Promotions & Segments

Focus:

Marketing, business management, advertising, campaign management and channel management.

Used in:

Graduation and post-graduation courses, Marketing, and business management courses provide practical insights for participants preparing for roles in advertising and channel management. Additionally, they are valuable in professional development and training for individuals involved in promotional decision-making.

Case scenario:

As a Promotion Strategist for an organic skincare brand that focuses on natural products, the participant is responsible for promoting two recently launched items. They are required to create a two-phase promotional strategy, considering information from a market research report about competitors with related products. The strategy should cover both offline and online channels, with a specific emphasis on Return on Advertising Spend (ROAS).

Participant tasks:

Strategically choose advertising channels, while considering the relationship factor, analyze data metrics, conduct A/B testing, and focus on ROAS to enhance promotional effectiveness while efficiently utilizing the given budget.

Key learning areas:

Thoroughly evaluating and testing campaigns to predict their effectiveness, understanding how various media channels interact, and recognizing the significance of consumer insights for positioning the product are fundamental aspects of the learning experience.

Key success factors:

Success in the simulation relies on participants' skillful execution of effective promotional strategies for their businesses. This includes positioning products for the target audience by utilizing data analysis, allocating funds efficiently, and understanding the significance of channel relationships and their impact on a business.

Expected outcome:

Participants develop enhanced promotional skills and possess a strategic understanding of diverse factors influencing promotional decisions. Prepare them to apply this knowledge in marketing and business management.

Adaptability:

The platform offers powerful user-level customization options where the educator can change the storyline, parameters, difficulty level, languages, and currency for different target groups and experience levels. The platform provides a tool where participants' feedback and assessments can be done by AI. In addition, the platform also has the capability of recording engagement, conducting quizzes, and a forum for doubt-solving.

Available languages:

English, Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Malayalam, Odia, Gujarati, Punjabi.

Focus:

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