---
title: Segmentation, Targeting & Positioning | Cesim Business Simulations
description: In Cesim Segmentation, Targeting & Positioning participants assume the role of branding and positioning strategists for an organization.
image: https://www.cesim.com/hubfs/Cesim%20preview.jpg
---

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🌐 India International

# ![Positioning & Game Theory](https://www.cesim.com/hs-fs/hubfs/Branding.png?width=50&height=50&name=Branding.png)Segmentation, Targeting & Positioning

##### **Focus:**

Product positioning, Positioning Map, Cost and Revenue Map.

##### **Used in:**

Undergraduate and postgraduate marketing courses, corporate training for marketing professionals, workshops on Positioning.

##### **Case scenario:**

In the microsimulation, participants assume the role of branding and positioning strategists for an organization. Their goal is to offer guidance on launching a product by utilizing a product positioning map, considering the crucial factors of centrality and distinctiveness concerning competitors. Achieving the correct equilibrium between centrality and distinctiveness is pivotal, as the decisions made by a company impact not only the perception of the brand but also its sales volume, pricing, and overall profitability.

##### **Participant tasks:**

Participants are tasked with identifying the ideal approach for launching, positioning, and potentially repositioning products in the consumer's mind. Strategic decision-making will focus on factors like the costs and benefits associated with positioning. The objective is to optimize overall profit, considering elements such as allocated budget, costs related to new product positioning and repositioning, consumer trends and spending, and competition from major rivals.

##### **Key learning areas:**

Acknowledging the crucial role of brand positioning in the market landscape, underscoring the importance of adhering to positioning principles when planning the introduction of a product, considering both centrality and distinctiveness. Assessing markets, consumer preferences, unexplored segments, and competitors' positioning to make well-informed choices regarding the target market.

##### **Key success factors:**

Success hinges on how well the participant was equipped to make informed decisions in the dynamic market scenario, strategically introducing and positioning a product. Thus, effectively contributing to a product's success in a competitive environment.

##### **Expected outcome:**

Participants acquire practical insights into the intricacies of establishing and overseeing a brand's positioning. The experience elevates their strategic thinking, creative decision-making, and crisis management skills within the realm of marketing.

##### **Adaptability:**

The platform offers powerful user-level customization options where the educator can change the storyline, parameters, difficulty level, languages, and currency for different target groups and experience levels. The platform provides a tool where participants' feedback and assessments can be done by AI. In addition, the platform also has the capability of recording engagement, conducting quizzes, and a forum for doubt-solving.

##### **Available languages:**

English, Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Malayalam, Odia, Gujarati, Punjabi.

[Request a demo](https://www.cesim.com/india/demo)

### **Our holistic simulations portfolio**

**![Title underline](https://www.cesim.com/hubfs/Title%20underline.svg)**

[![Global Challenge](https://www.cesim.com/hs-fs/hubfs/Global%20Challenge.png?width=137&height=35&name=Global%20Challenge.png)](https://www.cesim.com/india/simulations/cesim-global-challenge)  
**Business Strategy for Capstone**

[![Cesim Marketing](https://www.cesim.com/hubfs/images/logo_cesim_marketing.svg)](https://www.cesim.com/india/simulations/cesim-marketing)  
**Product marketing**

[![Cesim Connect](https://www.cesim.com/hubfs/images/logo_cesim_connect.svg)](https://www.cesim.com/india/simulations/cesim-connect)  
**Service marketing**

[![Cesim Retail](https://www.cesim.com/hubfs/images/logo_cesim_retail.svg)](https://www.cesim.com/india/simulations/cesim-retail)  
**Retail marketing**

[![Cesim Firm](https://www.cesim.com/hubfs/images/logo_cesim_firm.svg)](https://www.cesim.com/india/simulations/cesim-firm)  
**General management**

[![Cesim Service](https://www.cesim.com/hubfs/images/logo_cesim_service.svg)](https://www.cesim.com/india/simulations/cesim-service)  
**Small business management**

[![Cesim Project](https://www.cesim.com/hubfs/images/logo_cesim_project.svg)](https://www.cesim.com/india/simulations/cesim-project)  
**Project management**

[![Cesim Analyics](https://www.cesim.com/hs-fs/hubfs/Cesim%20Analyics%20logo.png?width=137&height=30&name=Cesim%20Analyics%20logo.png)](https://www.cesim.com/india/simulations/cesim-analytics)  
**Marketing analytics**

[![Cesim Hospitality](https://www.cesim.com/hubfs/images/logo_cesim_hospitality.svg)](https://www.cesim.com/india/simulations/cesim-hospitality)  
**Service operations management**

[![logo\_cesim\_bank](https://www.cesim.com/hubfs/images/logo_cesim_bank.svg)](https://www.cesim.com/india/simulations/cesim-bank)  
**Banking management**

