--- title: Marketing Management Business Simulation | Cesim Marketing description: Cesim Marketing builds strategic marketing skills through realistic decision-making in branding, pricing, segmentation, positioning, and channel strategy. image: https://www.cesim.com/hubfs/Video%20thumbnails/Cesim%20Marketing%20thumbnail.jpg --- Sales inquiries:(UK) [+44 2033185655](tel:+442033185655) | (US) [+1 (866) 644 0518](tel:+18666440518) | [Our team](https://www.cesim.com/about/our-team) [Login](https://sim.cesim.com) [Register](https://sim.cesim.com/r/) [Request a demo](https://www.cesim.com/demo) 🌐 English Français Español Português-BR Deutsch Suomi Svenska Română 中文 Tiếng Việt Türkçe [![Cesim logotype Off-white](https://www.cesim.com/hubfs/Cesim%20logotype%20Off-white.svg)](https://www.cesim.com/) - Simulations - [What is a business simulation](https://www.cesim.com/what-is-a-business-simulation) - [Cesim Simulations Overview](https://www.cesim.com/simulations/overview) - [Compare Cesim Business Simulations](https://www.cesim.com/simulations/compare-business-simulations) - [Management & Strategy Simulations](https://www.cesim.com/simulations/management-strategy) - [Strategy & International Business](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) - [Small Service Business](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) - [Project Management](https://www.cesim.com/simulations/cesim-project-management-simulation) - [General Business Management](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) - [Marketing Simulations](https://www.cesim.com/simulations/marketing-simulations) - [Marketing Management](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) - [Retail Store Management](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) - [Automotive Dealership](https://www.cesim.com/simulations/cesim-dealership) - [Hotel, Restaurant & Services Simulations](https://www.cesim.com/simulations/hospitality-simulations) - [Hotel & Restaurant Management](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) - [Small Service Business](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) - [Banking & Finance Simulations](https://www.cesim.com/simulations/banking-finance-simulations) - [Banking & Financial Services](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) - [Strategic Investment Management](https://www.cesim.com/simulations/cesim-invest) - [Portfolio Management](https://www.cesim.com/simulations/cesim-stocks) - [Industry Specific Simulations](https://www.cesim.com/simulations/industry-specific-simulations) - [Hotel & Restaurant Management](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) - [Banking & Finance Services](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) - [Electric Utilities Management](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) - [Telecom Operator Management](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) - [Retail Store Management](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) - [Automotive Dealership](https://www.cesim.com/simulations/cesim-dealership) - [Cesim AI](https://www.cesim.com/simulations/cesim-ai) - [ESG in Action](https://www.cesim.com/simulations/esg) - [Unified Admin Tool](https://www.cesim.com/simulations/cesim-instructor-administration-and-control) - [Customized Simulations](https://www.cesim.com/simulations/customized-business-simulations) - Microsimulations - [Overview](https://www.cesim.com/microsimulations/overview) - [Key features](https://www.cesim.com/microsimulations/key-features) - [General Management Microsims](https://www.cesim.com/microsimulations/general-management) - [Local Business](https://www.cesim.com/microsimulations/local-business) - [Design Thinking](https://www.cesim.com/microsimulations/design-thinking) - [Innovation](https://www.cesim.com/microsimulations/innovation) - [Ecommerce](https://www.cesim.com/microsimulations/ecommerce) - [IT Management](https://www.cesim.com/microsimulations/it-management) - [Financial Management Microsims](https://www.cesim.com/microsimulations/financial-management) - [Accounting](https://www.cesim.com/microsimulations/accounting) - [CVP Analysis](https://www.cesim.com/microsimulations/cvp-analysis) - [Financial Analysis](https://www.cesim.com/microsimulations/financial-analysis) - [Capital Budgeting](https://www.cesim.com/microsimulations/capital-budgeting) - [Investment Portfolio](https://www.cesim.com/microsimulations/investment-portfolio-management) - [Mergers & Acquisition](https://www.cesim.com/microsimulations/mergers-acquisition) - [Operations & Sustainability Microsims](https://www.cesim.com/microsimulations/operations-sustainability) - [Ordering Basics](https://www.cesim.com/microsimulations/ordering-basics) - [Logistics](https://www.cesim.com/microsimulations/logistics) - [Value Chain](https://www.cesim.com/microsimulations/value-chain) - [Marketing Management Microsims](https://www.cesim.com/microsimulations/marketing) - [Pricing](https://www.cesim.com/microsimulations/pricing) - [Promotions & Segments](https://www.cesim.com/microsimulations/promotions-segments) - [Segmentation, Targeting & Positioning](https://www.cesim.com/microsimulations/segmentation-targeting-positioning) - [Sales Management/Sales & Target](https://www.cesim.com/microsimulations/sales-management-sales-target) - [Product & Consumer Behaviour](https://www.cesim.com/microsimulations/product-consumer-behaviour) - [Customer Relationship Manager](https://www.cesim.com/microsimulations/customer-relationship-management) - [Human Resources Microsims](https://www.cesim.com/microsimulations/human-resources) - [HR Management](https://www.cesim.com/microsimulations/hr-management) - [HR Planning](https://www.cesim.com/microsimulations/hr-planning) - [Change Management](https://www.cesim.com/microsimulations/change-management) - Solutions - [Higher education](https://www.cesim.com/solutions/educational) - [Services](https://www.cesim.com/solutions/educational/services) - [Benefits](https://www.cesim.com/solutions/educational/benefits) - [Secondary education](https://www.cesim.com/solutions/secondary-education) - [Services](https://www.cesim.com/solutions/secondary-education/services) - [Benefits](https://www.cesim.com/solutions/secondary-education/benefits) - [Corporate](https://www.cesim.com/solutions/corporate) - [Services](https://www.cesim.com/solutions/corporate/services) - [Benefits](https://www.cesim.com/solutions/corporate/benefits) - Resources - [The Business Simulation Blog](https://www.cesim.com/blog) - [Expert Interviews](https://www.cesim.com/resources/expert-interviews) - [Videos](https://www.cesim.com/resources/videos) - [Webinars](https://www.cesim.com/resources/webinars) - [Events](https://www.cesim.com/resources/events) - [Documents](https://www.cesim.com/resources/documents) - Competitions - [Cesim Elite:](https://www.cesim.com/elite) - [▸Europe, Middle East & Africa](https://www.cesim.com/elite/2026/emea) - [▸North America](https://www.cesim.com/elite/north-america) - [▸Latin America](https://www.cesim.com/elite-latam) - [▸India](https://www.cesim.com/elite/india) - [▸Vietnam](https://www.cesim.com/elite/vietnam) - [▸AEHT (Hospitality)](https://www.cesim.com/elite-hospitality/aeht) - [Winners](https://www.cesim.com/elite/hall-of-fame) - About - [Frequently Asked Questions](https://www.cesim.com/about/faq) - [Higher education success stories](https://www.cesim.com/about/higher-education-success-stories) - [Corporate success stories](https://www.cesim.com/about/corporate-success-stories) - [Our Team](https://www.cesim.com/about/our-team) - [Sustainability statement](https://www.cesim.com/about/sustainability-statement) - [Accessibility statement](https://www.cesim.com/about/accessibility-statement) - [Social media](https://www.cesim.com/about/social-media) - [Careers](https://www.cesim.com/about/careers) [📢 27 November | Faculty Webinar - Simulation Learning in Hospitality Management Education | Register now](https://www.cesim.com/webinar-cesim-hospitality-q4-2025) # Cesim Marketing ![ESG icon](https://www.cesim.com/hs-fs/hubfs/ESG%20icon.png?width=59&height=40&name=ESG%20icon.png) Marketing Management Simulation Cesim Marketing simulation develops participants’ strategic marketing capabilities and promotes a holistic approach to decision making. [Access a demo version](https://www.cesim.com/demo-marketing) Cases: ![](https://www.cesim.com/hubfs/images/icon-phones.svg) Mobile devices ![FMCG](https://www.cesim.com/hubfs/FMCG.svg) FMCG Subtitles available (CC) ![Guide book CTA Marketing](https://www.cesim.com/hubfs/Guide%20book%20CTA%20Marketing.svg) #### **Free guide book** Learn more about Cesim Marketing [Download](https://www.cesim.com/download-the-cesim-marketing-guide-book)   ![Demo CTA Marketing](https://www.cesim.com/hubfs/Demo%20CTA%20Marketing.svg) #### **Live demo** Get an unlimited trial account and a walkthrough of our business simulation games. [Learn more](https://www.cesim.com/request-a-business-simulation-demo)   ![Webinar CTA Marketing](https://www.cesim.com/hubfs/Webinar%20CTA%20Marketing.svg) #### **Webinar for educators** Introduction to Cesim Marketing. [Watch now](https://www.cesim.com/webinar-for-educators-cesim-marketing-management)   ##### **What does the marketing simulation cover?** The marketing simulation game consists of eight customer segments in two market areas and a maximum of six different products with varying features that can be offered to the markets simultaneously. In order to encourage unique strategy creation and execution, participants start their companies fresh without any operations history. Participants are provided with a decision making tool that helps them to try and practice with different scenarios as well as analyze the outcomes of their decisions and projections. In addition, the simulation generates a range of reports that will help the teams to analyze and benchmark their own performance against their competitors. ##### **What decisions do participants make?** A significant part of the decision making challenge is to actively manage the product portfolio by matching both qualitative and quantitative features of products with the selected target segments’ preferences. Moreover, pricing, promotion and channel selection need to be set based on the segments’ preferences. In addition, teams manage the after sales and research and development decisions. ##### **What will participants learn?