قصص النجاح التعليم العالي
أكثر من ٣٠٠٠٠٠ شخص من الثقافات والخلفيات مختلفة في جميع أنحاء العالم استخدمت محاكاة سزم الألعاب الأعمال لزيادة التعاون والاحتفاظ بمعرفة مهاراتهم. إذا كنت ترغب بالانضمام لمؤسسات التعليم العالي الرائدة في الجمع بين النظرية والممارسة وتحويل الدورات الخاصة بك الى تدريبات الفريق المشاركة، اطلب على عرض سزم و وسنقوم بمساعدتك
مدرسة لندن للأعمال
البلد: بريطانيا
عميل زبون
كلية إدارة الأعمال في لندن (LBS) هي كلية إدارة الأعمال الدولية وكلية التأسيسية للجامعة لندن الاتحادية، وتقع في وسط لندن، إنجلترا، المملكة المتحدة، إلى جانب ريجنت بارك. LBS يوفر برامج الدراسات العليا في مجال التمويل والإدارة، بالإضافة إلى ماجستير الرائد في إدارة الأعمال برنامج (ماجستير في إدارة الأعمال وماجستير إدارة الأعمال التنفيذية). كما يقدم برنامج زمالة سلون لرجال الاعمال من ذوي الخبرة، درجة الماجستير في العلوم المالية (برنامج مالية)، درجة الماجستير في الإدارة للطلاب من ذوي الخبرة أقل من سنة من العمل، ودرجة الدكتوراه، وكذلك البرامج غير الماجستير لرجال الأعمال .
استعمال Cesim
وقد استخدم Cesim التحدي العالمي في المراحل الاخيرة من برنامج EMBA كلية إدارة الأعمال في لندن لجمع التخصصات التجارية مختلفة لصياغة وتنفيذ استراتيجية العمل الشاملة. تم تسليم المحاكاة التحدي العالمي لأكثر من ٢٧٠ المديرين التنفيذيين في اثنين من دورات مكثفة لمدة يومين.
تجربة العملاء
اقتباس من كريس كوليردج، محاضر في الاستراتيجية:
كانت مدرسة لندن للأعمال بحاجة إلى محاكاة مع مستويات جيدة وواقعية من التعقيد والتحدي؛ استخدامنا المحاكاة كجزء من اختتام خبرة طلابنا ، لربط معا الجوانب العملية التعليمية الخاصة، كنا بحاجة لمحاكاة مناسبة ل'الطلاب متقدمة. المحاكاة Cesim التحدي العالمي تناسب بشكل جيد للغاية لطلاب ماجستير إدارة الأعمال التنفيذي, الذين قدموا ردود فعل إيجابية. رأي فريق أعضاء هيئة التدريس: تم إنجاز تعليم جيد، و بالإضافة إلى ذلك كنا قادرين على إدارة ذلك بأنفسنا.
مدرسة Audencia نانت الإدارة
البلد: فرنسا
عميل زبون
تأسست في عام 1900، مدرسة Audencia نانت إدارة ديها الآن أكثر من 15،000 طالب في جميع أنحاء العالم. معتمدة من قبل ايكيس، AACSB ورابطة ماجستير إدارة الأعمال، Audencia تعد من بين المدارس الثلاثي التاج (1٪ فقط من المدارس الإدارية في العالم).
Audencia is the 6th ranked business school in France and its Master in Management (Grande Ecole programme) is amongst the best in the world according to the Financial Times. Its 2897 students (20% of whom are foreigners) can take classes in French and English and benefit from opportunities for student exchanges with 130 institutions around the world.
استخدام Cesim
تعتبر Audencia كعملاء Cesim منذ عام 2009. Audencia تستخدم المحاكاة Cesim التحدي العالمي مع الطلاب الذين يدرسون الماجستير في الإدارة، المتخصصة في الاستشارات. المحاكاة تعطي للطلاب إمكانية لممارسة أدوات ومفاهيم استراتيجية ودراسات التجارة الدولية.
