---
title: Retail Marketing Simulation | Cesim Retail
description: Cesim Retail is a retail marketing business simulation game puts participants in charge of a retail company and decision making about procurement and inventory, store layout, advertising, loyalty programs.
image: https://www.cesim.com/hubfs/Video%20thumbnails/Cesim%20Retail%20thumbnail.jpg
---

**Sales inquiries:** [(+91) 94090 86581](tel:+919409086581) | [(+91) 98509 77317](tel:+919850977317)**| [Our team](https://www.cesim.com/india/about/our-team)**

[Sim](https://sim.cesim.com) [Micro-sim](https://www.cesim.in) [Request a demo](https://www.cesim.com/india/demo)

[![Cesim Business Simulations](https://www.cesim.com/hubfs/cesimlogoheader.svg)](https://www.cesim.com/india)

- About 
    - [What is a business simulation](https://www.cesim.com/india/what-is-a-business-simulation)
    - [Higher education success stories](https://www.cesim.com/india/about/higher-education-success-stories)
    - [Corporate success stories](https://www.cesim.com/india/about/corporate-success-stories)
    - [Our Team](https://www.cesim.com/india/about/our-team)
    - [Sustainability statement](https://www.cesim.com/india/about/sustainability-statement)
    - [Social media](https://www.cesim.com/india/about/social-media)
- Simulations 
    - [Overview](https://www.cesim.com/india/simulations/overview)
    - [Key features](https://www.cesim.com/india/simulations/key-features)
    - [▸ Strategy & International Business](https://www.cesim.com/india/simulations/cesim-global-challenge)
    - [▸ Product Marketing](https://www.cesim.com/india/simulations/cesim-marketing)
    - [▸ Service Marketing](https://www.cesim.com/india/simulations/cesim-connect)
    - [▸ Retail Marketing](https://www.cesim.com/india/simulations/cesim-retail)
    - [▸ General Management](https://www.cesim.com/india/simulations/cesim-firm)
    - [▸ Small Business Management](https://www.cesim.com/india/simulations/cesim-service)
    - [▸ Project Management](https://www.cesim.com/india/simulations/cesim-project)
    - [▸ Marketing Analytics](https://www.cesim.com/india/simulations/cesim-analytics)
    - [▸ Service Operations Management](https://www.cesim.com/india/simulations/cesim-hospitality)
    - [▸ Banking Management](https://www.cesim.com/india/simulations/cesim-bank)
    - [▸ Utility Management](https://www.cesim.com/india/simulations/cesim-power)
    - [▸ Strategic Human Resource Management](https://www.cesim.com/india/simulations/cesim-human-resources)
    - [▸ Automotive Dealership Management](https://www.cesim.com/india/simulations/cesim-dealership)
- Micro-Sims 
    - [Overview](https://www.cesim.com/india/microsimulations/overview)
    - [Key features](https://www.cesim.com/india/microsimulations/key-features)
    - [General Management Micro-Sims](https://www.cesim.com/india/microsimulations/general-management) 
          - [Local business](https://www.cesim.com/india/microsimulations/local-business)
          - [Design Thinking](https://www.cesim.com/india/microsimulations/design-thinking)
          - [Innovation](https://www.cesim.com/india/microsimulations/innovation)
          - [Ecommerce](https://www.cesim.com/india/microsimulations/ecommerce)
          - [IT Management](https://www.cesim.com/india/microsimulations/it-management)
    - [Financial Management Micro-Sims](https://www.cesim.com/india/microsimulations/financial-management) 
          - [Accounting](https://www.cesim.com/india/microsimulations/accounting)
          - [CVP Analysis](https://www.cesim.com/india/microsimulations/cvp-analysis)
          - [Financial Analysis](https://www.cesim.com/india/microsimulations/financial-analysis)
          - [Capital Budgeting](https://www.cesim.com/india/microsimulations/capital-budgeting)
          - [Investment Portfolio](https://www.cesim.com/india/microsimulations/investment-portfolio-management)
          - [Mergers & Acquisition](https://www.cesim.com/india/microsimulations/mergers-acquisition)
