Product & Consumer Behaviour

Focus:

Marketing, Business strategy, Product development, consumer learning, marketing cues, Strategic planning.

Used in:

In marketing and business strategy courses. It is indispensable for business professionals and serves as a crucial component in the education of both undergraduate and postgraduate management students.

Case scenario:

Participants assume the role of consultants for a game development company transitioning from console to mobile gaming. Given the diverse expectations in the mobile gaming sphere with economical mobile data, participants analyze consumer preferences to advise the company on essential elements for their mobile game. The task involves recommending a product considering factors like target population, demographics, social elements, lifestyle, situational elements, market preference, and revenue models.

Participant tasks:

The participant is responsible for advising the game development company on selecting the most suitable product for development. This entails analysing consumer behaviour and extracting insights from market research reports on demographics, social elements, lifestyle factors, and market preferences. The recommendation should aim to capture the desired market share and incorporate effective revenue models to engage paying consumers.

Key learning areas:

A comprehensive approach to product development from the consumer's standpoint, striking a balance across demographics, social dynamics, and lifestyle elements. Formulating revenue-generating strategies based on market insights, while delving into understanding consumer motivation, cues, responses, and reinforcement mechanisms.

Key success factors:

Participants excel in integrating consumer behaviour and succeeding in thoughtful product design. This expertise allows them to navigate market intricacies, increasing the likelihood of successful product launches, engaging customers effectively, and achieving overall business success in a competitive environment.

Expected outcome:

Participants will cultivate a sophisticated comprehension of consumer behaviour, arming them with the expertise to tactically craft products, connect with target audiences, and generate revenue in diverse business settings.

Adaptability:

The platform offers powerful user-level customization options where the educator can change the storyline, parameters, difficulty level, languages, and currency for different target groups and experience levels. The platform provides a tool where participants' feedback and assessments can be done by AI. In addition, the platform also has the capability of recording engagement, conducting quizzes, and a forum for doubt-solving.

Available languages:

English, Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Malayalam, Odia, Gujarati, Punjabi.

Focus:

Used in:

Case scenario:

Participant tasks:

Key learning areas:

Key success factors:

Expected outcome:

Adaptability:

Available languages:

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