--- title: General Business Management Simulation Game | Cesim Firm description: Cesim Firm simulates running a company from a general management perspective, building skills in strategy, finance, marketing, and competitive analysis. image: https://www.cesim.com/hubfs/Video%20thumbnails/Cesim%20Firm%20thumbnail.jpg --- Sales inquiries:(UK) [+44 2033185655](tel:+442033185655) | (US) [+1 (866) 644 0518](tel:+18666440518) | [Our team](https://www.cesim.com/about/our-team) [Login](https://sim.cesim.com) [Register](https://sim.cesim.com/r/) [Request a demo](https://www.cesim.com/demo) 🌐 English Français Español Português-BR Deutsch Suomi Svenska Română 中文 Tiếng Việt Türkçe [![Cesim logotype Off-white](https://www.cesim.com/hubfs/Cesim%20logotype%20Off-white.svg)](https://www.cesim.com/) - Simulations - [What is a business simulation](https://www.cesim.com/what-is-a-business-simulation) - [Cesim Simulations Overview](https://www.cesim.com/simulations/overview) - [Compare Cesim Business Simulations](https://www.cesim.com/simulations/compare-business-simulations) - 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Solutions - [Higher education](https://www.cesim.com/solutions/educational) - [Services](https://www.cesim.com/solutions/educational/services) - [Benefits](https://www.cesim.com/solutions/educational/benefits) - [Secondary education](https://www.cesim.com/solutions/secondary-education) - [Services](https://www.cesim.com/solutions/secondary-education/services) - [Benefits](https://www.cesim.com/solutions/secondary-education/benefits) - [Corporate](https://www.cesim.com/solutions/corporate) - [Services](https://www.cesim.com/solutions/corporate/services) - [Benefits](https://www.cesim.com/solutions/corporate/benefits) - Resources - [The Business Simulation Blog](https://www.cesim.com/blog) - [Expert Interviews](https://www.cesim.com/resources/expert-interviews) - [Videos](https://www.cesim.com/resources/videos) - [Webinars](https://www.cesim.com/resources/webinars) - [Events](https://www.cesim.com/resources/events) - [Documents](https://www.cesim.com/resources/documents) - Competitions - 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Simulation Learning in Hospitality Management Education | Register now](https://www.cesim.com/webinar-cesim-hospitality-q4-2025) # Cesim Firm ![ESG icon](https://www.cesim.com/hs-fs/hubfs/ESG%20icon.png?width=59&height=40&name=ESG%20icon.png) General Business Management Simulation Cesim Firm increases the participants awareness and capability of operating a company from a general management perspective in a competitive environment. [Access a demo version](https://www.cesim.com/demo-firm) Cases: ![Pharmaceutical](https://www.cesim.com/hubfs/Pharmaceutical.svg) Pharmaceuticals ![Building materials](https://www.cesim.com/hubfs/Building%20materials.svg) Building materials Subtitles available (CC) ![Guide book CTA Firm](https://www.cesim.com/hubfs/Guide%20book%20CTA%20Firm.svg) #### **Free guide book** Learn more about Cesim Firm. [Download](https://www.cesim.com/download-the-cesim-firm-guide-book)   ![Demo CTA Firm](https://www.cesim.com/hubfs/Demo%20CTA%20Firm.svg) #### **Live demo** Get an unlimited trial account and a walkthrough of our business simulation games. [Learn more](https://www.cesim.com/request-a-business-simulation-demo)   ![Webinar CTA Firm](https://www.cesim.com/hubfs/Webinar%20CTA%20Firm.svg) #### **Webinar for educators** Introduction to Cesim Firm. [Watch now](https://www.cesim.com/webinar-for-educators-cesim-firm-general-business-management)   ##### **Focus:** Business management, planning and forecasting, demand and cost management, investment appraisal, competition, financial budgeting and planning. ##### **Used in:** Business skills courses for non-business majors, introductory courses for business majors, business acumen courses at corporate in-house programs. ##### **Case scenario:** Participants manage a manufacturing company with international operations. There are up to three market areas and two production areas available.  ##### **Participant tasks:** Teams will develop and execute strategies for their simulated company while taking into consideration the customer behavior, cost structures, and currency fluctuations in the different markets. Decisions include promotion, pricing, and quality control across products and customer segments, production location cost advantages, investment appraisal, capital vs. labor assessment, financing decisions, demand estimations and budgeting. ##### ESG module: The simulation includes environmental, social and governance decisions as part of the core business strategy. With fully integrated ESG decisions, teams can incorporate sustainable development goals into their strategy while improving financial performance and delivering value for all stakeholders. A key aspect of the ESG implementation in the simulation is to highlight sustainability and corporate responsibility decisions as fundamental part of the strategy and operations, not as a separate policy. ##### **Key learning areas:** The simulation integrates a range of concepts from various management related disciplines, including marketing, production, logistics, and financial decision-making. In addition, it links the organization to the wider context of business world and stakeholders. ##### **Key success factors:** Successful strategy creation and implementation in competitive environment. Accurate sales forecasting and planning. Design and execution of cost-effective production and logistics operations in cross-border  setting. Precise financial planning, analytical approach to decision-making, and good teamwork. Success is measured by both operational and financial key indicators, including capacity utilization rates,  market shares, net profit, return on capital, and earnings per share.  ##### **Expected outcome:** As a result of playing Cesim Firm participants will improve their understanding of operating a company from a general management perspective and develop market- and value-driven approach to decision making. They will improve their capability to interpret and forecast market situations and translate them into goal-oriented decisions.  Cesim Firm also enhances fact-based analytical decision making by linking decisions to cash flows and bottom line performance. ##### **Adaptability:** Cesim Firm offers powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels. In addition, the system permits the instructors to create and modify their own cases with personalized market outlooks and storyline. ##### **Available languages:** English, French, Spanish, Portuguese, German, Mandarin Chinese, Turkish, Italian, Lithuanian. ### **Our business simulation portfolio** All simulations Management & Strategy Marketing Hospitality Banking & Finance Industry specific [![Cesim Global Challenge](https://www.cesim.com/hubfs/GC%20icon%202025.png "Cesim Global Challenge")](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) [Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) *Strategy & International Business Management* [![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) [Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) *Small Service Business Management* [![Cesim Project](https://www.cesim.com/hubfs/images/icon-project.svg)](https://www.cesim.com/simulations/cesim-project-management-simulation) [Project](https://www.cesim.com/simulations/cesim-project-management-simulation) *Project Management* [![Cesim Firm icon](https://www.cesim.com/hubfs/images/icon-firm.svg)](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) [Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) *General Business Management* [![Cesim Marketing icon](https://www.cesim.com/hubfs/images/icon-marketing.svg)](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) [Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) *Marketing Management* [![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) *Hotel & Restaurant Management* [![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) *Banking & Financial Services Management* [![Cesim Power icon](https://www.cesim.com/hubfs/images/icon-power.svg)](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) [Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) *Electric Utilities Management* [![Cesim Connect icon](https://www.cesim.com/hubfs/images/icon-connect.svg)](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) [Connect](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) *Telecom Operator Management* [![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) *Retail Store Management* [![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership) [Dealership](https://www.cesim.com/simulations/cesim-dealership) *Automotive Dealership Management* [![Cesim Invest](https://www.cesim.com/hubfs/Invest%20icon.svg)](https://www.cesim.com/simulations/cesim-invest) [Invest](https://www.cesim.com/simulations/cesim-invest) *Strategic Investment Management* [![Cesim Stocks](https://www.cesim.com/hubfs/Stocks%20icon.svg)](https://www.cesim.com/simulations/cesim-stocks) [Stocks](https://www.cesim.com/simulations/cesim-stocks) *Portfolio Management* [![Cesim Stocks](https://www.cesim.com/hubfs/Custom%20simulations%20icon.svg)](https://www.cesim.com/simulations/customized-business-simulations) [Custom Business Simulations](https://www.cesim.com/simulations/customized-business-simulations) [![Cesim Global Challenge](https://www.cesim.com/hubfs/images/icon-gc.svg "Cesim Global Challenge")](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) [Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) *Strategy & International Business Management* [![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) [Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) *Small Service Business Management* [![Cesim Project](https://www.cesim.com/hubfs/images/icon-project.svg)](https://www.cesim.com/simulations/cesim-project-management-simulation) [Project](https://www.cesim.com/simulations/cesim-project-management-simulation) *Project Management* [![Cesim Firm icon](https://www.cesim.com/hubfs/images/icon-firm.svg)](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) [Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) *General Business Management* [![Cesim Marketing icon](https://www.cesim.com/hubfs/images/icon-marketing.svg)](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) [Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) *Marketing Management* [![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) *Retail Store Management* [![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership) [Dealership](https://www.cesim.com/simulations/cesim-dealership) *Automotive