The Business Simulation Blog

So your course is about to start, your students have been introduced to the business simulation game component, and you are ready to wish them luck on the first round. However whether you are an experienced user or a first timer, there are a number of often overlooked features that can make your life as an instructor easier when running a simulation based class.

Did you miss out on the 2014 annual ICHRIE summer conference for hospitality & tourism educators or the 74th annual meeting of the Academy of Management? Or did you go, but never got around to visit the exhibitor hall and sample our tasty Finnish chocolates? Don't worry - we have you covered here with a recap of what we got up to, the products we had on display, and the best way to get in touch with us to learn more. Below, you will find a short summary of our experience at the conferences. Enjoy, and hope to meet you next year!

If you have never used an online learning tool like a marketing simulation game in your course before, it can seem like a daunting task to incorporate one at first. There are materials to introduce to your students, new features to learn, learning formats to consider, and you haven't even gotten to the part yet where you need to figure out how it'll all fit in your curriculum to maximize student engagement and knowledge retention. The good news is, it's not nearly as difficult as it seems, and we are here to help you hit the ground running.

This is a case study with Marie-Pierre Guillaume about an executive training she conducted for Terrena's HR managers at Audiencia using business simulations, specifically the Cesim SimFirm general business management simulation game. Below is a short summary of the company, the problem they were facing, the overall goals of the training, and the results after learning key financial concepts with Cesim SimFirm.

Are you using one of our business simulations and perhaps would like to add an online marketing component to the experience? Then, you are going to love what we have in store! We are very excited to announce the rolling out of a new content partnership between our business simulations and the Simbound e-Marketing simulation game.