Cesim Marketing is a web-based marketing management simulation game that develops students’ understanding of the whole marketing decision-making process with a particular emphasis on profitability.
In this free guide book you will learn everything you need to know about Cesim Marketing to help you get started with using the simulation game in your course or training.
- Learning Goals & Process
- Simulation Platform Structure
- Student Registration
- Flow of Operations
- Main Objectives & Winning Criteria
- Decision Making Areas
- Key Financial
Results: By reading this guide book you will get an excellent idea of how the simulation game is laid out so you can hit the ground running when starting your simulation based course or training.
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