** The marketing game simulation covers marketing topics including product life cycle management, product mix management, market segmentation, positioning, distribution channel investments, advertising budget allocation, after sales services, pricing, sales forecasting, marketing research, competitor analysis, research and development, revenue and margin management and overall profitability. ##### **How is success measured?** The essence of Cesim Marketing simulation is to mirror a rapidly changing market place that is driven by short product life cycles and innovation; where constant attention to core competences, timely product development, segmentation, positioning, and marketing communications are the keys to success. ##### **What learning outcomes can you expect?** As an outcome of the marketing strategy simulation game, participants will fully comprehend the different parts of the marketing decision making process, their relationship with each other, and their impact on the company’s overall results. In addition, participants will gain invaluable experience in teamwork and problem solving. ##### **Which languages are available?** English, French, German, Italian, Mandarin Chinese, Portuguese, Romanian, Russian, Spanish, Turkish. ##### **Who uses Cesim Marketing?** Aalto University, ESSEC, EPSCI Bachelor in Business Administration (ESSEC Business School), Pôle ESG, Leeds University, Coventry University, Higher Colleges of Technology (UAE), IMD, University of Illinois, University of Durham. ### **Our business simulation portfolio** All simulations Management & Strategy Marketing Hospitality Banking & Finance Industry specific [![Cesim Global Challenge](https://www.cesim.com/hubfs/GC%20icon%202025.png "Cesim Global Challenge")](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) [Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) *Strategy & International Business Management* [![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) [Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) *Small Service Business Management* [![Cesim Project](https://www.cesim.com/hubfs/images/icon-project.svg)](https://www.cesim.com/simulations/cesim-project-management-simulation) [Project](https://www.cesim.com/simulations/cesim-project-management-simulation) *Project Management* [![Cesim Firm icon](https://www.cesim.com/hubfs/images/icon-firm.svg)](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) [Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) *General Business Management* [![Cesim Marketing icon](https://www.cesim.com/hubfs/images/icon-marketing.svg)](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) [Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) *Marketing Management* [![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) *Hotel & Restaurant Management* [![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) *Banking & Financial Services Management* [![Cesim Power icon](https://www.cesim.com/hubfs/images/icon-power.svg)](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) [Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) *Electric Utilities Management* [![Cesim Connect icon](https://www.cesim.com/hubfs/images/icon-connect.svg)](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) [Connect](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) *Telecom Operator Management* [![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) *Retail Store Management* [![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership) [Dealership](https://www.cesim.com/simulations/cesim-dealership) *Automotive Dealership Management* [![Cesim Invest](https://www.cesim.com/hubfs/Invest%20icon.svg)](https://www.cesim.com/simulations/cesim-invest) [Invest](https://www.cesim.com/simulations/cesim-invest) *Strategic Investment Management* [![Cesim Stocks](https://www.cesim.com/hubfs/Stocks%20icon.svg)](https://www.cesim.com/simulations/cesim-stocks) [Stocks](https://www.cesim.com/simulations/cesim-stocks) *Portfolio Management* [![Cesim Stocks](https://www.cesim.com/hubfs/Custom%20simulations%20icon.svg)](https://www.cesim.com/simulations/customized-business-simulations) [Custom Business Simulations](https://www.cesim.com/simulations/customized-business-simulations) [![Cesim Global Challenge](https://www.cesim.com/hubfs/images/icon-gc.svg "Cesim Global Challenge")](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) [Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) *Strategy & International Business Management* [![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) [Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) *Small Service Business Management* [![Cesim Project](https://www.cesim.com/hubfs/images/icon-project.svg)](https://www.cesim.com/simulations/cesim-project-management-simulation) [Project](https://www.cesim.com/simulations/cesim-project-management-simulation) *Project Management* [![Cesim Firm icon](https://www.cesim.com/hubfs/images/icon-firm.svg)](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) [Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) *General Business Management* [![Cesim Marketing icon](https://www.cesim.com/hubfs/images/icon-marketing.svg)](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) [Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) *Marketing Management* [![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) *Retail Store Management* [![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership) [Dealership](https://www.cesim.com/simulations/cesim-dealership) *Automotive