Ecommerce

Focus:

Cesim Ecommerce develops skills in digital marketing, brand building, and sustainability while optimizing financial performance and supply chain efficiency.

Used in:

K12 courses in Business & Entrepreneurship, Undergraduate & Postgraduate courses in E-commerce, Digital Marketing, Sustainable Business, Fashion Management, and Corporate Training for Business Strategy & Online Retail.

Case scenario:

Participants take on the role of strategic decision-makers launching and scaling a sustainable e-commerce brand. They must curate an eco-friendly product catalog, establish a unique brand identity, and implement digital marketing strategies to attract and retain customers while ensuring profitability.

Participant tasks:

Participants will make key decisions in product selection, brand development, marketing strategy, customer experience, and supply chain management. They must balance sustainability with business growth by optimizing costs, improving customer engagement, and ensuring ethical sourcing and logistics.

Key learning areas:

Developing a sustainable e-commerce business model while implementing digital marketing and customer acquisition strategies to drive growth. Effectively managing financial performance and key business metrics to ensure profitability. Enhancing user experience and optimizing the supply chain for efficiency. Strengthening brand differentiation to stand out in a competitive market.

Key success factors:

Success depends on balancing sustainability with financial viability. Participants must optimize Operating Margin % to control costs, increase Average Order Value (INR) through effective pricing and product positioning, and maximize Return on Ad Spend (ROAS) to ensure marketing efficiency. Strategic thinking in brand differentiation, customer retention, and logistics management will be crucial to building a profitable and scalable e-commerce business.

Expected outcome:

Adaptability:

The platform offers customization for different industries, difficulty levels, and business scenarios. AI-driven assessments provide feedback on decision-making, with additional features like quizzes, engagement tracking, and discussion forums.

Available languages:

English, Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Malayalam, Odia, Gujarati, Punjabi.

Focus:

Used in:

Case scenario:

Participant tasks:

Key learning areas:

Key success factors:

Expected outcome:

Adaptability:

Available languages:

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