cost-effective Flexible simulations A teacher's dream
Cesim Global Challenge® is an on-line simulation designed for strategy and international business studies. It develops students' understanding of the complexity of global business operations in a dynamic competitive environment.
Cesim SimBrand is an on-line marketing management simulation that develops students' understanding of the marketing decision-making process as a whole, with particular emphasis on profitability.
Cesim OnService is an on-line services management simulation that helps students to practice and learn service business success factors in a Small to Medium sized Enterprise (SME) environment.
Cesim SimBrand, marketing management simulation
CESIM SIMBRAND BROCHURE
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Cesim SimBrand develops students' understanding of the whole marketing decision-making process with particular emphasis on profitability.
The simulation covers marketing topics including segmentation, positioning, delivery channel investments, marketing budget allocation, customer care services and pricing. In addition, teams will make strategic decisions regarding their company’s core competencies. To encourage and enable unique strategy creation and execution, students start their SimBrand companies fresh without any operations history.
The essence of the SimBrand simulation is to mirror a fast developing, technology-based product market that is driven by short product life cycles and innovation; where constant attention to product development, good timing and successful positioning are the keys to success. A significant part of the decision-making challenge is to unify product dimensions with customer segmentation. The product that the students manage in this simulation is a personal digital assistant (PDA) and the product dimensions include capabilities, functionality, and design. The market consists of eight customer segments in two market areas.
Students are provided with a decision-making tool that helps them analyse profitability by products, segments, delivery channels, and market areas. Furthermore, the simulation generates a range of reports that will help participants improve their acumen for quantitative decision-making analysis and interpretation of financial reports and ratios.
As an outcome of the simulation exercise, students will fully comprehend the different parts of the marketing decision-making process, their relationship with each other, and their impact on the company’s overall results. In addition, students will gain invaluable experiences in team-work and problem solving. Each simulation market consists of 3-12 teams, with 2-5 members per team. The number of parallel simulation markets is not limited, making it possible to utilise the simulation for any number of students in the class.
Cesim SimBrand has been used since 2003 by students from various cultures and backgrounds. The simulation is completely on-line, so there is no need for downloads, setups, or separate applications. In addition, the simulation is provided with a learning management system allowing the instructor to create courses with just a few clicks, as well as supervise the course and monitor student performance through an easy-to-use WWW interface.
