PricingIn Cesim Pricing the participant assumes the role of a pricing strategist for an airline, addressing the challenge of optimizing per-seat pricing and considering a new competitor in the industry.
Promotions & SegmentsIn Cesim Promotion & Segments the participant assumes the role of a promotion strategist for an organic skincare brand that focuses on natural products, responsible for promoting two recently launched items.
Segmentation, Targeting & PositioningIn Cesim Value Chain the participant is appointed as the Senior Manager for a mobile handset company which has maintained its position as an innovator in the market.
Sales Management / Sales & TargetIn Cesim Sales Management / Sales & Target the participant takes on the position of a sales Consultant for a medium-sized FMCG business, tasked with managing sales across four consumer segments and improving the efficiency of the sales team.
Product & Consumer BehaviourIn Cesim Product & Consumer Behaviour participants assume the role of consultants for a game development company transitioning from console to mobile gaming.
Customer Relationship ManagementCesim Customer Relationship Management builds skills in client retention, sales strategy, and data-driven engagement to enhance customer satisfaction and business growth.
Business Strategy for Capstone
Product marketing
Service marketing
Retail marketing
General management
Small business management
Project management
Marketing analytics
Service operations management
Banking management
Utility management
Strategic Human Resource Management
Automotive Dealership & Business Management
Local Business
Design Thinking
Innovation
Ecommerce
IT Management
Accounting
CVP Analysis
Financial Analysis
Capital Budgeting
Investment Portfolio Management
Mergers & Acquisition
Ordering Basics
Logistics
Value Chain
Pricing
Promotions & Segments
Segmentation, Targeting & Positioning
Sales Management / Sales & Targets
Product & Consumer Behaviour
Customer Relationship Management
Human Resources Planning
Change management
