<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2239086119941238&amp;ev=PageView&amp;noscript=1">

Cesim Connect
Service Marketing Simulation

Cesim Connect is a telecom simulation game where teams manage mobile, broadband and entertainment services for residential customers and communications and IT services for corporate customers. It also includes decisions regarding network infrastructure development and finance.

Access a demo version

Subtitles available (CC)

Demo CTA Connect

Live demo

Get an unlimited trial account and a walkthrough
of our business simulation games.

Learn more

 

Focus:

Telecom industry, business skills for telecom, strategic management, finance.

Used in:

In-house programs, integrative courses for telecommunications related programs in business and engineering schools, and executive programs.

Features:

Teams manage a telecom operator that provides telecom and entertainment services for residential customers and telecom and IT services for corporate customers. The telecom company is currently placed in a situation where the expansion of the 4G network is a key decision. In addition, teams need to carry forward the company's recent entry to the entertainment services.

Participant tasks:

Pricing, promotion, channel management, entertainment service strategy, human resources, network infrastructure development, and finance are among the decision areas that participants must consider. In addition, teams will make decisions about various different events that influence the success of their companies for the whole duration of the telecom simulation.

Key learning areas:

Cesim Connect the telecom business simulation game helps participants to comprehend relationships between different telecom operator functions and develops their telecom-related business acumen. The telecom simulator improves participants' decision-making skills familiarizing them with the whole decision-making environment for a telecommunications operator, including mobile, fixed broadband, entertainment, IT services, channel management, network infrastructure development, and finance.

During the rounds, participants must plan how they prepare for shifting consumer preferences and new network technologies. They experience how variations in competitive intensity influences their profitability, and how they should nurture shareholder returns even with zero or negative growth

Key success factors:

Teams' success is measured by their abilities to generate shareholder returns. Returns are dependent on how teams are able to run the operations, how well they manage to maneuver the company through changes in the external environment and competitive forces, and how successful they are in their decisions regarding capital structure and profit redistribution.

Expected outcome:

Participants develop capabilities in formulating, implementing, and adapting business strategies in a dynamic competitive environment. In addition, they will enhance their fact-based decision-making skills and improve their financial knowledge through linking operational decisions to cash flows and bottom line performance. The telecom simulation platform also gives practical experiences in team-work and problem solving and excites competitive spirits in a dynamically evolving marketplace.

Available languages:

English, Finnish, French, Italian, Russian.

Customers:

Vodafone Italy, Elisa Corporation, Mobile TeleSystems (MTS), Telekom Austria, Metropolia University of Applied Science, ESI ROI, Telecom Sud Paris, Telecom Ecole de Management.

Our holistic simulations portfolio

Title underline

Global Challenge
Business Strategy for Capstone

Cesim Marketing
Product marketing

Cesim Connect
Service marketing

Cesim Retail
Retail marketing

Cesim Firm
General management

Cesim Service
Small business management

Cesim Project
Project management

Cesim Analyics
Marketing analytics

Cesim Hospitality
Service operations management

logo_cesim_bank
Banking management

Cesim Power
Utility management

Cesim Human Resources
Strategic Human Resource Management

Cesim Dealership
Automotive Dealership & Business Management

Our microsimulations portfolio

Title underline

Business basics
Local Business

Design thinking
Design Thinking

Innovation
Innovation

Ecommerce
Ecommerce

IT management
IT Management

Accounting
Accounting

CVP Analysis
CVP Analysis

Financial Analysis
Financial Analysis

Capital Budgeting
Capital Budgeting

Investment Portfolio Management
Investment Portfolio Management

Mergers
Mergers & Acquisition

Ordering
Ordering Basics

Logistics
Logistics

Value Chain
Value Chain

Pricing
Pricing

Promotions
Promotions & Segments

Positioning
Segmentation, Targeting & Positioning

Sales Management
Sales Management / Sales & Targets

Consumer behaviour
Product & Consumer Behaviour

Negotiation
Customer Relationship Management

HR planning
Human Resources Planning

Change Management
Change management