Dealership & Business Management* [![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) *Hotel & Restaurant Management* [![Cesim Service](https://www.cesim.com/hubfs/images/icon-onservice.svg "Cesim OnService")](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) [Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) *Small Service Business Management* [![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) *Banking & Financial Services Management* [![Cesim Invest](https://www.cesim.com/hubfs/Invest%20icon.svg)](https://www.cesim.com/simulations/cesim-invest) [Invest](https://www.cesim.com/simulations/cesim-invest) *Strategic Investment Management* [![Cesim Stocks](https://www.cesim.com/hubfs/Stocks%20icon.svg)](https://www.cesim.com/simulations/cesim-stocks) [Stocks](https://www.cesim.com/simulations/cesim-stocks) *Portfolio Management* [![Cesim Hospitality icon](https://www.cesim.com/hubfs/images/icon-hospitality.svg)](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) *Hotel & Restaurant Management* [![Cesim Bank icon](https://www.cesim.com/hubfs/images/icon-bank.svg)](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) *Banking & Financial Services Management* [![Cesim Power icon](https://www.cesim.com/hubfs/images/icon-power.svg)](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) [Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) *Electric Utilities Management* [![Cesim Connect icon](https://www.cesim.com/hubfs/images/icon-connect.svg)](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) [Connect](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) *Telecom Operator Management* [![Cesim Retail icon](https://www.cesim.com/hubfs/images/icon-retail.svg)](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) *Retail Store Management* [![Cesim Dealership](https://www.cesim.com/hubfs/images/icon-dealership.svg)](https://www.cesim.com/simulations/cesim-dealership) [Dealership](https://www.cesim.com/simulations/cesim-dealership) *Automotive Dealership & Business Management* ##### **Contact us:** Kalevankatu 16 00100 Helsinki, Finland [contact@cesim.com](mailto:contact@cesim.com) ##### **Sales inquiries:** (UK) [+44 2033185655](tel:+442033185655) (US) [+1 (866) 644 0518](tel:+18666440518) ##### **Simulations:** [Cesim Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) [Cesim Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)[Cesim Project](https://www.cesim.com/simulations/cesim-project-management-simulation) [Cesim Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) [Cesim Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) [Cesim Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Cesim Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Cesim Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) [Cesim Connect](https://www.cesim.com/simulations/cesim-telecom-operator-simulation-game) [Cesim Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Cesim Dealership](https://www.cesim.com/simulations/cesim-dealership) [Cesim Invest](https://www.cesim.com/simulations/cesim-invest) [Cesim Stocks](https://www.cesim.com/simulations/cesim-stocks) ##### **Subscribe to our blog:** ##### **Follow us:** [![LinkedIn](https://www.cesim.com/hs-fs/hubfs/Social%20media/LinkedIn%20logo%20sqr.png?width=35&name=LinkedIn%20logo%20sqr.png)](https://linkedin.com/company/cesim)   [![Twitter](https://www.cesim.com/hs-fs/hubfs/Social%20media/Twitter%20logo%20sqr.png?width=35&name=Twitter%20logo%20sqr.png)](https://twitter.com/cesimfinland)   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As a leading education technology company we offer customizable, flexible, web-based simulations, compatible with all devices and operating systems. Come discover why over 1000 higher education institutions worldwide are currently using our simulations. [![cesimlogoheader](https://www.cesim.com/hubfs/cesimlogoheader.svg)](https://www.cesim.com) Cesim® and Cesim Global Challenge® are registered trademarks of Cesim Oy in the United States and/or other countries. [Terms and Conditions](https://www.cesim.com/terms-and-conditions) | [Privacy Policy](https://www.cesim.com/privacy-policy) © Cesim Oy | All rights reserved ```json { "@context": "http://schema.org", "@type": "Organization", "mainEntityOfPage":{ "@type":"WebPage", "@id":"https://www.cesim.com/simulations/cesim-marketing-management-simulation-game", "description": "Cesim Marketing builds strategic marketing skills through realistic decision-making in branding, pricing, segmentation, positioning, and channel strategy." }, "url": "https://www.cesim.com", "logo": "https://www.cesim.com/hubfs/cesimlogoheader.svg", "image": "https://www.cesim.com/hubfs/Cesim%20preview.jpg", "name": "Cesim Oy", "alternateName": "cesim", "naics": "6114 https://www.census.gov/eos/www/naics/", "description": "Cesim is the world's leading provider of multilingual, multidisciplinary business simulations", "address": { "@type": "PostalAddress", "streetAddress": "Kalevankatu 16 B ", "addressLocality": "Helsinki", "addressRegion": "Uusimaa", "addressCountry": "Finland", "postalCode": "" }, "telephone": "", "email": "contact@cesim.com", "sameAs": [ "https://www.facebook.com/CesimFinland", "https://Twitter.com/CesimFinland", "https://LinkedIn.com/company/Cesim", ] } ```