The Business Simulation Blog

Management in organizations is the function that coordinates the efforts of people to accomplish goals and objectives by using available resources efficiently. As such, it is a vitally important cross-departmental discipline that relies on long term strategic thinking, timely communication, and effective decision-making based on often times incomplete information.

Running such a multifaceted business as a hotel requires a great deal of cross departmental know-how of its leadership. To really understand the nuances of customer satisfaction and how it relates to bottom line performance, hotel managers must deal with a variety of decisions that span the entire chain of the organization. Teaching hospitality management is thus a complex endeavor that can benefit greatly from a risk free practical learning environment to consolidate what the students have learned in the class.

JAMK University of Applied Sciences is an international higher education institution in Finland with an expertise in 8 different fields of study. JAMK has more than 9,000 students and experts from over 70 countries.

If you have never used an online learning tool like a marketing simulation game in your course before, it can seem like a daunting task to incorporate one at first. There are materials to introduce to your students, new features to learn, learning formats to consider, and you haven't even gotten to the part yet where you need to figure out how it'll all fit in your curriculum to maximize student engagement and knowledge retention. The good news is, it's not nearly as difficult as it seems, and we are here to help you hit the ground running.

This is a case study with Marie-Pierre Guillaume about an executive training she conducted for Terrena's HR managers at Audiencia using business simulations, specifically the Cesim SimFirm general business management simulation game. Below is a short summary of the company, the problem they were facing, the overall goals of the training, and the results after learning key financial concepts with Cesim SimFirm.