    - [Operations & Sustainability Micro-Sims](https://www.cesim.com/india/microsimulations/operations-sustainability) 
          - [Ordering Basics](https://www.cesim.com/india/microsimulations/ordering-basics)
          - [Logistics](https://www.cesim.com/india/microsimulations/logistics)
          - [Value Chain](https://www.cesim.com/india/microsimulations/value-chain)
    - [Marketing Management Micro-Sims](https://www.cesim.com/india/microsimulations/marketing) 
          - [Pricing](https://www.cesim.com/india/microsimulations/pricing)
          - [Promotions & Segments](https://www.cesim.com/india/microsimulations/promotions-segments)
          - [Segmentation, Targeting & Positioning](https://www.cesim.com/india/microsimulations/segmentation-targeting-positioning)
          - [Sales Management/Sales & Target](https://www.cesim.com/india/microsimulations/sales-management-sales-target)
          - [Product & Consumer Behaviour](https://www.cesim.com/india/microsimulations/product-consumer-behaviour)
          - [Customer Relationship Management](https://www.cesim.com/india/microsimulations/customer-relationship-management)
    - [Human Resources Micro-Sims](https://www.cesim.com/india/microsimulations/hr-resources) 
          - [HR Planning](https://www.cesim.com/india/microsimulations/hr-planning)
          - [Change Management](https://www.cesim.com/india/microsimulations/change-management)
- Conversational Sims 
    - [Overview](https://www.cesim.com/india/conversational-simulations)
    - [Interview Training](https://www.cesim.com/india/conversational-simulations/interview-training)
    - [Negotiation](https://www.cesim.com/india/conversational-simulations/negotiation)
    - [Strategy Consulting Case](https://www.cesim.com/india/conversational-simulations/strategy-consulting-case)
    - [Business Communication](https://www.cesim.com/india/conversational-simulations/business-communication)
    - [Sales Pitch Training](https://www.cesim.com/india/conversational-simulations/sales-pitch-training)
    - [Language Lab](https://www.cesim.com/india/conversational-simulations/language-lab)
    - [Customized Use Cases](https://www.cesim.com/india/conversational-simulations/customized-use-cases)
- Audience 
    - [Higher education](https://www.cesim.com/india/audience/higher-education)
    - [Corporate](https://www.cesim.com/india/audience/corporate)
- Resources 
    - [Use in colleges](https://www.cesim.com/india/resources/implementation-in-colleges)
    - [Expert Interviews](https://www.cesim.com/india/resources/expert-interviews)
    - [Videos](https://www.cesim.com/india/resources/videos)
    - [Webinars](https://www.cesim.com/india/resources/webinars)
    - [Events](https://www.cesim.com/india/resources/events)
    - [Documents](https://www.cesim.com/india/resources/documents)
    - [The Business Simulation Blog](https://www.cesim.com/blog)

🌐 India International

Cesim Retail  
Retail Marketing Simulation

Cesim Retail is a highly versatile simulation that can be used for different target groups in the retail environment. The simulation puts participants in charge of a store or a franchise with multiple stores in a seasonal environment.

[Access a demo version](https://www.cesim.com/india/demo)

Cases:

![Convenience](https://www.cesim.com/hubfs/Convenience.svg)

Convenience store

![Fashion](https://www.cesim.com/hubfs/Fashion.svg)

Fashion retail

<iframe style="float: none; margin-left: auto; margin-right: auto; display: block; margin: 0px auto;" xml="lang" src="https://player.vimeo.com/video/161456122?title=0&amp;byline=0&amp;portrait=0&amp;color=8dc7dc" width="640" height="360" frameborder="0" allowfullscreen></iframe>

Subtitles available (CC)

![Demo CTA Retail](https://www.cesim.com/hubfs/Demo%20CTA%20Retail.svg)

#### **Live demo**

Get an unlimited trial account and a walkthrough  
of our business simulation games.