تجربة العملاء
السيد ألكسندر بيرين، نائب مدير برنامج Audencia مدرسة العلية، رئيس قسم الاستراتيجية ورئيس رئيسيا في الإدارة الدولية والاستراتيجية للاستشارات، والمسؤولة عن المحاكاة Cesim في Audencia.
نعتبر هذه المحاكاة كمشروع الحقيقي اين يجب على الطلاب إكمال خلال ثلاثة أسابيع مع مخرجات محددة. يجب على الأفرقة الدفاع عن قراراتهم في تقرير يهدف لالمساهمين في الشركة. خارج الجانب الاحترافي من المحاكاة، نلاحظ الفردية والتعلم الجماعي بين طلابنا في بيئة متعددة الثقافات في برنامجنا - يلخص السيد بيرين.
IESEG School of Management
Country: France
Customer in Brief
Created in Lille in 1964, and having a campus in Paris La Défense since 2008, IESEG School of Management is a member of the "Conférence des Grandes Écoles". It is the 8th ranked business school in France, and the 1st post-baccalaureate.
IESEG aims to train and prepare future executives and leaders in the corporate world both nationally and internationally, create actors of change in a professional environment that is constantly changing and improving.
International by nature, IESEG is the first French management school to offer all the courses of its Bachelor and Master programs in English. IESEG has a network of 150 partner universities in 43 countries. 80% of IESEG students take part in our student exchange program at these universities.
Cesim Use
IESEG has been using Cesim’s learning solutions since 2010. IESEG uses OnService with its students who are in the Master of Management program. IESEG also uses Global Challenge with its students who study in the Master of International Business (MIB) program. It enables them to have a practical perspective of strategy, by using the different tools and concepts learnt during their Strategic Management courses.
Eventually, IESEG relies on OnService in one of its programs in Executive Education. It is essentially used as the basis of a specific and highly-customized animation plan to improve the management and strategic skills of the participants.
Customer Experience
Dr Loïc Plé, Associate Professor in Management, Head of the New Educational Technologies division, has been responsible for the Cesim simulations at IESEG School of Management.
“Our students really enjoy CESIM’s simulations, because beyond the examples that they learn in their courses, and even beyond the case studies that they work on, it actually gives them the opportunity to practice strategy. They are enthusiastic about managing their own company and competing with others. They like the online interface that is put at their disposal. They also enjoy the animation plan that we have designed with the help of CESIM’s people. Indeed, we have two class sessions to present the game and play the practice round. Then, each professor regularly meets each team of 4 to 6 students individually, in order to coach them and help them in understanding their results. Prior to these meetings, they have to deliver a 2-pages document where they defend their decision. And at the end of the simulation, they must write a report that is intended for their shareholders, and where they also have to add a specific part where they reflexively analyze the teams’ dynamics during the simulation. Thanks to the simulation and this animation plan, we have noted a more pragmatic assimilation and understanding of strategic management among our students”.
Grupo IBMEC
Country: Brazil
Customer in brief
Ibmec is a Brazilian private university, widely regarded as one of the leading and most prestigious institutions specialized in teaching and research in the fields of Business and Economics in Latin America. It was founded in 1970 in Rio de Janeiro and since then, has expanded to two other campuses located in the cities of Belo Horizonte and Brasília.
Ibmec's undergraduate and graduate programs in Business, Economics, Law and International Relations have been awarded the highest ranking in all the evaluations conducted by the Brazilian Ministry of Education. Ibmec's world class executive programs are on par with those offered by the best business schools in the world. Ibmec graduates stand among the most highly sought-after financial market professionals, business leaders and corporate entrepreneurs.
Customer experience
Mr. Bento Costa, Professor of Business from the Department of Business Administration summarizes their experience: "The experience we had with Cesim simulations provided both learning and joy at the same time. We learnt because our students had theopportunity of dealing simultaneously with a group of basic variables which simulate daily business reality. The students were able to sense how marketing, human resources, operations and finance are combined to produce the results stakeholders expect."
