Cesim OnService business simulation is designed to give students the opportunity to practice with the key success factors that are relevant to any service business in a small and medium size entreprise (SME) environment.

Focus: SME management, entrepreneurship, services management.

Used in: Entrepreneurship courses at various levels, undergraduate courses focused on business planning and decision making.

Features: The Cesim OnService® simulation business case is based on a small family hotel with annual sales of around one million Euros at the beginning of the game.

Student tasks: The goal of the teams is to manage the overall operating, market, and financial performance of a service business in competitive markets with seasonal variations in demand and economic conditions. They will also be faced with strategic decisions, such as expanding their operations to a new market area.

Key learning areas: Management of the overall operating, market, and financial performance, with human resources management, capacity management, investments, service quality, pricing, and marketing as the key decision making areas.

Key success factors: Success is measured by both operational and financial key indicators, including occupancy rates, average room rates, profit per room, customer satisfaction, market shares, employee satisfaction, profit per employee, net profit, return on capital, and earnings per share. The ultimate indicator in the simulation is the return to shareholders, which consolidates all the key success factors into one measurable criterion that can be used to compare the performance between teams.

Expected outcome: To help the participants to develop a holistic view of business operations including marketing, sales, human resources, capacity management, investments, and service quality. To develop the understanding and command of business fundamentals, market-driven decision making practices and financial implications of the various operational and marketing decisions. In addition, students will gain invaluable experience in teamwork and problem solving.

Available languages: English, Serbian, Finnish, French, Italian, Portuguese, Romanian, Mandarin Chinese, and Spanish

Customers include: Estoril Tourism and Hospitality School, Shanghai University, IESEG School of Management, TELECOM Ecole de Management, Higher Colleges of Technology (UAE), Aalto University

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