Focus:
Business management, planning and forecasting, demand and cost management, investment appraisal, competition, financial budgeting and planning.
Used in:
Business skills courses for non-business majors, introductory courses for business majors, business acumen courses at corporate in-house programs.
Case scenario:
Participants manage a manufacturing company with international operations. There are up to three market areas and two production areas available.
Participant tasks:
Teams will develop and execute strategies for their simulated company while taking into consideration the customer behavior, cost structures, and currency fluctuations in the different markets.
Decisions include promotion, pricing, and quality control across products and customer segments, production location cost advantages, investment appraisal, capital vs. labor assessment, financing decisions, demand estimations and budgeting.
ESG module:
The simulation includes environmental, social and governance decisions as part of the core business strategy. With fully integrated ESG
decisions, teams can incorporate sustainable development goals into their strategy while improving financial performance and delivering value for all
stakeholders.
A key aspect of the ESG implementation in the simulation is to highlight sustainability and corporate responsibility decisions as fundamental part of the strategy and operations, not as a separate policy.
