Ross Brennan is a reader in marketing at Middlesex University in London, England. He's the co-author of books like Marketing: An Introduction, Cases in Marketing Management, and Business to Business Marketing. He has also written a number of publications on various topics related to marketing. Ross has a long experience in using business simulation games in his courses, and will be utilizing the Cesim SimBrand marketing management simulation game with around 150 students starting from fall 2011.
