---
title: Marketing Analytics Business Simulation | Cesim Marketing
description: Cesim Analytics enables participants to develop analytical approach for strategic business decision making.
---

**Sales inquiries:** [(+91) 94090 86581](tel:+919409086581) | [(+91) 98509 77317](tel:+919850977317)**| [Our team](https://www.cesim.com/india/about/our-team)**

[Sim](https://sim.cesim.com) [Micro-sim](https://www.cesim.in) [Request a demo](https://www.cesim.com/india/demo)

[![Cesim Business Simulations](https://www.cesim.com/hubfs/cesimlogoheader.svg)](https://www.cesim.com/india)

- About 
    - [What is a business simulation](https://www.cesim.com/india/what-is-a-business-simulation)
    - [Higher education success stories](https://www.cesim.com/india/about/higher-education-success-stories)
    - [Corporate success stories](https://www.cesim.com/india/about/corporate-success-stories)
    - [Our Team](https://www.cesim.com/india/about/our-team)
    - [Sustainability statement](https://www.cesim.com/india/about/sustainability-statement)
    - [Social media](https://www.cesim.com/india/about/social-media)
- Simulations 
    - [Overview](https://www.cesim.com/india/simulations/overview)
    - [Key features](https://www.cesim.com/india/simulations/key-features)
    - [▸ Strategy & International Business](https://www.cesim.com/india/simulations/cesim-global-challenge)
    - [▸ Product Marketing](https://www.cesim.com/india/simulations/cesim-marketing)
    - [▸ Service Marketing](https://www.cesim.com/india/simulations/cesim-connect)
    - [▸ Retail Marketing](https://www.cesim.com/india/simulations/cesim-retail)
    - [▸ General Management](https://www.cesim.com/india/simulations/cesim-firm)
    - [▸ Small Business Management](https://www.cesim.com/india/simulations/cesim-service)
    - [▸ Project Management](https://www.cesim.com/india/simulations/cesim-project)
    - [▸ Marketing Analytics](https://www.cesim.com/india/simulations/cesim-analytics)
    - [▸ Service Operations Management](https://www.cesim.com/india/simulations/cesim-hospitality)
    - [▸ Banking Management](https://www.cesim.com/india/simulations/cesim-bank)
    - [▸ Utility Management](https://www.cesim.com/india/simulations/cesim-power)
    - [▸ Strategic Human Resource Management](https://www.cesim.com/india/simulations/cesim-human-resources)
    - [▸ Automotive Dealership Management](https://www.cesim.com/india/simulations/cesim-dealership)
- Micro-Sims 
    - [Overview](https://www.cesim.com/india/microsimulations/overview)
    - [Key features](https://www.cesim.com/india/microsimulations/key-features)
    - [General Management Micro-Sims](https://www.cesim.com/india/microsimulations/general-management) 
          - [Local business](https://www.cesim.com/india/microsimulations/local-business)
          - [Design Thinking](https://www.cesim.com/india/microsimulations/design-thinking)
          - [Innovation](https://www.cesim.com/india/microsimulations/innovation)
          - [Ecommerce](https://www.cesim.com/india/microsimulations/ecommerce)
          - [IT Management](https://www.cesim.com/india/microsimulations/it-management)
    - [Financial Management Micro-Sims](https://www.cesim.com/india/microsimulations/financial-management) 
          - [Accounting](https://www.cesim.com/india/microsimulations/accounting)
          - [CVP Analysis](https://www.cesim.com/india/microsimulations/cvp-analysis)
          - [Financial Analysis](https://www.cesim.com/india/microsimulations/financial-analysis)
          - [Capital Budgeting](https://www.cesim.com/india/microsimulations/capital-budgeting)
          - [Investment Portfolio](https://www.cesim.com/india/microsimulations/investment-portfolio-management)
          - [Mergers & Acquisition](https://www.cesim.com/india/microsimulations/mergers-acquisition)
    - [Operations & Sustainability Micro-Sims](https://www.cesim.com/india/microsimulations/operations-sustainability) 
          - [Ordering Basics](https://www.cesim.com/india/microsimulations/ordering-basics)
          - [Logistics](https://www.cesim.com/india/microsimulations/logistics)
          - [Value Chain](https://www.cesim.com/india/microsimulations/value-chain)
    - [Marketing Management Micro-Sims](https://www.cesim.com/india/microsimulations/marketing) 
          - [Pricing](https://www.cesim.com/india/microsimulations/pricing)
          - [Promotions & Segments](https://www.cesim.com/india/microsimulations/promotions-segments)
          - [Segmentation, Targeting & Positioning](https://www.cesim.com/india/microsimulations/segmentation-targeting-positioning)
          - [Sales Management/Sales & Target](https://www.cesim.com/india/microsimulations/sales-management-sales-target)
          - [Product & Consumer Behaviour](https://www.cesim.com/india/microsimulations/product-consumer-behaviour)
          - [Customer Relationship Management](https://www.cesim.com/india/microsimulations/customer-relationship-management)
    - [Human Resources Micro-Sims](https://www.cesim.com/india/microsimulations/hr-resources) 
          - [HR Planning](https://www.cesim.com/india/microsimulations/hr-planning)
          - [Change Management](https://www.cesim.com/india/microsimulations/change-management)
- Conversational Sims 
    - [Overview](https://www.cesim.com/india/conversational-simulations)
    - [Interview Training](https://www.cesim.com/india/conversational-simulations/interview-training)
    - [Negotiation](https://www.cesim.com/india/conversational-simulations/negotiation)
    - [Strategy Consulting Case](https://www.cesim.com/india/conversational-simulations/strategy-consulting-case)
    - [Business Communication](https://www.cesim.com/india/conversational-simulations/business-communication)
    - [Sales Pitch Training](https://www.cesim.com/india/conversational-simulations/sales-pitch-training)
    - [Language Lab](https://www.cesim.com/india/conversational-simulations/language-lab)
    - [Customized Use Cases](https://www.cesim.com/india/conversational-simulations/customized-use-cases)
- Audience 
    - [Higher education](https://www.cesim.com/india/audience/higher-education)
    - [Corporate](https://www.cesim.com/india/audience/corporate)
- Resources 
    - [Use in colleges](https://www.cesim.com/india/resources/implementation-in-colleges)
    - [Expert Interviews](https://www.cesim.com/india/resources/expert-interviews)
    - [Videos](https://www.cesim.com/india/resources/videos)
    - [Webinars](https://www.cesim.com/india/resources/webinars)
    - [Events](https://www.cesim.com/india/resources/events)
    - [Documents](https://www.cesim.com/india/resources/documents)
    - [The Business Simulation Blog](https://www.cesim.com/blog)

