---
title: Small Business Management Simulation | Cesim Service
description: Cesim Service small business management simulation gives participants practical experience in running a small service business (SME) in a competitive environment by integrating human resource management, capacity management, sales and marketing.
image: https://www.cesim.com/hubfs/Video%20thumbnails/Cesim%20Service%20thumbnail.jpg
---
**Sales inquiries:** [(+91) 94090 86581](tel:+919409086581) | [(+91) 98509 77317](tel:+919850977317)**| [Our team](https://www.cesim.com/india/about/our-team)**
[Sim](https://sim.cesim.com) [Micro-sim](https://www.cesim.in) [Request a demo](https://www.cesim.com/india/demo)
[](https://www.cesim.com/india)
- About
- [What is a business simulation](https://www.cesim.com/india/what-is-a-business-simulation)
- [Higher education success stories](https://www.cesim.com/india/about/higher-education-success-stories)
- [Corporate success stories](https://www.cesim.com/india/about/corporate-success-stories)
- [Our Team](https://www.cesim.com/india/about/our-team)
- [Sustainability statement](https://www.cesim.com/india/about/sustainability-statement)
- [Social media](https://www.cesim.com/india/about/social-media)
- Simulations
- [Overview](https://www.cesim.com/india/simulations/overview)
- [Key features](https://www.cesim.com/india/simulations/key-features)
- [▸ Strategy & International Business](https://www.cesim.com/india/simulations/cesim-global-challenge)
- [▸ Product Marketing](https://www.cesim.com/india/simulations/cesim-marketing)
- [▸ Service Marketing](https://www.cesim.com/india/simulations/cesim-connect)
- [▸ Retail Marketing](https://www.cesim.com/india/simulations/cesim-retail)
- [▸ General Management](https://www.cesim.com/india/simulations/cesim-firm)
- [▸ Small Business Management](https://www.cesim.com/india/simulations/cesim-service)
- [▸ Project Management](https://www.cesim.com/india/simulations/cesim-project)
- [▸ Marketing Analytics](https://www.cesim.com/india/simulations/cesim-analytics)
- [▸ Service Operations Management](https://www.cesim.com/india/simulations/cesim-hospitality)
- [▸ Banking Management](https://www.cesim.com/india/simulations/cesim-bank)
- [▸ Utility Management](https://www.cesim.com/india/simulations/cesim-power)
- [▸ Strategic Human Resource Management](https://www.cesim.com/india/simulations/cesim-human-resources)
- [▸ Automotive Dealership Management](https://www.cesim.com/india/simulations/cesim-dealership)
- Micro-Sims
- [Overview](https://www.cesim.com/india/microsimulations/overview)
- [Key features](https://www.cesim.com/india/microsimulations/key-features)
- [General Management Micro-Sims](https://www.cesim.com/india/microsimulations/general-management)
- [Local business](https://www.cesim.com/india/microsimulations/local-business)
- [Design Thinking](https://www.cesim.com/india/microsimulations/design-thinking)
- [Innovation](https://www.cesim.com/india/microsimulations/innovation)
- [Ecommerce](https://www.cesim.com/india/microsimulations/ecommerce)
- [IT Management](https://www.cesim.com/india/microsimulations/it-management)
- [Financial Management Micro-Sims](https://www.cesim.com/india/microsimulations/financial-management)
- [Accounting](https://www.cesim.com/india/microsimulations/accounting)
- [CVP Analysis](https://www.cesim.com/india/microsimulations/cvp-analysis)
- [Financial Analysis](https://www.cesim.com/india/microsimulations/financial-analysis)
- [Capital Budgeting](https://www.cesim.com/india/microsimulations/capital-budgeting)
- [Investment Portfolio](https://www.cesim.com/india/microsimulations/investment-portfolio-management)
- [Mergers & Acquisition](https://www.cesim.com/india/microsimulations/mergers-acquisition)
- [Operations & Sustainability Micro-Sims](https://www.cesim.com/india/microsimulations/operations-sustainability)
- [Ordering Basics](https://www.cesim.com/india/microsimulations/ordering-basics)
- [Logistics](https://www.cesim.com/india/microsimulations/logistics)
- [Value Chain](https://www.cesim.com/india/microsimulations/value-chain)
- [Marketing Management Micro-Sims](https://www.cesim.com/india/microsimulations/marketing)
- [Pricing](https://www.cesim.com/india/microsimulations/pricing)
- [Promotions & Segments](https://www.cesim.com/india/microsimulations/promotions-segments)
- [Segmentation, Targeting & Positioning](https://www.cesim.com/india/microsimulations/segmentation-targeting-positioning)