"Besides learning, the participants had a very good time because of the competition environment provided by the games. We recommend Cesim simulations."
University of Aberdeen Business School
Country: United Kingdom
Customer in brief
The University of Aberdeen Business School is an international leading provider of excellence in undergraduate and postgraduate education. They lie at the heart of an ancient Scottish research University and are located on the beautiful North-East coast of Scotland in the vibrant city of Aberdeen, one of the world’s leading centres in business and energy.
Their international faculty consists of over 40 research active members with world leading academic credentials and strong professional links with the business community. They have highly cited authors and editors of leading international journals and strong intellectual research centres.
Evidence of their world leading expertise and fast growth in intellectual terms is found in the Research Assessment Exercise results of 2008, a UK wide process which evaluates the quality of research. 100% of Economics research, 90% of Real Estate and 80% of research in Business and Management (including Accountancy and Finance) were judged to be of international quality.
Cesim use
The University of Aberdeen Business School has collaborated with Cesim 2009, using the Global Challenge simulation game as a crucial part of the studies.
Customer experience
Dr. Raluca Bunduchi, Lecturer in Management summarizes her experience: "The simulation has been a great addition to my strategy course. It is an extraordinary teaching tool to get the students engaged and enthusiastic about strategy, and the student feedback has been fantastic.”
"The interface is easy to use, the game is very engaging, and the support given by the Cesim team is tremendous" - she continues.
ISCAC, Coimbra Polytechnic Institute
Country: Portugal
Customer in brief
ISCAC is the Coimbra School of Accounting and Business Administration and is one of the six schools that form the IPC (Polytechnic Institute of Coimbra). ISCAC was created in 1972 and places a strong emphasis on using both theory and practice. ISCAC’s strategy is to take into account the various needs of students by offering courses during the day and night.
ISCAC offers bachelor, master´s and post-graduate courses as well as other life-long learning courses in the areas of Accounting and Company Taxation, SME Management, Banking and Insurance Management, Education and Health Organizations Management, Management Information Technologies and Systems.
Cesim use
ISCAC has been a Cesim client since 2008. They use Cesim Global Challenge and Cesim SimBrand in Business and Marketing related subjects both in bachelor and master programs.
Customer experience
Professor Madalena Abreu, Senior lecturer in Marketing and Business Economics summarizes:
"I have been using Cesim simulations since 2008. The experience has been really excellent. The two simulations we have been using are quite user-friendly, supportive of our academic content, and provide the students with an exciting and real approach to understanding the markets."
"The students are very motivated and like to play the simulations. Moreover, the support of the company is a case study of excellent service. The support received during the simulation was great, and the response time for inquiries was fast. I can highly recommend the use of these simulations."
Universitat Internacional de Catalunya
Country: Spain
Customer in brief
The International University of Catalunya (UIC), was founded in 1997, and offers undergraduate, Masters, postgraduate and doctoral courses as well as continuous education programmes.
UIC offers a highly personalised university education with a strong vocational element. The high level of personalised treatment is achieved by ensuring that there is no more than one group per course, a maximum of 80 students per lecture, and one university professor assigned to every eleven students. A high proportion (40%) of the teaching programme is set aside for practical-based classes. Most of the teachers have professional backgrounds and the university nurtures a very close relationship with business via its work experience programmes. The aim is to equip the students with all the knowledge, skills and talents demanded by the market, while also providing a solid training in the fundamental values of Christian Humanism.
The international character of the university is a basic feature and also a necessary one for students. 10% of UIC’s 4500 alumni are from overseas. Students study English courses which are personalised to meet their academic and professional requirements and there is an extensive international exchange programme.
Cesim use
UIC has been a Cesim customer since 2008. UIC uses the Cesim Global Challenge as part of their Master in Companies Management and Production Systems programme. Global Challenge has been traditionally run for seven to eight weeks, complementing the learning process of the students, and working in parallel with other courses of the program.
