The Business Simulation Blog

As we have covered in previous articles, business simulations are already a fantastic supplementary tool on their own in higher education learning. Today we talked to Associate Professor Anssi Tarkiainen at Lappeenranta University of Technology about how he is taking the use of simulations to the next level. Professor Tarkiainen has been using Cesim Global Challenge for 5 years in a capstone course for the internationally accredited (EPAS accreditation) Master’s in International Marketing Management program offered at the LUT School of Business and Management. Recently, LUT was ranked as the best young university in the Nordic countries by Times Higher Education 100 under 50 rankings.

JAMK University of Applied Sciences is an international higher education institution in Finland with an expertise in 8 different fields of study. JAMK has more than 9,000 students and experts from over 70 countries.

So your course is about to start, your students have been introduced to the business simulation game component, and you are ready to wish them luck on the first round. However whether you are an experienced user or a first timer, there are a number of often overlooked features that can make your life as an instructor easier when running a simulation based class.

Did you miss out on the 2014 annual ICHRIE summer conference for hospitality & tourism educators or the 74th annual meeting of the Academy of Management? Or did you go, but never got around to visit the exhibitor hall and sample our tasty Finnish chocolates? Don't worry - we have you covered here with a recap of what we got up to, the products we had on display, and the best way to get in touch with us to learn more. Below, you will find a short summary of our experience at the conferences. Enjoy, and hope to meet you next year!

If you have never used an online learning tool like a marketing simulation game in your course before, it can seem like a daunting task to incorporate one at first. There are materials to introduce to your students, new features to learn, learning formats to consider, and you haven't even gotten to the part yet where you need to figure out how it'll all fit in your curriculum to maximize student engagement and knowledge retention. The good news is, it's not nearly as difficult as it seems, and we are here to help you hit the ground running.