A comprehensive study (An Experiential Study Of Business Simulation Games As A Marketing Learning Method: Training Managers Management Marketing Skills) conducted by Francis Blasco and Mario Martínez Tercero shows the viability and effectiveness of using business simulations to train marketing professionals.
Tags: Educator 2.0, Acquire practical business skills, Why use business simulations
The autumn semester is usually a time of never ending tasks piled up on your desk, which might lead to a lot of stress and inhibition to adopting new technologies like online business simulation games. Because it is clear however that students crave engaging novel learning tools, it is important to find one that delivers a dynamic environment in an intuitive easily accessible format.
Tags: Educator 2.0, What are business simulations?, Why use business simulations
Ross Brennan is a reader in marketing at Middlesex University in London, England. He's the co-author of books like Marketing: An Introduction, Cases in Marketing Management, and Business to Business Marketing. He has also written a number of publications on various topics related to marketing. Ross has a long experience in using business simulation games in his courses, and will be utilizing the Cesim SimBrand marketing management simulation game with around 150 students starting from fall 2011.
Tags: Educator 2.0, Case study, How to use business simulations, Why use business simulations
Which Cesim simulation is right for you?
Get an unlimited trial account and a walkthrough
of our business simulation games.