[Learn more](https://www.cesim.com/india/demo)

 

##### **Focus:**

Retail industry, store management, retail marketing, consumer behavior.

##### **Used in:**

Various marketing courses, retail management courses, franchise operations courses.

##### **Case scenario:**

The default case is based on running a single convenience store or a multi-store franchise in different demographic areas. Each simulation round corresponds to one quarter of a year and seasonality is an important decision-making factor.

##### **Participant tasks:**

In competition with other teams, participants manage procurement and inventory, pricing, advertising, and promotion campaigns across different product categories. In addition, the simulation includes modules for operational and strategic decisions such as store layout, operating hours, staffing, loyalty programs, store remodeling, new store locations, and cash flow management.

##### **Key learning areas:**

During the rounds participants experience how consumer preferences and competitor actions influence pricing and profitability, interlinks between procurement, inventory levels, and cash flow management, utilization of permanent and temporary staff in seasonal variations, store layout and store remodeling impact to sales, and capital appraisal for new store locations.

##### **Key success factors:**

The essence of the Cesim Retail simulation is to mirror the operations of a typical retail store or franchise, tie together multiple business concepts and allow for a successful execution of alternative strategies. The simulation is designed to reward those who can best identify underlying trends, analyze competition, and successfully formulate a winning strategy. Success of the teams is presented with multiple industry-specific indicators, customer reports, operational reports, and financial reports.

##### **Expected outcome:**

Participants develop capabilities in formulating, implementing, and adapting business strategies and decisions in a competitive environment. In addition, they will enhance their fact-based decision-making skills and improve their financial knowledge through linking operational decisions to cash flows and bottom line performance. The simulation exercise also gives practical experiences in team-work and problem solving, and excites competitive spirits in a dynamically evolving marketplace.

##### **Adaptability:**

The simulation offers powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels. In addition, the system permits the instructors to create and modify their own cases with personalized market outlooks and storyline.

##### **Available languages:**

English, French, Simplified Chinese, Finnish.

##### **Customers:**

DPAM, Australian Association of Convenience Stores, Association of Convenience Stores (UK), Helsinki Business College.

### **Our holistic simulations portfolio**

**![Title underline](https://www.cesim.com/hubfs/Title%20underline.svg)**

[![Global Challenge](https://www.cesim.com/hs-fs/hubfs/Global%20Challenge.png?width=137&height=35&name=Global%20Challenge.png)](https://www.cesim.com/india/simulations/cesim-global-challenge)  
**Business Strategy for Capstone**

[![Cesim Marketing](https://www.cesim.com/hubfs/images/logo_cesim_marketing.svg)](https://www.cesim.com/india/simulations/cesim-marketing)  
**Product marketing**

[![Cesim Connect](https://www.cesim.com/hubfs/images/logo_cesim_connect.svg)](https://www.cesim.com/india/simulations/cesim-connect)  
**Service marketing**

[![Cesim Retail](https://www.cesim.com/hubfs/images/logo_cesim_retail.svg)](https://www.cesim.com/india/simulations/cesim-retail)  
**Retail marketing**

[![Cesim Firm](https://www.cesim.com/hubfs/images/logo_cesim_firm.svg)](https://www.cesim.com/india/simulations/cesim-firm)  
**General management**

[![Cesim Service](https://www.cesim.com/hubfs/images/logo_cesim_service.svg)](https://www.cesim.com/india/simulations/cesim-service)  
**Small business management**

[![Cesim Project](https://www.cesim.com/hubfs/images/logo_cesim_project.svg)](https://www.cesim.com/india/simulations/cesim-project)  
**Project management**

