Value Chain

Focus:

Product development, value addition, strategy, entrepreneurship, operations management.

Used in:

Undergraduate and postgraduate management programs, operations specialisation.

Case scenario:

The participant is appointed as the Senior Manager for a mobile handset company which has maintained its position as an innovator in the market. To leverage its position, the company has decided to launch two new models for the specific consumer segment with various attributes. The participant must interpret the market research data and graphs to forecast the demand, production plans, and plant types, and decide on the product features and channels available to deliver the product to the end consumer.

Participant tasks:

The participant oversees the value chain, making decisions regarding demand forecasting, production strategies, and channel selection for new mobile handset products. They navigate through uncertainties in demand factors, integrating them into production plans to optimize the value chain to maximize product portfolio profit while optimizing costs.

Key learning areas:

The emphasis is on cultivating a comprehensive understanding of value chain management. Participants learn to adjust to evolving demand through product feature sets, devise strategies for production and channel selection, and adeptly handle uncertainty in demand factors. The simulation offers valuable feedback, shedding light on the repercussions of decisions on profit, providing insights into the value chain, and illustrating the tangible consequences of strategic choices. Participants receive feedback to comprehend missed opportunities resulting from specific inputs that could enhance profitability.

Key success factors:

Success in the simulation is contingent on participants making informed decisions and demonstrating a profound comprehension of business processes. This involves crafting effective strategies tailored to the specific target segment, optimizing overall operations, creating value, and flourishing in dynamic markets.

Expected outcome:

Participants gain practical experience in value chain management, understanding the complexities of decision-making in demand forecasting, production planning, and channel selection. The simulation enhances their ability to navigate uncertainties and make strategic choices that positively impact business outcomes.

Adaptability:

The platform offers powerful user-level customization options where the educator can change the storyline, parameters, difficulty level, languages, and currency for different target groups and experience levels. The platform provides a tool where participants' feedback and assessments can be done by AI. In addition, the platform also has the capability of recording engagement, conducting quizzes, and a forum for doubt-solving.

Available languages:

English, Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Malayalam, Odia, Gujarati, Punjabi.

Focus:

Used in:

Case scenario:

Participant tasks:

Key learning areas:

Key success factors:

Expected outcome:

Adaptability:

Available languages:

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