[![Cesim Power](https://www.cesim.com/hubfs/images/logo_cesim_power.svg)](https://www.cesim.com/india/simulations/cesim-power)  
**Utility management**

[![Cesim Human Resources](https://www.cesim.com/hs-fs/hubfs/Cesim%20HR.png?width=216&height=30&name=Cesim%20HR.png)](https://www.cesim.com/india/simulations/cesim-human-resources)  
**Strategic Human Resource Management**

[![Cesim Dealership](https://www.cesim.com/hs-fs/hubfs/Dealership1.png?width=147&height=30&name=Dealership1.png)](https://www.cesim.com/india/simulations/cesim-dealership)  
**Automotive Dealership & Business Management**

### **Our microsimulations portfolio**

**![Title underline](https://www.cesim.com/hubfs/Title%20underline.svg)**

[![Business basics](https://www.cesim.com/hs-fs/hubfs/Business%20basics.png?width=50&height=50&name=Business%20basics.png)](https://www.cesim.com/india/microsimulations/local-business)  
**Local Business**

[![Design thinking](https://www.cesim.com/hubfs/Design%20thinking.svg)](https://www.cesim.com/india/microsimulations/design-thinking)  
**Design Thinking**

[![Innovation](https://www.cesim.com/hubfs/Innovation.svg)](https://www.cesim.com/india/microsimulations/innovation)  
**Innovation**

[![Ecommerce](https://www.cesim.com/hubfs/Ecommerce.svg)](https://www.cesim.com/india/microsimulations/ecommerce)  
**Ecommerce**

[![IT management](https://www.cesim.com/hubfs/IT%20management.svg)](https://www.cesim.com/india/microsimulations/it-management)  
**IT Management**

[![Accounting](https://www.cesim.com/hs-fs/hubfs/Accounting-2.png?width=50&height=50&name=Accounting-2.png)](https://www.cesim.com/india/microsimulations/accounting)  
**Accounting**

[![CVP Analysis](https://www.cesim.com/hs-fs/hubfs/Breakeven-2.png?width=50&height=50&name=Breakeven-2.png)](https://www.cesim.com/india/microsimulations/cvp-analysis)  
**CVP Analysis**

[![Financial Analysis](https://www.cesim.com/hs-fs/hubfs/Financial%20Analysis-2.png?width=50&height=50&name=Financial%20Analysis-2.png)](https://www.cesim.com/india/microsimulations/financial-analysis)  
**Financial Analysis**

[![Capital Budgeting](https://www.cesim.com/hs-fs/hubfs/Capital%20Budgeting-2.png?width=50&height=50&name=Capital%20Budgeting-2.png)](https://www.cesim.com/india/microsimulations/capital-budgeting)  
**Capital Budgeting**

[![Investment Portfolio Management](https://www.cesim.com/hs-fs/hubfs/Portfolio%20management.png?width=50&height=50&name=Portfolio%20management.png)](https://www.cesim.com/india/microsimulations/investment-portfolio-management)  
**Investment Portfolio Management**

[![Mergers](https://www.cesim.com/hubfs/Mergers.svg)](https://www.cesim.com/india/microsimulations/mergers-acquisition)  
**Mergers & Acquisition**

[![Ordering](https://www.cesim.com/hs-fs/hubfs/Ordering%20%26%20Inventory-2.png?width=50&height=50&name=Ordering%20%26%20Inventory-2.png)](https://www.cesim.com/india/microsimulations/ordering-basics)  
**Ordering Basics**

[![Logistics](https://www.cesim.com/hs-fs/hubfs/Logistics-2.png?width=50&height=50&name=Logistics-2.png)](https://www.cesim.com/india/microsimulations/logistics)  
**Logistics**

[![Value Chain](https://www.cesim.com/hs-fs/hubfs/Value%20Chain-2.png?width=50&height=50&name=Value%20Chain-2.png)](https://www.cesim.com/india/microsimulations/value-chain)  
**Value Chain**

[![Pricing](https://www.cesim.com/hs-fs/hubfs/Pricing-2.png?width=50&height=50&name=Pricing-2.png)](https://www.cesim.com/india/microsimulations/pricing)  
**Pricing**

[![Promotions](https://www.cesim.com/hs-fs/hubfs/Promotions-2.png?width=50&height=50&name=Promotions-2.png)](https://www.cesim.com/india/microsimulations/promotions-segments)  
**Promotions & Segments**

[![Positioning](https://www.cesim.com/hs-fs/hubfs/Branding.png?width=50&height=50&name=Branding.png)](https://www.cesim.com/india/microsimulations/segmentation-targeting-positioning)  
**Segmentation, Targeting & Positioning**

