer segment has its own distinctive decision-making process for purchases. The participant is aided by valuable market research that sheds light on the preferences and purchasing behaviours of the four consumer segments the company serves. The sales team oversees three distinct sales channels, each led by a channel head with a unique personality and leadership style, overseeing teams of varied sizes.
Participants spearhead the sales team, strategically driving decisions to optimize sales among diverse consumer segments and channels. They navigate the intricacies of team dynamics, emphasizing the correlation between sales training, approach, and the composition of the sales force.
Participants learn the importance of understanding consumer segments and preferences, creating effective sales teams for on-the-ground strategy implementation across multiple channels, and navigating the complexities of team dynamics.
The simulation's success hinges on participants' capability to customize sales strategies for varied consumer segments across different industries, efficiently lead sales teams, and navigate the complexities of people dynamics, understanding its influence on the composition of the sales force.
Participants acquire refined sales proficiency, enabling them to understand and cater to the preferences of various consumer segments effectively. This allows them to optimize sales team performance while adeptly navigating the complexities of sales force dynamics, crucial for success in sales roles.
The platform offers powerful user-level customization options where the educator can change the storyline, parameters, difficulty level, languages, and currency for different target groups and experience levels. The platform provides a tool where participants' feedback and assessments can be done by AI. In addition, the platform also has the capability of recording engagement, conducting quizzes, and a forum for doubt-solving.
English, Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Malayalam, Odia, Gujarati, Punjabi.
Local Business
Design Thinking
Innovation
Ecommerce
IT Management
Accounting
CVP Analysis
Financial Analysis
Capital Budgeting
Investment Portfolio Management
Mergers & Acquisition
Ordering Basics
Logistics
Value Chain
Pricing
Promotions & Segments
Segmentation, Targeting & Positioning
Sales Management / Sales & Targets
Product & Consumer Behaviour
Customer Relationship Management
Human Resources Management
Human Resources Planning
Change management
Kalevankatu 16
00100 Helsinki, Finland
contact@cesim.com
(UK) +44 2033185655
(US) +1 (866) 644 0518
Cesim provides a broad portfolio of easy-to-use business simulations for educational institutions and corporations. As a leading education technology company we offer customizable, flexible, web-based simulations, compatible with all devices and operating systems. Come discover why over 1000 higher education institutions worldwide are currently using our simulations.
Cesim® and Cesim Global Challenge® are registered trademarks of Cesim Oy in the United States and/or other countries.
Terms and Conditions | Privacy Policy
©
Cesim Oy | All rights reserved