🌐 India International

Cesim Analytics  
Marketing Analytics Simulation

Cesim Marketing enables participants to develop analytical approach for strategic business decision making.

Data Science and Analytics are used inherently by most of the companies to make business strategy decisions. 70% of the companies worldwide are tracking data efficiently and making operational decisions based on it to optimize risks and cost. The simulation Cesim – Data Science & Analytics enables participants to use analytical tools and techniques to obtain insights from the data for day-to-day business decision making.

The participants will learn the application of data analytics on:

- Product
- Marketing & Sales
- Customer research & insights
- Optimization of costs & risk
- Impact on Financial Statements

[Access a demo version](https://www.cesim.com/india/demo)

![Cesim Analytics screenshot](https://www.cesim.com/hs-fs/hubfs/Cesim%20Analytics%20screenshot.png?width=422&height=237&name=Cesim%20Analytics%20screenshot.png)

![Demo CTA general](https://www.cesim.com/hubfs/Demo%20CTA%20general.svg)

#### **Live demo**

Get an unlimited trial account and a walkthrough  
of our business simulation games.

[Learn more](https://www.cesim.com/india/demo)

 

##### **Case description:**

The Data Science & Analytics game consists of multiple customer segments in two market areas and a maximum of six different products with varying features that can be offered to the markets simultaneously. In order to encourage unique strategy creation and execution, participants start their companies fresh without any operations history.

Participants are provided with a market data set that allows them to use different analytical tools and techniques to get insights and interpret different scenarios as well as analyse the outcomes of their decisions and projections. In addition, the simulation generates a range of reports that will help the teams to analyse and benchmark their own performance against their competitors.

##### **Participant tasks:**

A significant part of the decision-making challenge is to use the right analytical techniques to obtain insights and interpret data to make decisions regarding actively managing the product portfolio, pricing, promotion, and channel selection based on the segments’ preferences. In addition, teams manage the after-sales and research and development decisions.

##### **Key learning areas:**

The Data Science & Analytics simulation covers analytical decision making on topics including product life cycle management, product mix management, market segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research and development, revenue and margin management and overall profitability.

##### **Key techniques:**

The analytical techniques which can be applied while using the simulation includes Classification techniques - cluster analysis/k-means/x-means/K-NN, Factor analysis – Principal Component Analysis, Regression – Linear & Discriminant, Time Series Analysis, Conjoint Analysis, Marketing Mix Modelling, Optimisation & Goal Seek.