Customer experience
Dr. Frederic Marimon, Vice-rector for Research summarizes his experience:
"Cesim Global Challenge is an excellent tool for acquisition and consolidation of management skills for students with a high level of knowledge in management sciences. For several years I have been watching the simulation encouraging students to compete in an environment which is very close to the real environment they will face when leaving the classroom."
"The students appreciate the fact that the game teaches them to work in teams and enables them to experience how the results depend on several factors, such as their own decisions, the reaction of competitors, circumstances of the market environment and even unpredictability, to a certain degree."
University of Huddersfield
Country: United Kingdom
Customer in brief
The University of Huddersfield offers high quality teaching with a strongly vocational emphasis. They are among the UK's top 10 providers of 'sandwich courses' where students undertake a paid work placement in industry or commerce, having led to an impressive record for graduate employment. Huddersfield also has a strong research profile and excellent grades for teaching quality.
Huddersfield’s students are based in seven academic Schools - 'Applied Sciences', 'Computing and Engineering', 'Art, Design and Architecture', 'The Business School', 'Education and Professional Development', 'Human and Health Sciences' and 'Music, Humanities and Media'. Huddersfield is an international university with students from over 130 countries worldwide. It has over 23,000 students and 1,900 staff.
Cesim use
The Cesim SimBrand simulation has been a key part of the Integrated Marketing Practice module in the first year of the MSc Marketing programme at Huddersfield University since 2010.
Customer experience
Mr Giles Forbes, the Marketing Course leader summarizes his experience:
"The course has British, European and international students so the international setting of SimBrand means that all can engage with the scenario without feeling that anyone has an advantage. The PDA product is also something which is accessible to all."
"I started the module with some team role and team building exercises. Each week a new area of marketing was highlighted for students’ consideration, using the Simbrand environment and firm results to illustrate the point. Each team also had the opportunity for an exclusive “consultancy session” with me. Assessment included a group project in which each firm had to produce a brief for a print advertisement for one of their products and then to deliver a pitch for the advertisement; and an individual assignment of a review of their firm’s strategy."
"Students were intrigued at the idea of running a virtual firm, and I was pleased with the way that Simbrand caught the students’ imagination and kept them motivated and involved throughout the module. It got them thinking about marketing strategy in a practical and integrated manner. The competitive nature of Simbrand ensures that their decisions are carefully considered as no-one wants to fall behind."
"In my experience students often complain about having to do team-based assignments but with Simbrand the feedback from the students was very positive. Almost every student listed team work as a valuable feature of the simulation, and practical application of theory and the competitive aspect were highly appreciated, too."
University of Leeds
Country: United Kingdom
Customer in brief
Combining an exceptional teaching pedigree with an innovative approach to course design, University of Leeds delivers programmes that are both widely respected and relevant to the contemporary business environment. Ranked in the world's top 100 (Economist 'Which MBA?' 2010) their business school is internationally renowned for the quality of its teaching, its research and its facilities.
They believe that high quality research and an excellent teaching staff are the foundations of a successful business school. They are ranked in the UK top ten for research according to the RAE (2008), and have developed several research centres and groups that cut across traditional boundaries. Their research informs the content of all the courses that they deliver, ensuring their students at all levels are exposed to the latest ideas, concepts and theories.
Their academics are highly qualified having acted as consultants and advisers to over 80 organisations throughout the UK and the world bringing practical experience to their teaching.
Cesim use
The University of Leeds has been a user of Cesim simulations since 2009, incorporating both SimBrand and Global Challenge into different masters level programmes. SimBrand was integrated into a marketing management module on the full time MBA programme that draws students from countries such as Mexico, Korea, Nepal, India, Nigeria, Brazil and the USA. The simulation allowed students to form cross-cultural teams and apply their marketing knowledge in a competitive environment with prizes rewarded to the winners.
Customer experience
Sally Chan, Module Leader summarizes her experience:
"These MBA students came from a diversity of backgrounds from banking, IT, engineering to health. It was important for them all to see how they could apply the key concepts in the marketing module to a simulated business environment. We wanted to bring a new dimension to the subject of marketing and I think we’ve certainly achieved that."
