Cesim Dealership 
Automotive Dealership & Business Management Simulation

Cesim Dealership is a comprehensive simulation game that provides an immersive learning experience in dealership operations, including new and pre-owned products, and after-sales services. 

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Strategic inventory management, dynamic pricing, effective sales and marketing, comprehensive after-sales service, and finance.

Used in:

Marketing and management courses at undergraduate and graduate levels. Professional training programs and in-house dealership workshops.

Case scenario:

Teams manage an automotive dealership. They must balance new and pre-owned vehicle inventories, apply competitive pricing strategy, allocate marketing budgets, develop and maintain well-integrated after-sales operation, and manage personnel and finance. 

Participant tasks:

Learners make decisions about sales and marketing for both new and pre-owned products, leasing and financing solutions, product maintenance, service management, customer relations, and personnel operations, including training.

Key learning areas:

Marketing, pricing, financial planning, inventory management, customer service, financing solutions for customers and human resources. Comprehensive understanding of the operations, from sales to after-sales services.

Key success factors:

The simulation yields operational and financial metrics, offering insights into business performance. Teams are evaluated based on profitability metrics, operational efficiency, and overall success in the simulated environment.

Expected outcome:

An understanding of the multifaceted operations of a company in a dynamic competitive setting. Mastery over various business disciplines and the financial repercussions of strategic decisions. Participants will need to work as a team, make decisions, and face challenges within a business context.


Cesim Dealership offers powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels. In addition, the system enables the instructors to create and modify their own cases with personalized market outlooks and storyline.

Available languages:

English, French.


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