The Business Simulation Blog

A comprehensive study (An Experiential Study Of Business Simulation Games As A Marketing Learning Method: Training Managers Management Marketing Skills) conducted by Francis Blasco and Mario Martínez Tercero shows the viability and effectiveness of using business simulations to train marketing professionals.

Michael J. Geringer, a Cesim business simulations expert, is previously a Professor of Strategy and International Business at the Orfalea College of Business at California Polytechnic State University at the time of conducting this interview, currently a Professor of International Strategy at College of Business of Ohio University. He has over 30 years of experience with research and consulting on strategic issues for private and public sector organizations worldwide. He has authored or edited 27 books and monographs (in English, French, Chinese and Indonesian) and published over 140 papers, including within Journal of International Business Studies, Academy of Management Journal, Thunderbird International Business Review, Strategic Management Journal, and Journal of Applied Psychology.

This post was partially inspired by Chris Brogan's article: Educators - Google Plus Is For You. No doubt some of you have already experimented with Google's answer to Facebook and Twitter, at least amongst your friends. But according to Chris Brogan, Google Plus has many yet undiscovered potential uses in the classroom as well. 

The autumn semester is usually a time of never ending tasks piled up on your desk, which might lead to a lot of stress and inhibition to adopting new technologies like online business simulation games. Because it is clear however that students crave engaging novel learning tools, it is important to find one that delivers a dynamic environment in an intuitive easily accessible format.

Are you exploring e-learning or educational technology tools to improve the quality of teaching and learning? Are you interested to find out more about business simulations? There are a lot of great facts about business simulation games, how they work and their benefits to educators, trainers and students alike.