- [Sales Management/Sales & Target](https://www.cesim.com/india/microsimulations/sales-management-sales-target)
- [Product & Consumer Behaviour](https://www.cesim.com/india/microsimulations/product-consumer-behaviour)
- [Customer Relationship Management](https://www.cesim.com/india/microsimulations/customer-relationship-management)
- [Human Resources Micro-Sims](https://www.cesim.com/india/microsimulations/hr-resources)
- [HR Planning](https://www.cesim.com/india/microsimulations/hr-planning)
- [Change Management](https://www.cesim.com/india/microsimulations/change-management)
- Conversational Sims
- [Overview](https://www.cesim.com/india/conversational-simulations)
- [Interview Training](https://www.cesim.com/india/conversational-simulations/interview-training)
- [Negotiation](https://www.cesim.com/india/conversational-simulations/negotiation)
- [Strategy Consulting Case](https://www.cesim.com/india/conversational-simulations/strategy-consulting-case)
- [Business Communication](https://www.cesim.com/india/conversational-simulations/business-communication)
- [Sales Pitch Training](https://www.cesim.com/india/conversational-simulations/sales-pitch-training)
- [Language Lab](https://www.cesim.com/india/conversational-simulations/language-lab)
- [Customized Use Cases](https://www.cesim.com/india/conversational-simulations/customized-use-cases)
- Audience
- [Higher education](https://www.cesim.com/india/audience/higher-education)
- [Corporate](https://www.cesim.com/india/audience/corporate)
- Resources
- [Use in colleges](https://www.cesim.com/india/resources/implementation-in-colleges)
- [Expert Interviews](https://www.cesim.com/india/resources/expert-interviews)
- [Videos](https://www.cesim.com/india/resources/videos)
- [Webinars](https://www.cesim.com/india/resources/webinars)
- [Events](https://www.cesim.com/india/resources/events)
- [Documents](https://www.cesim.com/india/resources/documents)
- [The Business Simulation Blog](https://www.cesim.com/blog)
🌐 India International
Cesim Service
Small Business Management Simulation
Cesim Service gives participants practical experience in running a small service business in a competitive environment by integrating human resource management, capacity management, sales and marketing.
[Access a demo version](https://www.cesim.com/india/demo)
Case:
Family-run hotel
Subtitles available (CC)
#### **Free guide book**
Learn more about
Cesim Service.
[Download](https://www.cesim.com/download-the-cesim-service-guide-book)
#### **Live demo**
Get an unlimited trial account and a walkthrough
of our business simulation games.
[Learn more](https://www.cesim.com/india/demo)
#### **Webinar for educators**
Introduction to
Cesim Service.
[Watch now](https://www.cesim.com/webinar-for-educators-cesim-service-small-service-business-management-simulation)
##### **Focus:**
Entrepreneurship, services management, business fundamentals, SME management.
##### **Used in:**
Entrepreneurship and services management courses at different levels, college preparedness courses, undergraduate courses focused on business fundamentals, college-level business courses. In-house corporate trainings.
##### **Case scenario:**
The simulation case encompasses the essential elements of service business management. Participants run a small family hotel in a seasonal environment with one established market and an option to expand to a new market with different demographics.
##### **Participant tasks:**
During the rounds, teams manage their companies' staffing with both permanent and temporary resources, direct sales, sales channels, investments, service quality, pricing, and marketing. They operate in competitive markets with seasonal variations in demand and economic conditions. Strategic decisions about expanding operations to a new market can also be included.
##### **Key learning areas:**
Management of the operating, market, and financial performance. Emphasis on human resource management, capacity management, investments, service quality, pricing, and marketing as the key decision making areas.
##### **Key success factors:**
Teams must develop and implement a consistent business plan that addresses the seasonal variations in demand and utilizes the principles of management effectively. In addition, well-planned human resource management is highly important. Success is measured by both operational and financial key indicators, including capacity utilization rates, customer and employee satisfaction, market shares, profit per employee, net profit, return on capital, and earnings per share.
