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Mr Frédéric Beaumont, Programme and Quality Director at ESCE says:
"ESCE is using simulations as part of the courses as they enable students to understand the outcome of the actions taken, to practice decision-making in an uncertain world where all information gathered may be important, to test the mechanisms of competition and to learn teamwork in multi-cultural and remote teams."
"The partnership with Cesim has allowed us to develop our simulation use continuously. Today we are approaching a true learning platform where teachers, with a few clicks, can create their simulation with a customized scenario, attach working documents, monitor the work of students and promote interactivity of the participants by moderating forums."
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Professor Madalena Abreu, Senior lecturer in Marketing and Business Economics says:
"I have been using Cesim simulations since 2008. The experience has been really excellent. The two simulations we have been using are quite user-friendly, supportive of our academic content, and provide the students with an exciting and real approach to understanding the markets."
"The students are very motivated and like to play the simulations. Moreover, the support of the company is a case study of excellent service. The support received during the simulation was great, and the response time for inquiries was fast. I can highly recommend the use of these simulations."
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Mr Giles Forbes, the Marketing Course leader says:
"Students were intrigued at the idea of running a virtual firm, and I was pleased with the way that Simbrand caught the students’ imagination and kept them motivated and involved throughout the module. It got them thinking about marketing strategy in a practical and integrated manner. The competitive nature of Simbrand ensures that their decisions are carefully considered as no-one wants to fall behind."
"In my experience students often complain about having to do team-based assignments but with Simbrand the feedback from the students was very positive. Almost every student listed team work as a valuable feature of the simulation, and practical application of theory and the competitive aspect were highly appreciated, too."
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