The academic field of marketing is a vast pool of interrelated concepts and theories from areas such as the marketing environment, market research and new product development, marketing tactics and strategy, marketing mix, customer segmentation, customer management and more.
Tags: Educator 2.0, Why use business simulations, Practice business theories
Below is a list of business concepts that participants will practice by playing the international business and strategy simulation game, Cesim Global Challenge. If you are wondering whether this simulation is right for your course or training program, have a look at this list to get a general overview of the concepts present within the game.
Tags: Educator 2.0, Why use business simulations, Practice business theories
Passive learning is a thing of the past. Going forward, educators everywhere will need to understand and respond to the changing requirements of students, as well as governmental bodies that expect a significant improvement in the factor of employability upon graduation. Active-learning formats help educators achieve that, by providing a much more stimulating learning environment to students to compliment and practice their theoretical business knowledge.
Tags: Educator 2.0, What are business simulations?, Why use business simulations, Student engagement, student motivation, business simulation games, Business education, Higher education, Employability
If you think that gaming is only the domain of the young and nerdy, think again. A study shows that six-in-ten Americans ages 18 to 29 and 53% of those ages 30 to 49 say they play video games often or sometimes, with the rest of the world showing equal signs of interest. Not only are games entertaining; moreover, if focused correctly, they are also one of the most engaging learning platforms a student can encounter.
Tags: Educator 2.0, Why use business simulations
One of the hot topics of the education industry currently is the learning assessment of students and how to measure whether business school students truly derive that much touted value from their oftentimes expensive studies. After all, one of the hardest jobs teachers have is to ensure that they aren't merely reciting lecture slides, but pass on and create valuable knowledge in an increasingly demanding environment. Notice that I intentionally used the word 'create' in addition to 'pass on', to highlight the growing importance of collaborative learning in all disciplines, where knowledge is indeed created by the discussion amongst students as much as by the educator's contribution.
Tags: Educator 2.0, How to use business simulations, Assessment
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