[![Cesim Analyics](https://www.cesim.com/hs-fs/hubfs/Cesim%20Analyics%20logo.png?width=137&height=30&name=Cesim%20Analyics%20logo.png)](https://www.cesim.com/india/simulations/cesim-analytics)  
**Marketing analytics**

[![Cesim Hospitality](https://www.cesim.com/hubfs/images/logo_cesim_hospitality.svg)](https://www.cesim.com/india/simulations/cesim-hospitality)  
**Service operations management**

[![logo\_cesim\_bank](https://www.cesim.com/hubfs/images/logo_cesim_bank.svg)](https://www.cesim.com/india/simulations/cesim-bank)  
**Banking management**

[![Cesim Power](https://www.cesim.com/hubfs/images/logo_cesim_power.svg)](https://www.cesim.com/india/simulations/cesim-power)  
**Utility management**

[![Cesim Human Resources](https://www.cesim.com/hs-fs/hubfs/Cesim%20HR.png?width=216&height=30&name=Cesim%20HR.png)](https://www.cesim.com/india/simulations/cesim-human-resources)  
**Strategic Human Resource Management**

[![Cesim Dealership](https://www.cesim.com/hs-fs/hubfs/Dealership1.png?width=147&height=30&name=Dealership1.png)](https://www.cesim.com/india/simulations/cesim-dealership)  
**Automotive Dealership & Business Management**

### **Our microsimulations portfolio**

**![Title underline](https://www.cesim.com/hubfs/Title%20underline.svg)**

[![Business basics](https://www.cesim.com/hs-fs/hubfs/Business%20basics.png?width=50&height=50&name=Business%20basics.png)](https://www.cesim.com/india/microsimulations/local-business)  
**Local Business**

[![Design thinking](https://www.cesim.com/hubfs/Design%20thinking.svg)](https://www.cesim.com/india/microsimulations/design-thinking)  
**Design Thinking**

[![Innovation](https://www.cesim.com/hubfs/Innovation.svg)](https://www.cesim.com/india/microsimulations/innovation)  
**Innovation**

[![Ecommerce](https://www.cesim.com/hubfs/Ecommerce.svg)](https://www.cesim.com/india/microsimulations/ecommerce)  
**Ecommerce**

[![IT management](https://www.cesim.com/hubfs/IT%20management.svg)](https://www.cesim.com/india/microsimulations/it-management)  
**IT Management**

[![Accounting](https://www.cesim.com/hs-fs/hubfs/Accounting-2.png?width=50&height=50&name=Accounting-2.png)](https://www.cesim.com/india/microsimulations/accounting)  
**Accounting**

[![CVP Analysis](https://www.cesim.com/hs-fs/hubfs/Breakeven-2.png?width=50&height=50&name=Breakeven-2.png)](https://www.cesim.com/india/microsimulations/cvp-analysis)  
**CVP Analysis**

[![Financial Analysis](https://www.cesim.com/hs-fs/hubfs/Financial%20Analysis-2.png?width=50&height=50&name=Financial%20Analysis-2.png)](https://www.cesim.com/india/microsimulations/financial-analysis)  
**Financial Analysis**

[![Capital Budgeting](https://www.cesim.com/hs-fs/hubfs/Capital%20Budgeting-2.png?width=50&height=50&name=Capital%20Budgeting-2.png)](https://www.cesim.com/india/microsimulations/capital-budgeting)  
**Capital Budgeting**

[![Investment Portfolio Management](https://www.cesim.com/hs-fs/hubfs/Portfolio%20management.png?width=50&height=50&name=Portfolio%20management.png)](https://www.cesim.com/india/microsimulations/investment-portfolio-management)  
**Investment Portfolio Management**

[![Mergers](https://www.cesim.com/hubfs/Mergers.svg)](https://www.cesim.com/india/microsimulations/mergers-acquisition)  
**Mergers & Acquisition**

