--- title: Marketing Simulations | Cesim Business Simulation Games description: Cesim Marketing simulations allows participants to develop and execute strategies across branding, pricing, distribution, and customer engagement. image: https://www.cesim.com/hubfs/Cesim%20preview.jpg --- Sales inquiries:(UK) [+44 2033185655](tel:+442033185655) | (US) [+1 (866) 644 0518](tel:+18666440518) | [Our team](https://www.cesim.com/about/our-team) [Login](https://sim.cesim.com) [Register](https://sim.cesim.com/r/) [Request a demo](https://www.cesim.com/demo) 🌐 English Français Español Português-BR Deutsch Suomi Svenska Română 中文 Tiếng Việt Türkçe [![Cesim logotype Off-white](https://www.cesim.com/hubfs/Cesim%20logotype%20Off-white.svg)](https://www.cesim.com/) - Simulations - [What is a business simulation](https://www.cesim.com/what-is-a-business-simulation) - [Cesim Simulations Overview](https://www.cesim.com/simulations/overview) - [Compare Cesim Business Simulations](https://www.cesim.com/simulations/compare-business-simulations) - [Management & Strategy Simulations](https://www.cesim.com/simulations/management-strategy) - [Strategy & International Business](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) - [Small Service Business](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) - [Project Management](https://www.cesim.com/simulations/cesim-project-management-simulation) - [General Business Management](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) - [Marketing Simulations](https://www.cesim.com/simulations/marketing-simulations) - [Marketing Management](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) - [Retail Store Management](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) - [Automotive Dealership](https://www.cesim.com/simulations/cesim-dealership) - [Hotel, Restaurant & Services Simulations](https://www.cesim.com/simulations/hospitality-simulations) - [Hotel & Restaurant Management](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) - [Small Service Business](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) - [Banking & Finance Simulations](https://www.cesim.com/simulations/banking-finance-simulations) - [Banking & Financial Services](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) - [Strategic Investment Management](https://www.cesim.com/simulations/cesim-invest) - [Portfolio Management](https://www.cesim.com/simulations/cesim-stocks) - [Industry Specific Simulations](https://www.cesim.com/simulations/industry-specific-simulations) - [Hotel & Restaurant Management](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) - [Banking & Finance Services](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) - [Electric Utilities Management](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) - [Telecom Operator Management](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) - [Retail Store Management](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) - [Automotive Dealership](https://www.cesim.com/simulations/cesim-dealership) - [Cesim AI](https://www.cesim.com/simulations/cesim-ai) - [ESG in Action](https://www.cesim.com/simulations/esg) - [Unified Admin Tool](https://www.cesim.com/simulations/cesim-instructor-administration-and-control) - [Customized Simulations](https://www.cesim.com/simulations/customized-business-simulations) - Microsimulations - [Overview](https://www.cesim.com/microsimulations/overview) - [Key features](https://www.cesim.com/microsimulations/key-features) - [General Management Microsims](https://www.cesim.com/microsimulations/general-management) - [Local Business](https://www.cesim.com/microsimulations/local-business) - [Design Thinking](https://www.cesim.com/microsimulations/design-thinking) - [Innovation](https://www.cesim.com/microsimulations/innovation) - [Ecommerce](https://www.cesim.com/microsimulations/ecommerce) - [IT Management](https://www.cesim.com/microsimulations/it-management) - [Financial Management Microsims](https://www.cesim.com/microsimulations/financial-management) - [Accounting](https://www.cesim.com/microsimulations/accounting) - [CVP Analysis](https://www.cesim.com/microsimulations/cvp-analysis) - [Financial Analysis](https://www.cesim.com/microsimulations/financial-analysis) - [Capital Budgeting](https://www.cesim.com/microsimulations/capital-budgeting) - [Investment Portfolio](https://www.cesim.com/microsimulations/investment-portfolio-management) - [Mergers & Acquisition](https://www.cesim.com/microsimulations/mergers-acquisition) - [Operations & Sustainability Microsims](https://www.cesim.com/microsimulations/operations-sustainability) - [Ordering Basics](https://www.cesim.com/microsimulations/ordering-basics) - [Logistics](https://www.cesim.com/microsimulations/logistics) - [Value Chain](https://www.cesim.com/microsimulations/value-chain) - [Marketing Management Microsims](https://www.cesim.com/microsimulations/marketing) - [Pricing](https://www.cesim.com/microsimulations/pricing) - [Promotions & Segments](https://www.cesim.com/microsimulations/promotions-segments) - [Segmentation, Targeting & Positioning](https://www.cesim.com/microsimulations/segmentation-targeting-positioning) - [Sales Management/Sales & Target](https://www.cesim.com/microsimulations/sales-management-sales-target) - [Product & Consumer Behaviour](https://www.cesim.com/microsimulations/product-consumer-behaviour) - [Customer Relationship Manager](https://www.cesim.com/microsimulations/customer-relationship-management) - [Human Resources Microsims](https://www.cesim.com/microsimulations/human-resources) - [HR Management](https://www.cesim.com/microsimulations/hr-management) - [HR Planning](https://www.cesim.com/microsimulations/hr-planning) - [Change Management](https://www.cesim.com/microsimulations/change-management) - Solutions - [Higher education](https://www.cesim.com/solutions/educational) - [Services](https://www.cesim.com/solutions/educational/services) - [Benefits](https://www.cesim.com/solutions/educational/benefits) - [Secondary education](https://www.cesim.com/solutions/secondary-education) - [Services](https://www.cesim.com/solutions/secondary-education/services) - [Benefits](https://www.cesim.com/solutions/secondary-education/benefits) - [Corporate](https://www.cesim.com/solutions/corporate) - [Services](https://www.cesim.com/solutions/corporate/services) - [Benefits](https://www.cesim.com/solutions/corporate/benefits) - Resources - [The Business Simulation Blog](https://www.cesim.com/blog) - [Expert Interviews](https://www.cesim.com/resources/expert-interviews) - [Videos](https://www.cesim.com/resources/videos) - [Webinars](https://www.cesim.com/resources/webinars) - [Events](https://www.cesim.com/resources/events) - [Documents](https://www.cesim.com/resources/documents) - Competitions - [Cesim Elite:](https://www.cesim.com/elite) - [▸Europe, Middle East & Africa](https://www.cesim.com/elite/2026/emea) - [▸North America](https://www.cesim.com/elite/north-america) - [▸Latin America](https://www.cesim.com/elite-latam) - [▸India](https://www.cesim.com/elite/india) - [▸Vietnam](https://www.cesim.com/elite/vietnam) - [▸AEHT (Hospitality)](https://www.cesim.com/elite-hospitality/aeht) - [Winners](https://www.cesim.com/elite/hall-of-fame) - About - [Frequently Asked Questions](https://www.cesim.com/about/faq) - [Higher education success stories](https://www.cesim.com/about/higher-education-success-stories) - [Corporate success stories](https://www.cesim.com/about/corporate-success-stories) - [Our Team](https://www.cesim.com/about/our-team) - [Sustainability statement](https://www.cesim.com/about/sustainability-statement) - [Accessibility statement](https://www.cesim.com/about/accessibility-statement) - [Social media](https://www.cesim.com/about/social-media) - [Careers](https://www.cesim.com/about/careers) [📢 27 November | Faculty Webinar - Simulation Learning in Hospitality Management Education | Register now](https://www.cesim.com/webinar-cesim-hospitality-q4-2025) # **Marketing Simulations** Cesim Marketing Business Simulations place participants in competitive market environments where they develop and execute strategies across branding, pricing, distribution, and customer engagement. By testing marketing decisions in realistic settings, learners strengthen their ability to align strategy with consumer behavior and drive sustainable business growth. **[![logo-sb](https://www.cesim.com/hubfs/images/logo-sb.svg)](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) Marketing Management** Cesim Marketing is a business simulation that develops participants’ strategic marketing capabilities and promotes a holistic approach to decision making. [Learn more](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) **[![logo-re](https://www.cesim.com/hubfs/images/logo-re.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) Retail Store Management** Cesim Retail is a highly versatile business simulation that can be used for different target groups in the retail environment. The simulation puts participants in charge of a store or a franchise with multiple stores in a seasonal environment. [Learn more](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) **[![logo-ds](https://www.cesim.com/hubfs/images/logo-ds.svg)](https://www.cesim.com/simulations/cesim-dealership) Automotive Dealership & Business Management** Cesim Dealership is a comprehensive business simulation game that provides an immersive learning experience in dealership operations, including new and pre-owned products, and after-sales services. . [Learn more](https://www.cesim.com/simulations/cesim-dealership) ### **Discover our Marketing Management Microsimulations** Cesim Marketing Management Microsimulations expose participants to the full spectrum of marketing decision-making. Through hands-on cases in pricing, promotions, segmentation, sales, product management, and customer relationships, learners deepen their ability to align strategies with market behavior and deliver customer value. [Learn more](https://www.cesim.com/microsimulations/marketing) [What is a Microsimulation?](https://www.cesim.com/microsimulations/overview) ### **Business simulations for every teaching discipline** ##### Management & Strategy **![icon-gc](https://www.cesim.com/hubfs/images/icon-gc.svg) ![icon-onservice](https://www.cesim.com/hubfs/images/icon-onservice.svg) ![Cesim Project