##### **Key tools:**

SPSS, RapidMiner, R, Python, and Excel can be used by the participants to obtain insights from the data set. The decisions then can be made in simulation which will simulate the environment and produce the results.

##### **Key success factors:**

The essence of Cesim Data Science & Analytics is to mirror a rapidly changing marketplace that is driven by short product life cycles and innovation; where constant attention to data-driven decision making, core competencies, timely product development, segmentation, positioning, and marketing communications are the keys to success.

##### **Expected outcome:**

As an outcome of the simulation game, participants will fully comprehend the different parts of the data-driven decision-making process, their relationship with each other, and their impact on the company’s overall results. In addition, participants will gain invaluable experience in teamwork and problem solving.

### **Our holistic simulations portfolio**

**![Title underline](https://www.cesim.com/hubfs/Title%20underline.svg)**

[![Global Challenge](https://www.cesim.com/hs-fs/hubfs/Global%20Challenge.png?width=137&height=35&name=Global%20Challenge.png)](https://www.cesim.com/india/simulations/cesim-global-challenge)  
**Business Strategy for Capstone**

[![Cesim Marketing](https://www.cesim.com/hubfs/images/logo_cesim_marketing.svg)](https://www.cesim.com/india/simulations/cesim-marketing)  
**Product marketing**

[![Cesim Connect](https://www.cesim.com/hubfs/images/logo_cesim_connect.svg)](https://www.cesim.com/india/simulations/cesim-connect)  
**Service marketing**

[![Cesim Retail](https://www.cesim.com/hubfs/images/logo_cesim_retail.svg)](https://www.cesim.com/india/simulations/cesim-retail)  
**Retail marketing**

[![Cesim Firm](https://www.cesim.com/hubfs/images/logo_cesim_firm.svg)](https://www.cesim.com/india/simulations/cesim-firm)  
**General management**

[![Cesim Service](https://www.cesim.com/hubfs/images/logo_cesim_service.svg)](https://www.cesim.com/india/simulations/cesim-service)  
**Small business management**

[![Cesim Project](https://www.cesim.com/hubfs/images/logo_cesim_project.svg)](https://www.cesim.com/india/simulations/cesim-project)  
**Project management**

[![Cesim Analyics](https://www.cesim.com/hs-fs/hubfs/Cesim%20Analyics%20logo.png?width=137&height=30&name=Cesim%20Analyics%20logo.png)](https://www.cesim.com/india/simulations/cesim-analytics)  
**Marketing analytics**

[![Cesim Hospitality](https://www.cesim.com/hubfs/images/logo_cesim_hospitality.svg)](https://www.cesim.com/india/simulations/cesim-hospitality)  
**Service operations management**

[![logo\_cesim\_bank](https://www.cesim.com/hubfs/images/logo_cesim_bank.svg)](https://www.cesim.com/india/simulations/cesim-bank)  
**Banking management**

[![Cesim Power](https://www.cesim.com/hubfs/images/logo_cesim_power.svg)](https://www.cesim.com/india/simulations/cesim-power)  
**Utility management**

[![Cesim Human Resources](https://www.cesim.com/hs-fs/hubfs/Cesim%20HR.png?width=216&height=30&name=Cesim%20HR.png)](https://www.cesim.com/india/simulations/cesim-human-resources)  
**Strategic Human Resource Management**

[![Cesim Dealership](https://www.cesim.com/hs-fs/hubfs/Dealership1.png?width=147&height=30&name=Dealership1.png)](https://www.cesim.com/india/simulations/cesim-dealership)  
**Automotive Dealership & Business Management**

### **Our microsimulations portfolio**

**![Title underline](https://www.cesim.com/hubfs/Title%20underline.svg)**

[![Business basics](https://www.cesim.com/hs-fs/hubfs/Business%20basics.png?width=50&height=50&name=Business%20basics.png)](https://www.cesim.com/india/microsimulations/local-business)  
**Local Business**

[![Design thinking](https://www.cesim.com/hubfs/Design%20thinking.svg)](https://www.cesim.com/india/microsimulations/design-thinking)  
**Design Thinking**

[![Innovation](https://www.cesim.com/hubfs/Innovation.svg)](https://www.cesim.com/india/microsimulations/innovation)  
**Innovation**

[![Ecommerce](https://www.cesim.com/hubfs/Ecommerce.svg)](https://www.cesim.com/india/microsimulations/ecommerce)  
**Ecommerce**

[![IT management](https://www.cesim.com/hubfs/IT%20management.svg)](https://www.cesim.com/india/microsimulations/it-management)  
**IT Management**