##### **Expected outcome:**
To help the participants to develop a holistic view of business operations including marketing, sales, human resources, capacity management, investments, and service quality. To develop the understanding and command of business fundamentals, market-driven decision making practices and financial implications of the various operational and marketing decisions. In addition, participants will gain invaluable experience in teamwork and problem solving.
##### **Adaptability:**
Cesim Service offers powerful user-level customizability and modularity options that allow it to be adjusted for different target groups and experience levels. In addition, the system permits the instructors to create and modify their own cases with personalized market outlooks and storyline.
##### **Available languages:**
English, Finnish, French, Italian, Mandarin Chinese, Portuguese, Romanian, Serbian, Spanish, Arabic, Dutch.
##### **Customers:**
Estoril Tourism and Hospitality School, Shanghai University, IESEG School of Management, TELECOM Ecole de Management, Higher Colleges of Technology (UAE), Aalto University, Tampere University, Jyvaskyla University of Applied Science, Seinajoki University of Applied Science, Helsinki Business College, Mercuria Business School, Zillertaler Tourismusschulen, Alfaisal University
### **Our holistic simulations portfolio**
****
[](https://www.cesim.com/india/simulations/cesim-global-challenge)
**Business Strategy for Capstone**
[](https://www.cesim.com/india/simulations/cesim-marketing)
**Product marketing**
[](https://www.cesim.com/india/simulations/cesim-connect)
**Service marketing**
[](https://www.cesim.com/india/simulations/cesim-retail)
**Retail marketing**
[](https://www.cesim.com/india/simulations/cesim-firm)
**General management**
[](https://www.cesim.com/india/simulations/cesim-service)
**Small business management**
[](https://www.cesim.com/india/simulations/cesim-project)
**Project management**
[](https://www.cesim.com/india/simulations/cesim-analytics)
**Marketing analytics**
[](https://www.cesim.com/india/simulations/cesim-hospitality)
**Service operations management**
[](https://www.cesim.com/india/simulations/cesim-bank)
**Banking management**
[](https://www.cesim.com/india/simulations/cesim-power)
**Utility management**
[](https://www.cesim.com/india/simulations/cesim-human-resources)
**Strategic Human Resource Management**
[](https://www.cesim.com/india/simulations/cesim-dealership)
**Automotive Dealership & Business Management**
### **Our microsimulations portfolio**
****
[](https://www.cesim.com/india/microsimulations/local-business)
**Local Business**
[](https://www.cesim.com/india/microsimulations/design-thinking)
**Design Thinking**
[](https://www.cesim.com/india/microsimulations/innovation)
**Innovation**
[](https://www.cesim.com/india/microsimulations/ecommerce)
**Ecommerce**
[](https://www.cesim.com/india/microsimulations/it-management)
**IT Management**
[](https://www.cesim.com/india/microsimulations/accounting)
**Accounting**
[](https://www.cesim.com/india/microsimulations/cvp-analysis)
**CVP Analysis**
[](https://www.cesim.com/india/microsimulations/financial-analysis)
**Financial Analysis**
[](https://www.cesim.com/india/microsimulations/capital-budgeting)
**Capital Budgeting**
[](https://www.cesim.com/india/microsimulations/investment-portfolio-management)
**Investment Portfolio Management**
[](https://www.cesim.com/india/microsimulations/mergers-acquisition)
**Mergers & Acquisition**
[](https://www.cesim.com/india/microsimulations/ordering-basics)
**Ordering Basics**
[](https://www.cesim.com/india/microsimulations/logistics)
**Logistics**
[](https://www.cesim.com/india/microsimulations/value-chain)
**Value Chain**
[](https://www.cesim.com/india/microsimulations/pricing)
**Pricing**
[](https://www.cesim.com/india/microsimulations/promotions-segments)
**Promotions & Segments**
[](https://www.cesim.com/india/microsimulations/segmentation-targeting-positioning)
**Segmentation, Targeting & Positioning**
[](https://www.cesim.com/india/microsimulations/sales-management-sales-target)
**Sales Management / Sales & Targets**
[](https://www.cesim.com/india/microsimulations/product-consumer-behaviour)
