Cesim Global Challenge has been designed to improve student understanding of the complexity of global business operations in a dynamic, competitive environment.

Focus: Strategic management, international business, business policy.

Used in: Strategy and international business courses at graduate and advanced undergraduate levels, executive MBA programs and capstone courses.

Student tasks: The task for the student teams is to manage a global mobile telecommunications company through technological and market evolution. Students will develop and execute strategies for their simulated company operating in the USA, Asia, and Europe.

Key learning areas: Technology-based product road maps and global market and production strategies. A range of concepts from various management-related disciplines: economic, political, financial, human resources, accounting, procurement, production, logistics, research and innovation, and marketing.

Key success factors: Success is measured and compared by both operational and financial key indicators, including market share, net profit, return on capital, return on equity, earnings per share, capacity utilization rate and production scrap rate. The ultimate indicator in the simulation is the return to the shareholders, which consolidates all the key success factors into one measurable criterion that can be used to compare the performance of each team.

Expected outcome: Better understanding of the complexity of global business operations in a dynamic competitive environment. Comprehension of each of the management-related disciplines both individually and collectively. Good sense of the interaction between the different parts of the business and the financial implications of the various strategic and operational decisions. Invaluable experiences in teamwork and problem solving.

Available languages: English, French, Hungarian, Italian, Lithuanian, Portuguese, Romanian, Russian, Turkish, Mandarin Chinese, and Spanish

Customers include: IESE, Fudan University, Aalto University School of Economics, Renmin university, Leeds University, Grenoble Ecole de Management, Audencia School of Management, ESB Reutlingen

More success stories >>