[![Accounting](https://www.cesim.com/hs-fs/hubfs/Accounting-2.png?width=50&height=50&name=Accounting-2.png)](https://www.cesim.com/india/microsimulations/accounting)  
**Accounting**

[![CVP Analysis](https://www.cesim.com/hs-fs/hubfs/Breakeven-2.png?width=50&height=50&name=Breakeven-2.png)](https://www.cesim.com/india/microsimulations/cvp-analysis)  
**CVP Analysis**

[![Financial Analysis](https://www.cesim.com/hs-fs/hubfs/Financial%20Analysis-2.png?width=50&height=50&name=Financial%20Analysis-2.png)](https://www.cesim.com/india/microsimulations/financial-analysis)  
**Financial Analysis**

[![Capital Budgeting](https://www.cesim.com/hs-fs/hubfs/Capital%20Budgeting-2.png?width=50&height=50&name=Capital%20Budgeting-2.png)](https://www.cesim.com/india/microsimulations/capital-budgeting)  
**Capital Budgeting**

[![Investment Portfolio Management](https://www.cesim.com/hs-fs/hubfs/Portfolio%20management.png?width=50&height=50&name=Portfolio%20management.png)](https://www.cesim.com/india/microsimulations/investment-portfolio-management)  
**Investment Portfolio Management**

[![Mergers](https://www.cesim.com/hubfs/Mergers.svg)](https://www.cesim.com/india/microsimulations/mergers-acquisition)  
**Mergers & Acquisition**

[![Ordering](https://www.cesim.com/hs-fs/hubfs/Ordering%20%26%20Inventory-2.png?width=50&height=50&name=Ordering%20%26%20Inventory-2.png)](https://www.cesim.com/india/microsimulations/ordering-basics)  
**Ordering Basics**

[![Logistics](https://www.cesim.com/hs-fs/hubfs/Logistics-2.png?width=50&height=50&name=Logistics-2.png)](https://www.cesim.com/india/microsimulations/logistics)  
**Logistics**

[![Value Chain](https://www.cesim.com/hs-fs/hubfs/Value%20Chain-2.png?width=50&height=50&name=Value%20Chain-2.png)](https://www.cesim.com/india/microsimulations/value-chain)  
**Value Chain**

[![Pricing](https://www.cesim.com/hs-fs/hubfs/Pricing-2.png?width=50&height=50&name=Pricing-2.png)](https://www.cesim.com/india/microsimulations/pricing)  
**Pricing**

[![Promotions](https://www.cesim.com/hs-fs/hubfs/Promotions-2.png?width=50&height=50&name=Promotions-2.png)](https://www.cesim.com/india/microsimulations/promotions-segments)  
**Promotions & Segments**

[![Positioning](https://www.cesim.com/hs-fs/hubfs/Branding.png?width=50&height=50&name=Branding.png)](https://www.cesim.com/india/microsimulations/segmentation-targeting-positioning)  
**Segmentation, Targeting & Positioning**

[![Sales Management](https://www.cesim.com/hs-fs/hubfs/Sales%20Management-2.png?width=50&height=50&name=Sales%20Management-2.png)](https://www.cesim.com/india/microsimulations/sales-management-sales-target)  
**Sales Management / Sales & Targets**

[![Consumer behaviour](https://www.cesim.com/hubfs/Consumer%20behavior.svg)](https://www.cesim.com/india/microsimulations/product-consumer-behaviour)  
**Product & Consumer Behaviour**

[![Negotiation](https://www.cesim.com/hs-fs/hubfs/Negotiation.png?width=50&height=50&name=Negotiation.png)](https://www.cesim.com/india/microsimulations/customer-relationship-management)  
**Customer Relationship Management**

[![HR planning](https://www.cesim.com/hubfs/HR%20planning.svg)](https://www.cesim.com/india/microsimulations/hr-planning)  
**Human Resources Planning**

[![Change Management](https://www.cesim.com/hs-fs/hubfs/Change%20Management-2.png?width=50&height=50&name=Change%20Management-2.png)](https://www.cesim.com/india/microsimulations/change-management)  
**Change management**

##### **Contact us:**

**Pune Office**  
Dunnock, Nyati Enclave,  
Near Corianthan Club, Pune,  
Maharashtra 411060

##### **Sales inquiries:**

Abdul Bazi: [(+91) 94090 86581](tel:+919409086581)  
Varun Patil: [(+91) 98509 77317](tel:+919850977317)