[![Ordering](https://www.cesim.com/hs-fs/hubfs/Ordering%20%26%20Inventory-2.png?width=50&height=50&name=Ordering%20%26%20Inventory-2.png)](https://www.cesim.com/india/microsimulations/ordering-basics)  
**Ordering Basics**

[![Logistics](https://www.cesim.com/hs-fs/hubfs/Logistics-2.png?width=50&height=50&name=Logistics-2.png)](https://www.cesim.com/india/microsimulations/logistics)  
**Logistics**

[![Value Chain](https://www.cesim.com/hs-fs/hubfs/Value%20Chain-2.png?width=50&height=50&name=Value%20Chain-2.png)](https://www.cesim.com/india/microsimulations/value-chain)  
**Value Chain**

[![Pricing](https://www.cesim.com/hs-fs/hubfs/Pricing-2.png?width=50&height=50&name=Pricing-2.png)](https://www.cesim.com/india/microsimulations/pricing)  
**Pricing**

[![Promotions](https://www.cesim.com/hs-fs/hubfs/Promotions-2.png?width=50&height=50&name=Promotions-2.png)](https://www.cesim.com/india/microsimulations/promotions-segments)  
**Promotions & Segments**

[![Positioning](https://www.cesim.com/hs-fs/hubfs/Branding.png?width=50&height=50&name=Branding.png)](https://www.cesim.com/india/microsimulations/segmentation-targeting-positioning)  
**Segmentation, Targeting & Positioning**

[![Sales Management](https://www.cesim.com/hs-fs/hubfs/Sales%20Management-2.png?width=50&height=50&name=Sales%20Management-2.png)](https://www.cesim.com/india/microsimulations/sales-management-sales-target)  
**Sales Management / Sales & Targets**

[![Consumer behaviour](https://www.cesim.com/hubfs/Consumer%20behavior.svg)](https://www.cesim.com/india/microsimulations/product-consumer-behaviour)  
**Product & Consumer Behaviour**

[![Negotiation](https://www.cesim.com/hs-fs/hubfs/Negotiation.png?width=50&height=50&name=Negotiation.png)](https://www.cesim.com/india/microsimulations/customer-relationship-management)  
**Customer Relationship Management**

[![HR planning](https://www.cesim.com/hubfs/HR%20planning.svg)](https://www.cesim.com/india/microsimulations/hr-planning)  
**Human Resources Planning**

[![Change Management](https://www.cesim.com/hs-fs/hubfs/Change%20Management-2.png?width=50&height=50&name=Change%20Management-2.png)](https://www.cesim.com/india/microsimulations/change-management)  
**Change management**

##### **Contact us:**

**Pune Office**  
Dunnock, Nyati Enclave,  
Near Corianthan Club, Pune,  
Maharashtra 411060

##### **Sales inquiries:**

Abdul Bazi: [(+91) 94090 86581](tel:+919409086581)  
Varun Patil: [(+91) 98509 77317](tel:+919850977317)

##### **Holistic simulations:**

[Cesim Global Challenge](https://www.cesim.com/india/simulations/cesim-global-challenge)[Cesim Marketing](https://www.cesim.com/india/simulations/cesim-marketing)[Cesim Connect](https://www.cesim.com/india/simulations/cesim-connect)[Cesim Retail](https://www.cesim.com/india/simulations/cesim-retail)[Cesim Firm](https://www.cesim.com/india/simulations/cesim-firm)<https://www.cesim.com/india/simulations/cesim-retail><https://www.cesim.com/india/simulations/cesim-connect><https://www.cesim.com/india/simulations/cesim-marketing><https://www.cesim.com/india/simulations/cesim-global-challenge>  
[Cesim Service](https://www.cesim.com/india/simulations/cesim-service)[Cesim Project](https://www.cesim.com/india/simulations/cesim-project)<https://www.cesim.com/india/simulations/cesim-service>[Cesim Analytics](https://www.cesim.com/india/simulations/cesim-analytics)<https://www.cesim.com/india/simulations/cesim-project>  
[Cesim Hospitality](https://www.cesim.com/india/simulations/cesim-hospitality)  
[Cesim Bank](https://www.cesim.com/india/simulations/cesim-bank)  
[Cesim Power](https://www.cesim.com/india/simulations/cesim-power)  
[Cesim Human Resources](https://www.cesim.com/india/simulations/cesim-human-resources)

