This is a guest post written by John Greene (he is blogging at MarketSharing), who is a Cesim simulation games expert and a Digital Marketing and International Marketing Lecturer at Helsinki Metropolia University of Applied Sciences. He has extensive knowledge in marketing and new product development having worked in the FMCG sector in Ireland. He has travelled widely in Europe as well as China to source and develop new products. Since moving to Finland John has concentrated on teaching and consulting in the higher education sector as well as working as a marketing consultant to startups & SMEs.