[![Sales Management](https://www.cesim.com/hs-fs/hubfs/Sales%20Management-2.png?width=50&height=50&name=Sales%20Management-2.png)](https://www.cesim.com/india/microsimulations/sales-management-sales-target)  
**Sales Management / Sales & Targets**

[![Consumer behaviour](https://www.cesim.com/hubfs/Consumer%20behavior.svg)](https://www.cesim.com/india/microsimulations/product-consumer-behaviour)  
**Product & Consumer Behaviour**

[![Negotiation](https://www.cesim.com/hs-fs/hubfs/Negotiation.png?width=50&height=50&name=Negotiation.png)](https://www.cesim.com/india/microsimulations/customer-relationship-management)  
**Customer Relationship Management**

[![HR planning](https://www.cesim.com/hubfs/HR%20planning.svg)](https://www.cesim.com/india/microsimulations/hr-planning)  
**Human Resources Planning**

[![Change Management](https://www.cesim.com/hs-fs/hubfs/Change%20Management-2.png?width=50&height=50&name=Change%20Management-2.png)](https://www.cesim.com/india/microsimulations/change-management)  
**Change management**

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Near Corianthan Club, Pune,  
Maharashtra 411060

##### **Sales inquiries:**

Abdul Bazi: [(+91) 94090 86581](tel:+919409086581)  
Varun Patil: [(+91) 98509 77317](tel:+919850977317)

##### **Holistic simulations:**

[Cesim Global Challenge](https://www.cesim.com/india/simulations/cesim-global-challenge)[Cesim Marketing](https://www.cesim.com/india/simulations/cesim-marketing)[Cesim Connect](https://www.cesim.com/india/simulations/cesim-connect)[Cesim Retail](https://www.cesim.com/india/simulations/cesim-retail)[Cesim Firm](https://www.cesim.com/india/simulations/cesim-firm)<https://www.cesim.com/india/simulations/cesim-retail><https://www.cesim.com/india/simulations/cesim-connect><https://www.cesim.com/india/simulations/cesim-marketing><https://www.cesim.com/india/simulations/cesim-global-challenge>  
[Cesim Service](https://www.cesim.com/india/simulations/cesim-service)[Cesim Project](https://www.cesim.com/india/simulations/cesim-project)<https://www.cesim.com/india/simulations/cesim-service>[Cesim Analytics](https://www.cesim.com/india/simulations/cesim-analytics)<https://www.cesim.com/india/simulations/cesim-project>  
[Cesim Hospitality](https://www.cesim.com/india/simulations/cesim-hospitality)  
[Cesim Bank](https://www.cesim.com/india/simulations/cesim-bank)  
[Cesim Power](https://www.cesim.com/india/simulations/cesim-power)  
[Cesim Human Resources](https://www.cesim.com/india/simulations/cesim-human-resources)

##### **Microsimulations:**

[Local Business](https://www.cesim.com/india/microsimulations/local-business)[Design Thinking](https://www.cesim.com/india/microsimulations/design-thinking)[Innovation](https://www.cesim.com/india/microsimulations/innovation)  
[Ecommerce](https://www.cesim.com/india/microsimulations/ecommerce)  
[IT management](https://www.cesim.com/india/microsimulations/it-management)  
[Accounting](https://www.cesim.com/india/microsimulations/accounting)  
[CVP Analysis](https://www.cesim.com/india/microsimulations/cvp-analysis)[Financial Analysis](https://www.cesim.com/india/microsimulations/financial-analysis)<https://www.cesim.com/india/microsimulations/breakeven-point>  
[Capital Budgeting](https://www.cesim.com/india/microsimulations/capital-budgeting)[Investment Portfolio Management](https://www.cesim.com/india/microsimulations/investment-portfolio-management)[Mergers & Acquisition](https://www.cesim.com/india/microsimulations/mergers-acquisition)  
[Ordering Basics](https://www.cesim.com/india/microsimulations/ordering)[Logistics](https://www.cesim.com/india/microsimulations/logistics)[Value Chain](https://www.cesim.com/india/microsimulations/value-chain)  
[Pricing](https://www.cesim.com/india/microsimulations/pricing)  
[Promotions & Segments](https://www.cesim.com/india/microsimulations/promotions-segments)[Segmentation, Targeting & Positioning](https://www.cesim.com/india/microsimulations/segmentation-targeting-positioning)  
[Sales Management / Sales & Target](https://www.cesim.com/india/microsimulations/sales-management-sales-target)  
[Product & Consumer Behaviour](https://www.cesim.com/india/microsimulations/product-consumer-behaviour)[Customer Relationship Management](https://www.cesim.com/india/microsimulations/customer-relationship-management)  
[Human Resources Planning](https://www.cesim.com/india/microsimulations/hr-planning)  
[Change management](https://www.cesim.com/india/microsimulations/change-management)

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