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Marketing Management Microsimulations

Pricing Pricing

In Cesim Pricing the participant assumes the role of a pricing strategist for an airline, addressing the challenge of optimizing per-seat pricing and considering a new competitor in the industry.

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Promotions-1 Promotions & Segments

In Cesim Promotion & Segments the participant assumes the role of a promotion strategist for an organic skincare brand that focuses on natural products, responsible for promoting two recently launched items.

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Branding Segmentation, Targeting & Positioning

In Cesim Value Chain the participant is appointed as the Senior Manager for a mobile handset company which has maintained its position as an innovator in the market.

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Sales Management Sales Management / Sales & Target

In Cesim Sales Management / Sales & Target the participant takes on the position of a sales Consultant for a medium-sized FMCG business, tasked with managing sales across four consumer segments and improving the efficiency of the sales team.

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Consumer behavior Product & Consumer Behaviour

In Cesim Product & Consumer Behaviour participants assume the role of consultants for a game development company transitioning from console to mobile gaming.

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Negotiation Customer Relationship Management

Cesim Customer Relationship Management builds skills in client retention, sales strategy, and data-driven engagement to enhance customer satisfaction and business growth.

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Our microsimulations portfolio

Title underline

Local business
Local Business

Design thinking
Design Thinking

Innovation
Innovation

Ecommerce
Ecommerce

IT management
IT Management

Accounting
Accounting

CVP Analysis
CVP Analysis

Financial Analysis
Financial Analysis

Capital Budgeting
Capital Budgeting

Investment Portfolio Management
Investment Portfolio Management

Mergers
Mergers & Acquisition

Ordering
Ordering Basics

Logistics
Logistics

Value Chain
Value Chain

Pricing
Pricing

Promotions
Promotions & Segments

Positioning
Segmentation, Targeting & Positioning

Sales Management
Sales Management / Sales & Targets

Consumer behaviour
Product & Consumer Behaviour

Customer Relationship Management
Customer Relationship Management

HR Management
Human Resources Management

HR planning
Human Resources Planning

Change Management
Change management