Cesim Business Simulation Games
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Download Cesim FMCG Case Description

The Cesim FMCG case is perfect for illustrating the marketing decisions needed in a rapidly developing modern FMCG business environment


The fast moving consumer goods market is about as competitive now as it has ever been. The marketplace is full of companies, big and small, competing for consumers’ brief attention. You and your team have been appointed as the top management for one of these companies. The products include soft drinks and juices that come in many favors and sizes with delicate features catering to a very broad customer base.

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What our customers say

Sally Chan"These MBA students came from a diversity of backgrounds from banking, IT, engineering to health. It was important for them all to see how they could apply the key concepts in the marketing module to a simulated business environment. We wanted to bring a new dimension to the subject of marketing and I think we’ve certainly achieved that."
- Sally Chan, Module Leader (University of Leeds, UK)

Loïc Plé"Our students really enjoy CESIM’s simulations, because beyond the examples that they learn in their courses, and even beyond the case studies that they work on, it actually gives them the opportunity to practice strategy. They are enthusiastic about managing their own company and competing with others. They like the online interface that is put at their disposal."
- Dr. Loïc Plé, Assistant Professor in Management, Head of the New Educational Technologies division (IESEG, France)