--- title: The Business Simulations Blog | Cesim | generative AI description: generative AI | Business simulations blog about experiential learning in higher education & corporate training programs. --- Sales inquiries:(UK) [+44 2033185655](tel:+442033185655) | (US) [+1 (866) 644 0518](tel:+18666440518) | [Our team](https://www.cesim.com/about/our-team) [Login](https://sim.cesim.com) [Register](https://sim.cesim.com/r/) [Request a demo](https://www.cesim.com/demo) 🌐 English Français Español Português-BR Deutsch Suomi Svenska Română 中文 Tiếng Việt Türkçe [![Cesim logotype Off-white](https://www.cesim.com/hubfs/Cesim%20logotype%20Off-white.svg)](https://www.cesim.com/) - Simulations - [What is a business simulation](https://www.cesim.com/what-is-a-business-simulation) - [Cesim Simulations Overview](https://www.cesim.com/simulations/overview) - [Compare Cesim Business Simulations](https://www.cesim.com/simulations/compare-business-simulations) - [Management & Strategy Simulations](https://www.cesim.com/simulations/management-strategy) - [Strategy & International Business](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) - [Small Service Business](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) - [Project Management](https://www.cesim.com/simulations/cesim-project-management-simulation) - [General Business Management](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) - [Marketing Simulations](https://www.cesim.com/simulations/marketing-simulations) - [Marketing Management](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) - [Retail Store Management](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) - [Automotive Dealership](https://www.cesim.com/simulations/cesim-dealership) - [Hotel, Restaurant & Services Simulations](https://www.cesim.com/simulations/hospitality-simulations) - [Hotel & Restaurant Management](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) - [Small Service Business](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game) - [Banking & Finance Simulations](https://www.cesim.com/simulations/banking-finance-simulations) - [Banking & Financial Services](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) - [Strategic Investment Management](https://www.cesim.com/simulations/cesim-invest) - [Portfolio Management](https://www.cesim.com/simulations/cesim-stocks) - [Industry Specific Simulations](https://www.cesim.com/simulations/industry-specific-simulations) - [Hotel & Restaurant Management](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) - [Banking & Finance Services](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) - [Electric Utilities Management](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) - [Telecom Operator Management](https://www.cesim.com/simulations/cesim-connect-telecom-operator-simulation-game) - [Retail Store Management](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) - [Automotive Dealership](https://www.cesim.com/simulations/cesim-dealership) - [Cesim AI](https://www.cesim.com/simulations/cesim-ai) - [ESG in Action](https://www.cesim.com/simulations/esg) - [Unified Admin Tool](https://www.cesim.com/simulations/cesim-instructor-administration-and-control) - [Customized Simulations](https://www.cesim.com/simulations/customized-business-simulations) - Microsimulations - [Overview](https://www.cesim.com/microsimulations/overview) - [Key features](https://www.cesim.com/microsimulations/key-features) - [General Management Microsims](https://www.cesim.com/microsimulations/general-management) - [Local Business](https://www.cesim.com/microsimulations/local-business) - [Design Thinking](https://www.cesim.com/microsimulations/design-thinking) - [Innovation](https://www.cesim.com/microsimulations/innovation) - [Ecommerce](https://www.cesim.com/microsimulations/ecommerce) - [IT Management](https://www.cesim.com/microsimulations/it-management) - [Financial Management Microsims](https://www.cesim.com/microsimulations/financial-management) - [Accounting](https://www.cesim.com/microsimulations/accounting) - [CVP Analysis](https://www.cesim.com/microsimulations/cvp-analysis) - [Financial Analysis](https://www.cesim.com/microsimulations/financial-analysis) - [Capital Budgeting](https://www.cesim.com/microsimulations/capital-budgeting) - [Investment Portfolio](https://www.cesim.com/microsimulations/investment-portfolio-management) - [Mergers & Acquisition](https://www.cesim.com/microsimulations/mergers-acquisition) - [Operations & Sustainability Microsims](https://www.cesim.com/microsimulations/operations-sustainability) - [Ordering Basics](https://www.cesim.com/microsimulations/ordering-basics) - [Logistics](https://www.cesim.com/microsimulations/logistics) - [Value Chain](https://www.cesim.com/microsimulations/value-chain) - [Marketing Management