##### **Microsimulations:**

[Local Business](https://www.cesim.com/india/microsimulations/local-business)[Design Thinking](https://www.cesim.com/india/microsimulations/design-thinking)[Innovation](https://www.cesim.com/india/microsimulations/innovation)  
[Ecommerce](https://www.cesim.com/india/microsimulations/ecommerce)  
[IT management](https://www.cesim.com/india/microsimulations/it-management)  
[Accounting](https://www.cesim.com/india/microsimulations/accounting)  
[CVP Analysis](https://www.cesim.com/india/microsimulations/cvp-analysis)[Financial Analysis](https://www.cesim.com/india/microsimulations/financial-analysis)<https://www.cesim.com/india/microsimulations/breakeven-point>  
[Capital Budgeting](https://www.cesim.com/india/microsimulations/capital-budgeting)[Investment Portfolio Management](https://www.cesim.com/india/microsimulations/investment-portfolio-management)[Mergers & Acquisition](https://www.cesim.com/india/microsimulations/mergers-acquisition)  
[Ordering Basics](https://www.cesim.com/india/microsimulations/ordering)[Logistics](https://www.cesim.com/india/microsimulations/logistics)[Value Chain](https://www.cesim.com/india/microsimulations/value-chain)  
[Pricing](https://www.cesim.com/india/microsimulations/pricing)  
[Promotions & Segments](https://www.cesim.com/india/microsimulations/promotions-segments)[Segmentation, Targeting & Positioning](https://www.cesim.com/india/microsimulations/segmentation-targeting-positioning)  
[Sales Management / Sales & Target](https://www.cesim.com/india/microsimulations/sales-management-sales-target)  
[Product & Consumer Behaviour](https://www.cesim.com/india/microsimulations/product-consumer-behaviour)[Customer Relationship Management](https://www.cesim.com/india/microsimulations/customer-relationship-management)  
[Human Resources Planning](https://www.cesim.com/india/microsimulations/hr-planning)  
[Change management](https://www.cesim.com/india/microsimulations/change-management)

**Partner of**

![AMBA logo black](https://www.cesim.com/hs-fs/hubfs/AMBA%20logo%20black.png?width=135&height=45&name=AMBA%20logo%20black.png)

![BGA logo black](https://www.cesim.com/hs-fs/hubfs/BGA%20logo%20black.png?width=105&height=45&name=BGA%20logo%20black.png)

 

![AACSB member logo](https://www.cesim.com/hubfs/AACSB%20member%20logo.svg)

![Education Finland logo](https://www.cesim.com/hs-fs/hubfs/Education%20Finland%20logo.png?width=98&height=100&name=Education%20Finland%20logo.png)

Cesim provides a broad portfolio of easy-to-use business simulations for educational institutions and corporations. As a leading education technology company we offer customizable, flexible, web-based simulations, compatible with all devices and operating systems. Come discover why over 1000 higher education institutions worldwide are currently using our simulations.

[![Cesim Business Simulations](https://www.cesim.com/hs-fs/hubfs/cesimlogo.png?width=154&name=cesimlogo.png)](https://www.cesim.com/india)

Cesim® and Cesim Global Challenge® are registered trademarks of Cesim Oy in the United States and/or other countries.

[Terms and Conditions](https://www.cesim.com/terms-and-conditions) | [Privacy Policy](https://www.cesim.com/privacy-policy)  
©  Cesim Oy | All rights reserved

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