--- title: The Business Simulations Blog | Cesim | Zsuzsa Jakab (2) description: Business simulations blog about experiential learning in higher education & corporate training programs. (2) --- Sales inquiries:(UK) [+44 2033185655](tel:+442033185655) | (US) [+1 (866) 644 0518](tel:+18666440518) | [Our team](https://www.cesim.com/about/our-team) [Login](https://sim.cesim.com) [Register](https://sim.cesim.com/r/) [Request a demo](https://www.cesim.com/demo) 🌐 English Français Español Português-BR Deutsch Suomi Svenska Română 中文 Tiếng Việt Türkçe [![Cesim logotype Off-white](https://www.cesim.com/hubfs/Cesim%20logotype%20Off-white.svg)](https://www.cesim.com/) - Simulations - [What is a business simulation](https://www.cesim.com/what-is-a-business-simulation) - [Cesim Simulations Overview](https://www.cesim.com/simulations/overview) - [Compare Cesim Business Simulations](https://www.cesim.com/simulations/compare-business-simulations) - [Management & Strategy Simulations](https://www.cesim.com/simulations/management-strategy) - [Strategy & International Business](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) - [Small Service Business](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) - [Project Management](https://www.cesim.com/simulations/cesim-project-management-simulation) - [General Business Management](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) - [Marketing Simulations](https://www.cesim.com/simulations/marketing-simulations) - [Marketing Management](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) - [Retail Store Management](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) - [Automotive Dealership](https://www.cesim.com/simulations/cesim-dealership) - [Hotel, Restaurant & Services Simulations](https://www.cesim.com/simulations/hospitality-simulations) - [Hotel & Restaurant Management](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) - [Small Service Business](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) - [Banking & Finance Simulations](https://www.cesim.com/simulations/banking-finance-simulations) - [Banking & Financial Services](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) - [Strategic Investment Management](https://www.cesim.com/simulations/cesim-invest) - [Portfolio Management](https://www.cesim.com/simulations/cesim-stocks) - [Industry Specific Simulations](https://www.cesim.com/simulations/industry-specific-simulations) - [Hotel & Restaurant Management](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) - [Banking & Finance Services](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) - [Electric Utilities Management](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) - [Telecom Operator Management](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) - [Retail Store Management](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) - [Automotive Dealership](https://www.cesim.com/simulations/cesim-dealership) - [Cesim AI](https://www.cesim.com/simulations/cesim-ai) - [ESG in Action](https://www.cesim.com/simulations/esg) - [Unified Admin Tool](https://www.cesim.com/simulations/cesim-instructor-administration-and-control) - [Customized Simulations](https://www.cesim.com/simulations/customized-business-simulations) - Microsimulations - [Overview](https://www.cesim.com/microsimulations/overview) - [Key features](https://www.cesim.com/microsimulations/key-features) - [General Management Microsims](https://www.cesim.com/microsimulations/general-management) - [Local Business](https://www.cesim.com/microsimulations/local-business) - [Design Thinking](https://www.cesim.com/microsimulations/design-thinking) - [Innovation](https://www.cesim.com/microsimulations/innovation) - [Ecommerce](https://www.cesim.com/microsimulations/ecommerce) - [IT Management](https://www.cesim.com/microsimulations/it-management) - [Financial Management Microsims](https://www.cesim.com/microsimulations/financial-management) - [Accounting](https://www.cesim.com/microsimulations/accounting) - [CVP Analysis](https://www.cesim.com/microsimulations/cvp-analysis) - [Financial Analysis](https://www.cesim.com/microsimulations/financial-analysis) - [Capital Budgeting](https://www.cesim.com/microsimulations/capital-budgeting) - [Investment Portfolio](https://www.cesim.com/microsimulations/investment-portfolio-management) - [Mergers & Acquisition](https://www.cesim.com/microsimulations/mergers-acquisition) - [Operations & Sustainability Microsims](https://www.cesim.com/microsimulations/operations-sustainability) - [Ordering Basics](https://www.cesim.com/microsimulations/ordering-basics) - [Logistics](https://www.cesim.com/microsimulations/logistics) - [Value Chain](https://www.cesim.com/microsimulations/value-chain) - [Marketing Management Microsims](https://www.cesim.com/microsimulations/marketing) - [Pricing](https://www.cesim.com/microsimulations/pricing) - [Promotions & Segments](https://www.cesim.com/microsimulations/promotions-segments) - [Segmentation, Targeting & Positioning](https://www.cesim.com/microsimulations/segmentation-targeting-positioning) - [Sales Management/Sales & Target](https://www.cesim.com/microsimulations/sales-management-sales-target) - [Product & Consumer Behaviour](https://www.cesim.com/microsimulations/product-consumer-behaviour) - [Customer Relationship Manager](https://www.cesim.com/microsimulations/customer-relationship-management) - [Human Resources Microsims](https://www.cesim.com/microsimulations/human-resources) - [HR Management](https://www.cesim.com/microsimulations/hr-management) - [HR Planning](https://www.cesim.com/microsimulations/hr-planning) - [Change Management](https://www.cesim.com/microsimulations/change-management) - Solutions - [Higher education](https://www.cesim.com/solutions/educational) - [Services](https://www.cesim.com/solutions/educational/services) - [Benefits](https://www.cesim.com/solutions/educational/benefits) - [Secondary education](https://www.cesim.com/solutions/secondary-education) - [Services](https://www.cesim.com/solutions/secondary-education/services) - [Benefits](https://www.cesim.com/solutions/secondary-education/benefits) - [Corporate](https://www.cesim.com/solutions/corporate) - [Services](https://www.cesim.com/solutions/corporate/services) - [Benefits](https://www.cesim.com/solutions/corporate/benefits) - Resources - [The Business Simulation Blog](https://www.cesim.com/blog) - [Expert Interviews](https://www.cesim.com/resources/expert-interviews) - [Videos](https://www.cesim.com/resources/videos) - [Webinars](https://www.cesim.com/resources/webinars) - [Events](https://www.cesim.com/resources/events) - [Documents](https://www.cesim.com/resources/documents) - Competitions - [Cesim Elite:](https://www.cesim.com/elite) - [▸Europe, Middle East & Africa](https://www.cesim.com/elite/2026/emea) - [▸North America](https://www.cesim.com/elite/north-america) - [▸Latin America](https://www.cesim.com/elite-latam) - [▸India](https://www.cesim.com/elite/india) - [▸Vietnam](https://www.cesim.com/elite/vietnam) - [▸AEHT (Hospitality)](https://www.cesim.com/elite-hospitality/aeht) - [Winners](https://www.cesim.com/elite/hall-of-fame) - About - [Frequently Asked Questions](https://www.cesim.com/about/faq) - [Higher education success stories](https://www.cesim.com/about/higher-education-success-stories) - [Corporate success stories](https://www.cesim.com/about/corporate-success-stories) - [Our Team](https://www.cesim.com/about/our-team) - [Sustainability statement](https://www.cesim.com/about/sustainability-statement) - [Accessibility statement](https://www.cesim.com/about/accessibility-statement) - [Social media](https://www.cesim.com/about/social-media) - [Careers](https://www.cesim.com/about/careers) [📢 27 November | Faculty Webinar - Simulation Learning in Hospitality Management Education | Register now](https://www.cesim.com/webinar-cesim-hospitality-q4-2025) ## **The Business Simulation Blog** ## Zsuzsa Jakab ### Recent Posts #### [**Team Performance, Cognitive Diversity, and Business Simulation**](https://www.cesim.com/blog/team-performance-cognitive-diversity-and-business-simulation) Posted by [Zsuzsa Jakab](https://www.cesim.com/blog/author/zsuzsa-jakab) on Friday, May 15, 2015 | Reading time: 3 min. - [Tweet](https://twitter.com/share) [![](https://www.cesim.com/hs-fs/file-3362371371-jpg/images/anssi-tarkiainen-business-simulations.jpg)](https://www.cesim.com/blog/team-performance-cognitive-diversity-and-business-simulation) As we have covered in previous articles, **[business simulations](https://www.cesim.com/)** are already a fantastic supplementary tool on their own in higher education learning. Today we talked to **Associate