After the introduction, the teams familiarize themselves with the decision-making process via a practice round. The practice round results will not have any influence on the actual game results.
The instructor decides the number of actual decision-making rounds (5-12) (see the cycle below).
Each market consists of 3-12 teams, with 2-8 members in each. The number of parallel markets is not limited, making it possible to utilize the simulation for any number of participants.
All teams are starting from exactly the same position, with similar market shares and profits. Similarly, the teams will be faced by the same market conditions during the simulation.
It is notable that the teams compete against other teams in their own market, not against a computer. Each team’s decisions influence the result of other teams and the market development overall.
Business Strategy for Capstone
Product marketing
Service marketing
Retail marketing
General management
Small business management
Project management
Marketing analytics
Service operations management
Banking management
Utility management
Strategic Human Resource Management
Automotive Dealership & Business Management
Strategic Investment Management
Portfolio Management
Local Business
Design Thinking
Innovation
Ecommerce
IT Management
Accounting
CVP Analysis
Financial Analysis
Capital Budgeting
Investment Portfolio Management
Mergers & Acquisition
Ordering Basics
Logistics
Value Chain
Pricing
Promotions & Segments
Segmentation, Targeting & Positioning
Sales Management / Sales & Targets
Product & Consumer Behaviour
Customer Relationship Management
Human Resources Planning
Change management