The following feedback from the MBA students confirms the positive learning experience:
"As someone with no marketing background, I found SimBrand a very useful tool. Some complained that it was too numerical but I’m a numbers person so that didn’t bother me. The most important thing for me was that it gave me some ´experience´ on which to hang the marketing knowledge from the lectures. For example, when discussing advertising and distribution channels I could think about how the theory affected SimBrand. Being able to apply the material to my new ´experience´ allowed me to understand more of the subtleties than I otherwise would have been able to", says Louise Elliot, MBA 2008-09.
"As a marketing professional and with my acquaintance with various marketing books, I have always had a bit of challenge combining both theory and real life/practical situations. The SimBrand game actually makes that connection. It takes a bit of time to understand the game, but eventually it all makes sense. In all, it was a good exercise", summarizes Olusola Fijabi, MBA 2008-2009.
ESSCA Budapest
Country: Hungary
Customer in Brief
With 100 years of experience, ESSCA (Business School), offers management programs that students can register for immediately upon graduation from secondary school. The only post-secondary business school with international accreditation, ESSCA has been granted four “labels” of excellence: Conférence des Grandes Ecoles, a certified diploma, a Master status and EPAS certification. A "Grande Ecole" business school, ESSCA prepares its students through a five-year programme to become managers in marketing, finance and management in an international environment. The ESSCA has
- 2600 full-time and executive education students
- 4 campuses in Angers, Paris, Budapest, Shanghai
- More than 60 permanent professors
- 400 assistant professors, lecturers and international experts
- More than 120 partner universities worldwide
- 10 000 past graduates
Cesim Use
ESSCA Budapest uses Cesim Global Challenge in its Master and MBA in education programmes.
Customer experience
Dr. István Eszes Ph.D., Professor of Marketing summarizes his experiences:
"After a thorough theoretical background it is needed to open the boundaries of the real world for the students, to offer a choice to experience how to manage a company in a continuously changing international environment. Cesim Global Challenge is an ideal tool for this purpose. We use it in our Master programme. The game is well structured; it is easy to understand the logic of the game. The students have to focus only on managing the business situations. We have received an excellent personal support from Cesim."
ESCE
Country: France
Customer in brief
Established in 1969, ESCE (Ecole Supérieure du Commerce Extérieur) has evolved into one of the most valuable private International Business Schools in France training their graduates to become well-rounded, multilingual global entrepreneurs with competent technical and personal development skills.
ESCE offers a five-year academic program in International Business, and the ESCE degree is accredited by the French Ministry of Education at the Master level. In addition to partnership Master programs, ESCE offers Summer seminars, French Language and Culture programs, too.
For ESCE, providing quality education and enriching life experience is one of the main objectives when preparing students for their careers in International Business. In order to achieve these goals, their staff and faculty work harmoniously to build a highly interactive learning environment and to provide abundant opportunities of practical experience to students. Having degree programs offered in six cities (Paris, Lyon, Beijing, Mexico, São Paulo and Dubaï) in four different continents, they are able to expand internationally and to create a valuable, indispensable experience in integrating their graduates into the global business world.
Cesim use
ESCE’s partnership with Cesim started in 2007. They have been using mainly Cesim Global Challenge but also Cesim’s industry-specific simulation for telecom industry.
Customer experience
Mr Frédéric Beaumont, Programme and Quality Director at ESCE summarizes their experience: "ESCE is using simulations as part of the courses as they enable students to understand the outcome of the actions taken, to practice decision-making in an uncertain world where all information gathered may be important, to test the mechanisms of competition and to learn teamwork in multi-cultural and remote teams."
"The partnership with Cesim has allowed us to develop our simulation use continuously. Today we are approaching a true learning platform where teachers, with a few clicks, can create their simulation with a customized scenario, attach working documents, monitor the work of students and promote interactivity of the participants by moderating forums."