Dealership & Business Management* [![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) *Hotel & Restaurant Management* [![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) [Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) *Small Service Business Management* [![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) *Banking & Financial Services Management* [![Cesim Invest](https://www.cesim.com/hubfs/Invest%20icon.svg)](https://www.cesim.com/simulations/cesim-invest) [Invest](https://www.cesim.com/simulations/cesim-invest) *Strategic Investment Management* [![Cesim Stocks](https://www.cesim.com/hubfs/Stocks%20icon.svg)](https://www.cesim.com/simulations/cesim-stocks) [Stocks](https://www.cesim.com/simulations/cesim-stocks) *Portfolio Management* [![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) *Hotel & Restaurant Management* [![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) *Banking & Financial Services Management* [![Cesim Power icon](https://www.cesim.com/hubfs/images/icon-power.svg)](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) [Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) *Electric Utilities Management* [![Cesim Connect icon](https://www.cesim.com/hubfs/images/icon-connect.svg)](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) [Connect](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) *Telecom Operator Management* [![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) *Retail Store Management* [![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership) [Dealership](https://www.cesim.com/simulations/cesim-dealership) *Automotive Dealership & Business Management* ##### **Contact us:** Kalevankatu 16 00100 Helsinki, Finland [contact@cesim.com](mailto:contact@cesim.com) ##### **Sales inquiries:** (UK) [+44 2033185655](tel:+442033185655) (US) [+1 (866) 644 0518](tel:+18666440518) ##### **Simulations:** [Cesim Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) [Cesim Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)[Cesim Project](https://www.cesim.com/simulations/cesim-project-management-simulation) [Cesim Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) [Cesim Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) [Cesim Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Cesim Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Cesim Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) [Cesim Connect](https://www.cesim.com/simulations/cesim-telecom-operator-simulation-game) [Cesim Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Cesim Dealership](https://www.cesim.com/simulations/cesim-dealership) [Cesim Invest](https://www.cesim.com/simulations/cesim-invest) [Cesim Stocks](https://www.cesim.com/simulations/cesim-stocks) ##### **Subscribe to our blog:** ##### **Follow us:** [![LinkedIn](https://www.cesim.com/hs-fs/hubfs/Social%20media/LinkedIn%20logo%20sqr.png?width=35&name=LinkedIn%20logo%20sqr.png)](https://linkedin.com/company/cesim)   [![Twitter](https://www.cesim.com/hs-fs/hubfs/Social%20media/Twitter%20logo%20sqr.png?width=35&name=Twitter%20logo%20sqr.png)](https://twitter.com/cesimfinland)   [![Facebook](https://www.cesim.com/hs-fs/hubfs/Social%20media/Facebook%20logo%20sqr.png?width=35&name=Facebook%20logo%20sqr.png) ](https://facebook.com/cesimfinland) 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logo](https://www.cesim.com/hs-fs/hubfs/Education%20Finland%20logo.png?width=150&name=Education%20Finland%20logo.png) Cesim provides a broad portfolio of easy-to-use business simulations for educational institutions and corporations. As a leading education technology company we offer customizable, flexible, web-based simulations, compatible with all devices and operating systems. Come discover why over 1000 higher education institutions worldwide are currently using our simulations. [![cesimlogoheader](https://www.cesim.com/hubfs/cesimlogoheader.svg)](https://www.cesim.com) Cesim® and Cesim Global Challenge® are registered trademarks of Cesim Oy in the United States and/or other countries. [Terms and Conditions](https://www.cesim.com/terms-and-conditions) | [Privacy Policy](https://www.cesim.com/privacy-policy) © Cesim Oy | All rights reserved ```json { "@context": "http://schema.org", "@type": "Organization", "mainEntityOfPage":{ "@type":"WebPage", "@id":"https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game", "description": "Cesim Firm simulates running a company from a general management perspective, building skills in strategy, finance, marketing, and competitive analysis." }, "url": "https://www.cesim.com", "logo": "https://www.cesim.com/hubfs/cesimlogoheader.svg", "image": "https://www.cesim.com/hubfs/Cesim%20preview.jpg", "name": "Cesim Oy", "alternateName": "cesim", "naics": "6114 https://www.census.gov/eos/www/naics/", "description": "Cesim is the world's leading provider of multilingual, multidisciplinary business simulations", "address": { "@type": "PostalAddress", "streetAddress": "Kalevankatu 16 B ", "addressLocality": "Helsinki", "addressRegion": "Uusimaa", "addressCountry": "Finland", "postalCode": "" }, "telephone": "", "email": "contact@cesim.com", "sameAs": [ "https://www.facebook.com/CesimFinland", "https://Twitter.com/CesimFinland", "https://LinkedIn.com/company/Cesim", ] } ```