**Product & Consumer Behaviour**
[](https://www.cesim.com/india/microsimulations/customer-relationship-management)
**Customer Relationship Management**
[](https://www.cesim.com/india/microsimulations/hr-planning)
**Human Resources Planning**
[](https://www.cesim.com/india/microsimulations/change-management)
**Change management**
##### **Contact us:**
**Pune Office**
Dunnock, Nyati Enclave,
Near Corianthan Club, Pune,
Maharashtra 411060
##### **Sales inquiries:**
Abdul Bazi: [(+91) 94090 86581](tel:+919409086581)
Varun Patil: [(+91) 98509 77317](tel:+919850977317)
##### **Holistic simulations:**
[Cesim Global Challenge](https://www.cesim.com/india/simulations/cesim-global-challenge)[Cesim Marketing](https://www.cesim.com/india/simulations/cesim-marketing)[Cesim Connect](https://www.cesim.com/india/simulations/cesim-connect)[Cesim Retail](https://www.cesim.com/india/simulations/cesim-retail)[Cesim Firm](https://www.cesim.com/india/simulations/cesim-firm)
[Cesim Service](https://www.cesim.com/india/simulations/cesim-service)[Cesim Project](https://www.cesim.com/india/simulations/cesim-project)[Cesim Analytics](https://www.cesim.com/india/simulations/cesim-analytics)
[Cesim Hospitality](https://www.cesim.com/india/simulations/cesim-hospitality)
[Cesim Bank](https://www.cesim.com/india/simulations/cesim-bank)
[Cesim Power](https://www.cesim.com/india/simulations/cesim-power)
[Cesim Human Resources](https://www.cesim.com/india/simulations/cesim-human-resources)
##### **Microsimulations:**
[Local Business](https://www.cesim.com/india/microsimulations/local-business)[Design Thinking](https://www.cesim.com/india/microsimulations/design-thinking)[Innovation](https://www.cesim.com/india/microsimulations/innovation)
[Ecommerce](https://www.cesim.com/india/microsimulations/ecommerce)
[IT management](https://www.cesim.com/india/microsimulations/it-management)
[Accounting](https://www.cesim.com/india/microsimulations/accounting)
[CVP Analysis](https://www.cesim.com/india/microsimulations/cvp-analysis)[Financial Analysis](https://www.cesim.com/india/microsimulations/financial-analysis)
[Capital Budgeting](https://www.cesim.com/india/microsimulations/capital-budgeting)[Investment Portfolio Management](https://www.cesim.com/india/microsimulations/investment-portfolio-management)[Mergers & Acquisition](https://www.cesim.com/india/microsimulations/mergers-acquisition)
[Ordering Basics](https://www.cesim.com/india/microsimulations/ordering)[Logistics](https://www.cesim.com/india/microsimulations/logistics)[Value Chain](https://www.cesim.com/india/microsimulations/value-chain)
[Pricing](https://www.cesim.com/india/microsimulations/pricing)
[Promotions & Segments](https://www.cesim.com/india/microsimulations/promotions-segments)[Segmentation, Targeting & Positioning](https://www.cesim.com/india/microsimulations/segmentation-targeting-positioning)
[Sales Management / Sales & Target](https://www.cesim.com/india/microsimulations/sales-management-sales-target)
[Product & Consumer Behaviour](https://www.cesim.com/india/microsimulations/product-consumer-behaviour)[Customer Relationship Management](https://www.cesim.com/india/microsimulations/customer-relationship-management)
[Human Resources Planning](https://www.cesim.com/india/microsimulations/hr-planning)
[Change management](https://www.cesim.com/india/microsimulations/change-management)
**Partner of**
Cesim provides a broad portfolio of easy-to-use business simulations for educational institutions and corporations. As a leading education technology company we offer customizable, flexible, web-based simulations, compatible with all devices and operating systems. Come discover why over 1000 higher education institutions worldwide are currently using our simulations.
[](https://www.cesim.com/india)
Cesim® and Cesim Global Challenge® are registered trademarks of Cesim Oy in the United States and/or other countries.
[Terms and Conditions](https://www.cesim.com/terms-and-conditions) | [Privacy Policy](https://www.cesim.com/privacy-policy)
© Cesim Oy | All rights reserved
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