##### **Holistic simulations:**

[Cesim Global Challenge](https://www.cesim.com/india/simulations/cesim-global-challenge)[Cesim Marketing](https://www.cesim.com/india/simulations/cesim-marketing)[Cesim Connect](https://www.cesim.com/india/simulations/cesim-connect)[Cesim Retail](https://www.cesim.com/india/simulations/cesim-retail)[Cesim Firm](https://www.cesim.com/india/simulations/cesim-firm)<https://www.cesim.com/india/simulations/cesim-retail><https://www.cesim.com/india/simulations/cesim-connect><https://www.cesim.com/india/simulations/cesim-marketing><https://www.cesim.com/india/simulations/cesim-global-challenge>  
[Cesim Service](https://www.cesim.com/india/simulations/cesim-service)[Cesim Project](https://www.cesim.com/india/simulations/cesim-project)<https://www.cesim.com/india/simulations/cesim-service>[Cesim Analytics](https://www.cesim.com/india/simulations/cesim-analytics)<https://www.cesim.com/india/simulations/cesim-project>  
[Cesim Hospitality](https://www.cesim.com/india/simulations/cesim-hospitality)  
[Cesim Bank](https://www.cesim.com/india/simulations/cesim-bank)  
[Cesim Power](https://www.cesim.com/india/simulations/cesim-power)  
[Cesim Human Resources](https://www.cesim.com/india/simulations/cesim-human-resources)

##### **Microsimulations:**

[Local Business](https://www.cesim.com/india/microsimulations/local-business)[Design Thinking](https://www.cesim.com/india/microsimulations/design-thinking)[Innovation](https://www.cesim.com/india/microsimulations/innovation)  
[Ecommerce](https://www.cesim.com/india/microsimulations/ecommerce)  
[IT management](https://www.cesim.com/india/microsimulations/it-management)  
[Accounting](https://www.cesim.com/india/microsimulations/accounting)  
[CVP Analysis](https://www.cesim.com/india/microsimulations/cvp-analysis)[Financial Analysis](https://www.cesim.com/india/microsimulations/financial-analysis)<https://www.cesim.com/india/microsimulations/breakeven-point>  
[Capital Budgeting](https://www.cesim.com/india/microsimulations/capital-budgeting)[Investment Portfolio Management](https://www.cesim.com/india/microsimulations/investment-portfolio-management)[Mergers & Acquisition](https://www.cesim.com/india/microsimulations/mergers-acquisition)  
[Ordering Basics](https://www.cesim.com/india/microsimulations/ordering)[Logistics](https://www.cesim.com/india/microsimulations/logistics)[Value Chain](https://www.cesim.com/india/microsimulations/value-chain)  
[Pricing](https://www.cesim.com/india/microsimulations/pricing)  
[Promotions & Segments](https://www.cesim.com/india/microsimulations/promotions-segments)[Segmentation, Targeting & Positioning](https://www.cesim.com/india/microsimulations/segmentation-targeting-positioning)  
[Sales Management / Sales & Target](https://www.cesim.com/india/microsimulations/sales-management-sales-target)  
[Product & Consumer Behaviour](https://www.cesim.com/india/microsimulations/product-consumer-behaviour)[Customer Relationship Management](https://www.cesim.com/india/microsimulations/customer-relationship-management)  
[Human Resources Planning](https://www.cesim.com/india/microsimulations/hr-planning)  
[Change management](https://www.cesim.com/india/microsimulations/change-management)

**Partner of**

![AMBA logo black](https://www.cesim.com/hs-fs/hubfs/AMBA%20logo%20black.png?width=135&height=45&name=AMBA%20logo%20black.png)

![BGA logo black](https://www.cesim.com/hs-fs/hubfs/BGA%20logo%20black.png?width=105&height=45&name=BGA%20logo%20black.png)

 

![AACSB member logo](https://www.cesim.com/hubfs/AACSB%20member%20logo.svg)

![Education Finland logo](https://www.cesim.com/hs-fs/hubfs/Education%20Finland%20logo.png?width=98&height=100&name=Education%20Finland%20logo.png)

Cesim provides a broad portfolio of easy-to-use business simulations for educational institutions and corporations. As a leading education technology company we offer customizable, flexible, web-based simulations, compatible with all devices and operating systems. Come discover why over 1000 higher education institutions worldwide are currently using our simulations.

[![Cesim Business Simulations](https://www.cesim.com/hs-fs/hubfs/cesimlogo.png?width=154&name=cesimlogo.png)](https://www.cesim.com/india)

Cesim® and Cesim Global Challenge® are registered trademarks of Cesim Oy in the United States and/or other countries.

[Terms and Conditions](https://www.cesim.com/terms-and-conditions) | [Privacy Policy](https://www.cesim.com/privacy-policy)  
©  Cesim Oy | All rights reserved

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