The Business Simulation Blog

Have you ever tried to introduce your students to a business simulation based course for the first time? If so, you'll know that it can be difficult because participants may not be familiar with the medium or are just too eager to jump into the decision making part without paying proper attention to the overall goal of the exercise. So what do you do?

Michael J. Geringer, a Cesim business simulations expert, is previously a Professor of Strategy and International Business at the Orfalea College of Business at California Polytechnic State University at the time of conducting this interview, currently a Professor of International Strategy at College of Business of Ohio University. He has over 30 years of experience with research and consulting on strategic issues for private and public sector organizations worldwide. He has authored or edited 27 books and monographs (in English, French, Chinese and Indonesian) and published over 140 papers, including within Journal of International Business Studies, Academy of Management Journal, Thunderbird International Business Review, Strategic Management Journal, and Journal of Applied Psychology.

This post was partially inspired by Chris Brogan's article: Educators - Google Plus Is For You. No doubt some of you have already experimented with Google's answer to Facebook and Twitter, at least amongst your friends. But according to Chris Brogan, Google Plus has many yet undiscovered potential uses in the classroom as well. 

This is a guest post written by John Greene (he is blogging at MarketSharing), who is a Cesim simulation games expert and a Digital Marketing and International Marketing Lecturer at Helsinki Metropolia University of Applied Sciences. He has extensive knowledge in marketing and new product development having worked in the FMCG sector in Ireland. He has travelled widely in Europe as well as China to source and develop new products. Since moving to Finland John has concentrated on teaching and consulting in the higher education sector as well as working as a marketing consultant to startups & SMEs.