Professor Anssi Tarkiainen at Lappeenranta University of Technology** about how he is taking the use of simulations to the next level. Professor Tarkiainen has been using **[Cesim Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game/)** for 5 years in a capstone course for the internationally accredited (EPAS accreditation) Master’s in International Marketing Management program offered at the LUT School of Business and Management. Recently, LUT was ranked as the best young university in the Nordic countries by Times Higher Education 100 under 50 rankings. [Read More](https://www.cesim.com/blog/team-performance-cognitive-diversity-and-business-simulation) 0 Comments [Click here to read/write comments](https://www.cesim.com/blog/team-performance-cognitive-diversity-and-business-simulation#comments-listing) Tags: [Educator 2.0](https://www.cesim.com/blog/topic/educator-20), [Acquire practical business skills](https://www.cesim.com/blog/topic/acquire-practical-business-skills), [Why use business simulations](https://www.cesim.com/blog/topic/why-use-business-simulations), [Practice business theories](https://www.cesim.com/blog/topic/practice-business-theories)   --- #### [**Cesim Service Small Business Simulation in JAMK's Freshmen Class**](https://www.cesim.com/blog/cesim-service-small-business-simulation-in-jamk-s-freshmen-class) Posted by [Zsuzsa Jakab](https://www.cesim.com/blog/author/zsuzsa-jakab) on Wednesday, April 15, 2015 | Reading time: 2 min. - [Tweet](https://twitter.com/share) [![](https://www.cesim.com/hs-fs/file-3379702597-png/images/cesim-onservice-jamk.png)](https://www.cesim.com/blog/cesim-service-small-business-simulation-in-jamk-s-freshmen-class) [JAMK University of Applied Sciences](http://www.jamk.fi/fi/Etusivu/) is an international higher education institution in Finland with an expertise in 8 different fields of study. JAMK has more than 9,000 students and experts from over 70 countries. [Read More](https://www.cesim.com/blog/cesim-service-small-business-simulation-in-jamk-s-freshmen-class) 0 Comments [Click here to read/write comments](https://www.cesim.com/blog/cesim-service-small-business-simulation-in-jamk-s-freshmen-class#comments-listing) Tags: [Educator 2.0](https://www.cesim.com/blog/topic/educator-20), [Case study](https://www.cesim.com/blog/topic/case-study), [How to use business simulations](https://www.cesim.com/blog/topic/how-to-use-business-simulations)   --- #### [**7 Business Simulation Hacks You (Probably) Didn't Know**](https://www.cesim.com/blog/bid/183244/7-business-simulation-hacks-you-probably-didn-t-know) Posted by [Zsuzsa Jakab](https://www.cesim.com/blog/author/zsuzsa-jakab) on Monday, September 15, 2014 | Reading time: 3 min. - [Tweet](https://twitter.com/share) [![](https://www.cesim.com/hs-fs/file-16298071-jpg/images/pic-industry-specific.jpg)](https://www.cesim.com/blog/bid/183244/7-business-simulation-hacks-you-probably-didn-t-know) So your course is about to start, your students have been introduced to the **[business simulation game](https://www.cesim.com/simulations/business-simulation-games/)** component, and you are ready to wish them luck on the first round. However whether you are an experienced useror a first timer, there are a number of often overlooked features that can make your life as an instructor easier when running a simulation based class. [Read More](https://www.cesim.com/blog/bid/183244/7-business-simulation-hacks-you-probably-didn-t-know) 0 Comments [Click here to read/write comments](https://www.cesim.com/blog/bid/183244/7-business-simulation-hacks-you-probably-didn-t-know#comments-listing) Tags: [Educator 2.0](https://www.cesim.com/blog/topic/educator-20), [Business simulations tips](https://www.cesim.com/blog/topic/business-simulations-tips)   --- #### [**ICHRIE and AOM 2014 Conference Recap with Cesim Business Simulations**](https://www.cesim.com/blog/bid/185296/ichrie-and-aom-2014-conference-recap-with-cesim-business-simulations) Posted by [Zsuzsa Jakab](https://www.cesim.com/blog/author/zsuzsa-jakab) on Wednesday, August 13, 2014 | Reading time: 2 min. - [Tweet](https://twitter.com/share) [![](https://www.cesim.com/hs-fs/file-1448089417-jpg/images/cesim-business-simulations-ichrie-aom-2014.jpg)](https://www.cesim.com/blog/bid/185296/ichrie-and-aom-2014-conference-recap-with-cesim-business-simulations) Did