If you think that gaming is only the domain of the young and nerdy, think again. A study shows that six-in-ten Americans ages 18 to 29 and 53% of those ages 30 to 49 say they play video games often or sometimes, with the rest of the world showing equal signs of interest. Not only are games entertaining; moreover, if focused correctly, they are also one of the most engaging learning platforms a student can encounter.
Tags: Educator 2.0, Why use business simulations
A comprehensive study (An Experiential Study Of Business Simulation Games As A Marketing Learning Method: Training Managers Management Marketing Skills) conducted by Francis Blasco and Mario Martínez Tercero shows the viability and effectiveness of using business simulations to train marketing professionals.
Tags: Educator 2.0, Acquire practical business skills, Why use business simulations
The autumn semester is usually a time of never ending tasks piled up on your desk, which might lead to a lot of stress and inhibition to adopting new technologies like online business simulation games. Because it is clear however that students crave engaging novel learning tools, it is important to find one that delivers a dynamic environment in an intuitive easily accessible format.
Tags: Educator 2.0, What are business simulations?, Why use business simulations
Ross Brennan is a reader in marketing at Middlesex University in London, England. He's the co-author of books like Marketing: An Introduction, Cases in Marketing Management, and Business to Business Marketing. He has also written a number of publications on various topics related to marketing. Ross has a long experience in using business simulation games in his courses, and will be utilizing the Cesim SimBrand marketing management simulation game with around 150 students starting from fall 2011.
Tags: Educator 2.0, Case study, How to use business simulations, Why use business simulations
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