General Business Management Simulation Game
Cesim SimFirm integrates the functional areas of production, marketing, and logistics. It increases the participants awareness of operating a company from a general management perspective.
Focus: Business management, planning and forecasting, demand and cost management, investment appraisal, competition, financial budgeting and planning.
Used in: Business skills courses for non-business majors, introductory courses for business majors, business acumen courses at corporate in-house programs.
Participant tasks: The task for the teams is to manage the sales and operations of an international pharmaceutical company. Key success factors include accurate forecasting and planning, analytical approach to decision-making, and good teamwork.
Teams will develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations.
Key learning areas: The simulation integrates a range of concepts from various management related disciplines, including marketing, production, logistics, and financial decision-making. In addition, it links the organization to the wider context of business world and stakeholders.
Decisions include promotion, pricing, and quality control across products and customer segments, production location cost advantages, investment appraisal, capital vs. labor assessment, financing decisions, demand estimations and budgeting.
Expected outcome: As a result of playing Cesim SimFirm the business management game, participants will improve their understanding of operating a company from a general management perspective and develop market- and value-driven approach to decision making. They will improve their capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions.
Participants will also learn to recognize the interactions among the various companies and external stakeholders in a complex and interrelated environment.
Finally, SimFirm will enhance fact-based analytical decision making by linking decisions to cash flows and bottom line performance.
Available languages: English, French, Italian, Lithuanian, Mandarin Chinese, Portuguese, Turkish