Microsims](https://www.cesim.com/microsimulations/marketing) - [Pricing](https://www.cesim.com/microsimulations/pricing) - [Promotions & Segments](https://www.cesim.com/microsimulations/promotions-segments) - [Segmentation, Targeting & Positioning](https://www.cesim.com/microsimulations/segmentation-targeting-positioning) - [Sales Management/Sales & Target](https://www.cesim.com/microsimulations/sales-management-sales-target) - [Product & Consumer Behaviour](https://www.cesim.com/microsimulations/product-consumer-behaviour) - [Customer Relationship Manager](https://www.cesim.com/microsimulations/customer-relationship-management) - [Human Resources Microsims](https://www.cesim.com/microsimulations/human-resources) - [HR Management](https://www.cesim.com/microsimulations/hr-management) - [HR Planning](https://www.cesim.com/microsimulations/hr-planning) - [Change Management](https://www.cesim.com/microsimulations/change-management) - Solutions - [Higher education](https://www.cesim.com/solutions/educational) - [Services](https://www.cesim.com/solutions/educational/services) - [Benefits](https://www.cesim.com/solutions/educational/benefits) - [Secondary education](https://www.cesim.com/solutions/secondary-education) - [Services](https://www.cesim.com/solutions/secondary-education/services) - [Benefits](https://www.cesim.com/solutions/secondary-education/benefits) - [Corporate](https://www.cesim.com/solutions/corporate) - [Services](https://www.cesim.com/solutions/corporate/services) - [Benefits](https://www.cesim.com/solutions/corporate/benefits) - Resources - [The Business Simulation Blog](https://www.cesim.com/blog) - [Expert Interviews](https://www.cesim.com/resources/expert-interviews) - [Videos](https://www.cesim.com/resources/videos) - [Webinars](https://www.cesim.com/resources/webinars) - [Events](https://www.cesim.com/resources/events) - [Documents](https://www.cesim.com/resources/documents) - Competitions - [Cesim Elite:](https://www.cesim.com/elite) - [▸Europe, Middle East & Africa](https://www.cesim.com/elite/2026/emea) - [▸North America](https://www.cesim.com/elite/north-america) - [▸Latin America](https://www.cesim.com/elite-latam) - [▸India](https://www.cesim.com/elite/india) - [▸Vietnam](https://www.cesim.com/elite/vietnam) - [▸AEHT (Hospitality)](https://www.cesim.com/elite-hospitality/aeht) - [Winners](https://www.cesim.com/elite/hall-of-fame) - About - [Frequently Asked Questions](https://www.cesim.com/about/faq) - [Higher education success stories](https://www.cesim.com/about/higher-education-success-stories) - [Corporate success stories](https://www.cesim.com/about/corporate-success-stories) - [Our Team](https://www.cesim.com/about/our-team) - [Sustainability statement](https://www.cesim.com/about/sustainability-statement) - [Accessibility statement](https://www.cesim.com/about/accessibility-statement) - [Social media](https://www.cesim.com/about/social-media) - [Careers](https://www.cesim.com/about/careers) [📢 27 November | Faculty Webinar - Simulation Learning in Hospitality Management Education | Register now](https://www.cesim.com/webinar-cesim-hospitality-q4-2025) ## **The Business Simulation Blog** #### [**Case study: Use of Cesim simulations at Universidad Señor de Sipán (Peru)**](https://www.cesim.com/blog/case-study-use-of-cesim-simulations-at-universidad-senor-de-sipan-peru) Posted by [Cesim Team](https://www.cesim.com/blog/author/cesim-team) on Thursday, April 23, 2026 | Reading time: 4 min. - [Tweet](https://twitter.com/share) [![](https://www.cesim.com/hubfs/Luis%20Balarezo%20thumbnail.jpg)](https://www.cesim.com/blog/case-study-use-of-cesim-simulations-at-universidad-senor-de-sipan-peru) Professor Luis Fernando Balarezo, head of the business simulation laboratory at Universidad Señor de Sipán (Peru), shares his experience using Cesim Business Simulations in his courses. From their multidisciplinary approach to their impact on students' practical understanding, he explains how simulations help connect theory with decision-making in real-world business environments. [Read More](https://www.cesim.com/blog/case-study-use-of-cesim-simulations-at-universidad-senor-de-sipan-peru) 0 Comments [Click here to read/write comments](https://www.cesim.com/blog/case-study-use-of-cesim-simulations-at-universidad-senor-de-sipan-peru#comments-listing) Tags: [Educator 2.0](https://www.cesim.com/blog/topic/educator-20), [Business simulations](https://www.cesim.com/blog/topic/business-simulations), [generative AI](https://www.cesim.com/blog/topic/generative-ai), [artificial intelligence](https://www.cesim.com/blog/topic/artificial-intelligence), [Cesim AI](https://www.cesim.com/blog/topic/cesim-ai)   --- #### [**Introducing Cesim AI, your tireless teaching assistant**](https://www.cesim.com/blog/introducing-cesim-ai-your-tireless-teaching-assistant) Posted