The Business Simulation Blog

Marketing Management Simulation Workshop at AOM 2012

Posted by Zsuzsa Jakab on Thursday, June 21, 2012 | Reading time: 2 min.

The annual Academy of Marketing conference is just around the corner. This year, the event will be held in Southampton (United Kingdom) between 2-5 of July, 2012. If you are a marketing educator living in Europe, this is certainly a conference not to miss out on. Apart from papers presented on various marketing discipline related topics, there will also be a workshop organized by us on using marketing simulations in education.


Marketing management simulation workshop

The Marketing Management Simulations Workshop will be at 11:00 on Wednesday the 4th of July, with Ross Brennan (University of Hertfordshire) and Waqas Mir (Cesim). Join us in room 58a/1019 for an hour of lively discussions.

Ross Brennan has also written an academic paper on the benefits of using marketing simulation games with students which he will be presenting at 15:45 on Tuesday the 3rd of July in the Murray Seminar Room J.


What Will You Gain From The Workshop?

  • Knowledge of a Marketing Management Simulation
  • Best Practices from an Experienced Simulations User
  • Ideas on How to Incorporate Simulations Into Your Module



About the Marketing Management Simulation Game

Cesim SimBrand marketing simulator develops student understanding and command of the whole marketing decision making process. 

The essence of the Cesim SimBrand marketing game is to mirror a fast developing smartphone market that is driven by short product life cycles and innovation; where constant attention to own core competences, timely product development, segmentation, positioning, and marketing communications are the keys to success.

The simulation covers marketing topics including segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research and development, and profitability.


About Ross Brennan

Ross Brennan is a reader in marketing at Middlesex University in London, England. He's the co-author of books like Marketing: An IntroductionCases in Marketing Management, and Business to Business Marketing. He has also written a number of publications on various topics related to marketing. Ross has a long experience in using business simulation games in his courses, and will be utilizing the Cesim SimBrand marketing management simulation game with around 150 students starting from fall 2011.


We welcome you to join us on the workshop in Southampton! If you would like to find out more about Cesim SimBrand in preparation for the event, download the free guide book here!


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Tags: Educator 2.0

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