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Cesim Connect

Service Marketing Simulation

Cesim Connect is a telecom simulation game where teams manage mobile, broadband and entertainment services for residential customers and communications and IT services for corporate customers. It also includes decisions regarding network infrastructure development and finance.

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Focus:

Telecom industry, business skills for telecom, strategic management, finance.

Used in:

In-house programs, integrative courses for telecommunications related programs in business and engineering schools, and executive programs.

Features:

Teams manage a telecom operator that provides telecom and entertainment services for residential customers and telecom and IT services for corporate customers. The telecom company is currently placed in a situation where the expansion of the 4G network is a key decision. In addition, teams need to carry forward the company's recent entry to the entertainment services.

Participant tasks:

Pricing, promotion, channel management, entertainment service strategy, human resources, network infrastructure development, and finance are among the decision areas that participants must consider. In addition, teams will make decisions about various different events that influence the success of their companies for the whole duration of the telecom simulation.

Key learning areas:

Cesim Connect the telecom business simulation game helps participants to comprehend relationships between different telecom operator functions and develops their telecom-related business acumen. The telecom simulator improves participants' decision-making skills familiarizing them with the whole decision-making environment for a telecommunications operator, including mobile, fixed broadband, entertainment, IT services, channel management, network infrastructure development, and finance.

During the rounds, participants must plan how they prepare for shifting consumer preferences and new network technologies. They experience how variations in competitive intensity influences their profitability, and how they should nurture shareholder returns even with zero or negative growth

Key success factors:

Teams' success is measured by their abilities to generate shareholder returns. Returns are dependent on how teams are able to run the operations, how well they manage to maneuver the company through changes in the external environment and competitive forces, and how successful they are in their decisions regarding capital structure and profit redistribution.

Expected outcome:

Participants develop capabilities in formulating, implementing, and adapting business strategies in a dynamic competitive environment. In addition, they will enhance their fact-based decision-making skills and improve their financial knowledge through linking operational decisions to cash flows and bottom line performance. The telecom simulation platform also gives practical experiences in team-work and problem solving and excites competitive spirits in a dynamically evolving marketplace.

Available languages:

English, Finnish, French, Italian, Russian.

Customers:

Vodafone Italy, Elisa Corporation, Mobile TeleSystems (MTS), Telekom Austria, Metropolia University of Applied Science, ESI ROI, Telecom Sud Paris, Telecom Ecole de Management.

Our holistic simulations portfolio

Cesim Global Challenge
Business Strategy for Capstone

Cesim Marketing
Product marketing

Cesim Connect
Service marketing

Cesim Retail
Retail marketing

Cesim Firm
General management

Cesim Service
Small business management

Cesim Project
Project management

Cesim Analytics
Marketing analytics

Cesim Hospitality
Service operations management

Cesim Bank
Banking management

Cesim Power
Utility management

Cesim HR Management
Strategic Human Resource Management

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Automotive Dealership & Business Management

Cesim Invest
Strategic Investment Management

Cesim Stocks
Portfolio Management

Our microsimulations portfolio

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Local Business

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Design Thinking

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Innovation

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Ecommerce

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IT Management

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Accounting

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CVP Analysis

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Financial Analysis

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Capital Budgeting

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Investment Portfolio Management

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Mergers & Acquisition

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Ordering Basics

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Logistics

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Value Chain

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Pricing

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Promotions & Segments

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Segmentation, Targeting & Positioning

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Sales Management / Sales & Targets

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Product & Consumer Behaviour

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Customer Relationship Management

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Human Resources Planning

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Change management