Key learning areas:

The marketing game simulation covers marketing topics including product life cycle management, product mix management, market segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research and development, revenue and margin management and overall profitability.

Key success factors:

The essence of Cesim Marketing simulation is to mirror a rapidly changing market place that is driven by short product life cycles and innovation; where constant attention to core competences, timely product development, segmentation, positioning, and marketing communications are the keys to success.

Expected outcome:

As an outcome of the marketing strategy simulation game, participants will fully comprehend the different parts of the marketing decision making process, their relationship with each other, and their impact on the company’s overall results. In addition, participants will gain invaluable experience in teamwork and problem solving.

Available languages:

English, French, German, Italian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish.

Customers:

Aalto University, ESSEC, EPSCI Bachelor in Business Administration (ESSEC Business School), Pôle ESG, Leeds University, Coventry University, Higher Colleges of Technology (UAE), IMD, University of Illinois, University of Durham.