you miss out on the [2014 annual ICHRIE summer conference](http://www.chrie.org/conferences/2014-annual-ichrie-summer-conference/index.aspx) for hospitality & tourism educators or the [74th annual meeting of the Academy of Management](http://aom.org/annualmeeting/)? Or did you go, but never got around to visit the exhibitor hall and sample our tasty Finnish chocolates? Don't worry - we have you covered here with a recap of what we got up to, the products we had on display, and the best way to get in touch with us to learn more. Below, you will find a short summary of our experience at the conferences. Enjoy, and hope to meet you next year! [Read More](https://www.cesim.com/blog/bid/185296/ichrie-and-aom-2014-conference-recap-with-cesim-business-simulations) 0 Comments [Click here to read/write comments](https://www.cesim.com/blog/bid/185296/ichrie-and-aom-2014-conference-recap-with-cesim-business-simulations#comments-listing) Tags: [Educator 2.0](https://www.cesim.com/blog/topic/educator-20)   --- #### [**How To Integrate a Marketing Simulation Game Into Your Course**](https://www.cesim.com/blog/how-to-integrate-a-marketing-simulation-game-into-your-course) Posted by [Zsuzsa Jakab](https://www.cesim.com/blog/author/zsuzsa-jakab) on Tuesday, June 24, 2014 | Reading time: 4 min. - [Tweet](https://twitter.com/share) [![](https://www.cesim.com/hs-fs/file-1080656021-jpg/images/how-to-integrate-a-marketing-simulation-game-into-your-course.jpg)](https://www.cesim.com/blog/how-to-integrate-a-marketing-simulation-game-into-your-course) If you have never used an online learning tool like a **[marketing simulation game](https://www.cesim.com/simulations/cesim-simbrand-marketing-management-simulation-game/)** in your course before, it can seem like a daunting task to incorporate one at first. There are materials to introduce to your students, new features to learn, learning formats to consider, and you haven't even gotten to the part yet where you need to figure out how it'll all fit in your curriculum to maximize student engagement and knowledge retention. The good news is, it's not nearly as difficult as it seems, and we are here to help you hit the ground running. [Read More](https://www.cesim.com/blog/how-to-integrate-a-marketing-simulation-game-into-your-course) 2 Comments [Click here to read/write comments](https://www.cesim.com/blog/how-to-integrate-a-marketing-simulation-game-into-your-course#comments-listing) Tags: [Educator 2.0](https://www.cesim.com/blog/topic/educator-20), [Integration](https://www.cesim.com/blog/topic/integration), [How to use business simulations](https://www.cesim.com/blog/topic/how-to-use-business-simulations)   --- [Previous |](https://www.cesim.com/blog/author/zsuzsa-jakab/page/1) [All posts](https://www.cesim.com/blog/all) [| Next](https://www.cesim.com/blog/author/zsuzsa-jakab/page/3) #### **Subscribe to our blog** #### Compare our business Simulations Which Cesim simulation is right for you? ![icon-compare](https://www.cesim.com/hubfs/images/icon-compare.svg) [Learn more](https://www.cesim.com/simulations/compare-business-simulations) #### **Recent posts:** ![Demo CTA general](https://www.cesim.com/hubfs/Demo%20CTA%20general.svg) #### **Live demo** Get an unlimited trial account and a walkthrough of our business simulation games. 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As a leading education technology company we offer customizable, flexible, web-based simulations, compatible with all devices and operating systems. Come discover why over 1000 higher education institutions worldwide are currently using our simulations. [![cesimlogoheader](https://www.cesim.com/hubfs/cesimlogoheader.svg)](https://www.cesim.com) Cesim® and Cesim Global Challenge® are registered trademarks of Cesim Oy in the United States and/or other countries. [Terms and Conditions](https://www.cesim.com/terms-and-conditions) | [Privacy Policy](https://www.cesim.com/privacy-policy) © Cesim Oy | All rights reserved ```json { "@context": "http://schema.org", "@type": "Organization", "mainEntityOfPage":{ "@type":"WebPage", "@id":"https://www.cesim.com/blog/author/zsuzsa-jakab", "description": "Business simulations blog about experiential learning in higher education & corporate training programs. 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