Sales Management / Sales & Target

Focus:

Business administration, Marketing, Entrepreneurship, Consumer segments, People dynamics, Sales team optimization and performance.

Used in:

K12 courses for Entrepreneurship and business management, Undergraduate courses, Postgraduate courses, and corporate training for sales professionals.

Case scenario:

The participant takes on the position of a sales Consultant for a medium-sized FMCG business, tasked with managing sales across four consumer segments and improving the efficiency of the sales team. Each consumer segment has its own distinctive decision-making process for purchases. The participant is aided by valuable market research that sheds light on the preferences and purchasing behaviours of the four consumer segments the company serves. The sales team oversees three distinct sales channels, each led by a channel head with a unique personality and leadership style, overseeing teams of varied sizes.

Participant tasks:

Participants spearhead the sales team, strategically driving decisions to optimize sales among diverse consumer segments and channels. They navigate the intricacies of team dynamics, emphasizing the correlation between sales training, approach, and the composition of the sales force.

Key learning areas:

Participants learn the importance of understanding consumer segments and preferences, creating effective sales teams for on-the-ground strategy implementation across multiple channels, and navigating the complexities of team dynamics.

Key success factors:

The simulation's success hinges on participants' capability to customize sales strategies for varied consumer segments across different industries, efficiently lead sales teams, and navigate the complexities of people dynamics, understanding its influence on the composition of the sales force.

Expected outcome:

Participants acquire refined sales proficiency, enabling them to understand and cater to the preferences of various consumer segments effectively. This allows them to optimize sales team performance while adeptly navigating the complexities of sales force dynamics, crucial for success in sales roles.

Adaptability:

The platform offers powerful user-level customization options where the educator can change the storyline, parameters, difficulty level, languages, and currency for different target groups and experience levels. The platform provides a tool where participants' feedback and assessments can be done by AI. In addition, the platform also has the capability of recording engagement, conducting quizzes, and a forum for doubt-solving.

Available languages:

English, Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, Malayalam, Odia, Gujarati, Punjabi.

Focus:

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