icon](https://www.cesim.com/hs-fs/hubfs/Logos/Simulations/Icons/Cesim%20Project%20icon.png?width=35&height=35&name=Cesim%20Project%20icon.png) ![icon-firm](https://www.cesim.com/hubfs/images/icon-firm.svg)** [Learn more](https://www.cesim.com/simulations/business-management-strategy) ##### **Marketing** **![icon-marketing-50x50](https://www.cesim.com/hs-fs/hubfs/images/sims/icon-marketing-50x50.png?width=35&height=35&name=icon-marketing-50x50.png) ![icon-retail](https://www.cesim.com/hubfs/images/icon-retail.svg) ![icon-dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)** [Learn more](https://www.cesim.com/simulations/marketing-simulations) ##### Hotels, Restaurants & Services **![icon-hospitality](https://www.cesim.com/hubfs/images/icon-hospitality.svg) ![icon-onservice](https://www.cesim.com/hubfs/images/icon-onservice.svg)** [Learn more](https://www.cesim.com/simulations/hospitality-simulations) ##### Banking & Finance **![icon-bank](https://www.cesim.com/hubfs/images/icon-bank.svg) ![Invest icon](https://www.cesim.com/hubfs/Invest%20icon.svg) ![Stocks icon](https://www.cesim.com/hubfs/Stocks%20icon.svg)** [Learn more](https://www.cesim.com/simulations/banking-finance) ##### Industry Specific **![icon-hospitality](https://www.cesim.com/hubfs/images/icon-hospitality.svg) ![icon-bank](https://www.cesim.com/hubfs/images/icon-bank.svg) ![icon-power](https://www.cesim.com/hubfs/images/icon-power.svg) ![icon-connect](https://www.cesim.com/hubfs/images/icon-connect.svg) ![icon-retail](https://www.cesim.com/hubfs/images/icon-retail.svg) ![icon-dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)** [Learn more](https://www.cesim.com/simulations/industry-specific-simulations) ### What is a Business Simulation? Discover how they work and why leading educators use them. [Learn More](https://www.cesim.com/what-is-a-business-simulation) ##### **Contact us:** Kalevankatu 16 00100 Helsinki, Finland [contact@cesim.com](mailto:contact@cesim.com) ##### **Sales inquiries:** (UK) [+44 2033185655](tel:+442033185655) (US) [+1 (866) 644 0518](tel:+18666440518) ##### **Simulations:** [Cesim Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) [Cesim Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)[Cesim Project](https://www.cesim.com/simulations/cesim-project-management-simulation) [Cesim Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) [Cesim Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) [Cesim Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Cesim Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Cesim Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) [Cesim Connect](https://www.cesim.com/simulations/cesim-telecom-operator-simulation-game) [Cesim Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Cesim Dealership](https://www.cesim.com/simulations/cesim-dealership) [Cesim Invest](https://www.cesim.com/simulations/cesim-invest) [Cesim Stocks](https://www.cesim.com/simulations/cesim-stocks) ##### **Subscribe to our blog:** ##### **Follow us:** [![LinkedIn](https://www.cesim.com/hs-fs/hubfs/Social%20media/LinkedIn%20logo%20sqr.png?width=35&name=LinkedIn%20logo%20sqr.png)](https://linkedin.com/company/cesim)   [![Twitter](https://www.cesim.com/hs-fs/hubfs/Social%20media/Twitter%20logo%20sqr.png?width=35&name=Twitter%20logo%20sqr.png)](https://twitter.com/cesimfinland)   [![Facebook](https://www.cesim.com/hs-fs/hubfs/Social%20media/Facebook%20logo%20sqr.png?width=35&name=Facebook%20logo%20sqr.png)](https://facebook.com/cesimfinland)  [![Instagram](https://www.cesim.com/hs-fs/hubfs/France/iconfinder_2018_social_media_popular_app_logo_instagram_2895177.png?width=35&name=iconfinder_2018_social_media_popular_app_logo_instagram_2895177.png)](https://instagram.com/cesimfinland)   [![Youtube logo sqr](https://www.cesim.com/hs-fs/hubfs/Social%20media/Youtube%20logo%20sqr.png?width=35&name=Youtube%20logo%20sqr.png)](https://www.youtube.com/user/CesimFinland)   [![Vimeo logo sqr](https://www.cesim.com/hs-fs/hubfs/Social%20media/Vimeo%20logo%20sqr.png?width=35&name=Vimeo%20logo%20sqr.png)](https://vimeo.com/cesim) **Partner of** ![AMBA logo black](https://www.cesim.com/hs-fs/hubfs/AMBA%20logo%20black.png?width=135&height=45&name=AMBA%20logo%20black.png) ![BGA logo black](https://www.cesim.com/hs-fs/hubfs/BGA%20logo%20black.png?width=105&height=45&name=BGA%20logo%20black.png) ![AACSB member logo](https://www.cesim.com/hubfs/AACSB%20member%20logo.svg) ![Education Finland logo](https://www.cesim.com/hs-fs/hubfs/Education%20Finland%20logo.png?width=150&name=Education%20Finland%20logo.png) Cesim provides a broad portfolio of easy-to-use business simulations for educational institutions and corporations. As a leading education technology company we offer customizable, flexible, web-based simulations, compatible with all devices and operating systems. Come discover why over 1000 higher education institutions worldwide are currently using our simulations. [![cesimlogoheader](https://www.cesim.com/hubfs/cesimlogoheader.svg)](https://www.cesim.com) Cesim® and Cesim Global Challenge® are registered trademarks of Cesim Oy in the United States and/or other countries. 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