From the financial point of view, the near-term objective of YLE is to turn the operating cash flow from negative to positive. However, in the process, the main purpose of the company public remit-cannot be sacrificed.
The understanding of the situation as well as tools for managing the situation needed to be delivered to the senior and middle management at a fast pace. The task was particularly interesting because many of the key people have a background in the creative side of the operations.
Cesim designed and developed a public broadcasting services simulation to be first used as part of YLE’s strategic seminars for top and senior managers. Later, the solution was also expanded to middle managers and producers.
A crucial factor in being able to deliver the results was that participants needed to understand the relationships between programming, production, purchases, and resource management. Only this would lead to more efficient coordination of functions and finally to best practices mode of operations.
In the public broadcasting simulation, the main objectives are to obtain a large share of audience, high programme quality and audience satisfaction, and moreover to offer sufficient genre coverage for different audiences. Fulfilling the objectives under the financial limitations is challenging and requires profound thinking of the whole business process.