by [Cesim Team](https://www.cesim.com/blog/author/cesim-team) on Thursday, May 16, 2024 | Reading time: 2 min. - [Tweet](https://twitter.com/share) [![](https://www.cesim.com/hubfs/Cesim%20AI%20introduction%20by%20Veijo%20Ky%C3%B6sti%20EN.jpg)](https://www.cesim.com/blog/introducing-cesim-ai-your-tireless-teaching-assistant) We are glad to announce the official launch of [Cesim AI](https://www.cesim.com/cesim-ai), our groundbreaking integration of generative artificial intelligence into our business simulation platform. With generative AI, we aim to enhance the learning experience for students and improve the teaching process for educators. Cesim AI—powered by the latest frontier models and trained with Cesim’s specific data—is continuously developed to keep instructors ahead in experiential learning. Hear more about our latest tool from our CEO, Veijo Kyösti, in the following video. [Read More](https://www.cesim.com/blog/introducing-cesim-ai-your-tireless-teaching-assistant) 0 Comments [Click here to read/write comments](https://www.cesim.com/blog/introducing-cesim-ai-your-tireless-teaching-assistant#comments-listing) Tags: [generative AI](https://www.cesim.com/blog/topic/generative-ai), [artificial intelligence](https://www.cesim.com/blog/topic/artificial-intelligence)   --- [All posts](https://www.cesim.com/blog/all) #### **Subscribe to our blog** #### Compare our business Simulations Which Cesim simulation is right for you? ![icon-compare](https://www.cesim.com/hubfs/images/icon-compare.svg) [Learn more](https://www.cesim.com/simulations/compare-business-simulations) #### **Recent posts:** ![Demo CTA general](https://www.cesim.com/hubfs/Demo%20CTA%20general.svg) #### **Live demo** Get an unlimited trial account and a walkthrough of our business simulation games. [Request a demo](https://www.cesim.com/request-a-business-simulation-demo) ##### **Contact us:** Kalevankatu 16 00100 Helsinki, Finland [contact@cesim.com](mailto:contact@cesim.com) ##### **Sales inquiries:** (UK) [+44 2033185655](tel:+442033185655) (US) [+1 (866) 644 0518](tel:+18666440518) ##### **Simulations:** [Cesim Global Challenge](https://www.cesim.com/simulations/cesim-global-challenge-international-business-strategy-simulation-game) [Cesim Service](https://www.cesim.com/simulations/cesim-service-small-service-business-management-simulation-game)[Cesim Project](https://www.cesim.com/simulations/cesim-project-management-simulation) [Cesim Firm](https://www.cesim.com/simulations/cesim-firm-business-management-simulation-game) [Cesim Marketing](https://www.cesim.com/simulations/cesim-marketing-management-simulation-game) [Cesim Hospitality](https://www.cesim.com/simulations/cesim-hospitality-hotel-restaurant-management-simulation-game) [Cesim Bank](https://www.cesim.com/simulations/cesim-bank-management-simulation-game) [Cesim Power](https://www.cesim.com/simulations/cesim-power-electric-utilities-simulation-game) [Cesim Connect](https://www.cesim.com/simulations/cesim-telecom-operator-simulation-game) [Cesim Retail](https://www.cesim.com/simulations/cesim-retail-store-management-simulation-game) [Cesim Dealership](https://www.cesim.com/simulations/cesim-dealership) [Cesim Invest](https://www.cesim.com/simulations/cesim-invest) [Cesim Stocks](https://www.cesim.com/simulations/cesim-stocks) ##### **Subscribe to our blog:** ##### **Follow us:** [![LinkedIn](https://www.cesim.com/hs-fs/hubfs/Social%20media/LinkedIn%20logo%20sqr.png?width=35&name=LinkedIn%20logo%20sqr.png)](https://linkedin.com/company/cesim)   [![Twitter](https://www.cesim.com/hs-fs/hubfs/Social%20media/Twitter%20logo%20sqr.png?width=35&name=Twitter%20logo%20sqr.png)](https://twitter.com/cesimfinland)   [![Facebook](https://www.cesim.com/hs-fs/hubfs/Social%20media/Facebook%20logo%20sqr.png?width=35&name=Facebook%20logo%20sqr.png)](https://facebook.com/cesimfinland)  [![Instagram](https://www.cesim.com/hs-fs/hubfs/France/iconfinder_2018_social_media_popular_app_logo_instagram_2895177.png?width=35&name=iconfinder_2018_social_media_popular_app_logo_instagram_2895177.png)](https://instagram.com/cesimfinland)   [![Youtube logo sqr](https://www.cesim.com/hs-fs/hubfs/Social%20media/Youtube%20logo%20sqr.png?width=35&name=Youtube%20logo%20sqr.png)](https://www.youtube.com/user/CesimFinland)   [![Vimeo logo sqr](https://www.cesim.com/hs-fs/hubfs/Social%20media/Vimeo%20logo%20sqr.png?width=35&name=Vimeo%20logo%20sqr.png)](https://vimeo.com/cesim) **Partner of** ![AMBA logo black](https://www.cesim.com/hs-fs/hubfs/AMBA%20logo%20black.png?width=135&height=45&name=AMBA%20logo%20black.png) ![BGA logo black](https://www.cesim.com/hs-fs/hubfs/BGA%20logo%20black.png?width=105&height=45&name=BGA%20logo%20black.png) ![AACSB member logo](https://www.cesim.com/hubfs/AACSB%20member%20logo.svg) ![Education Finland logo](https://www.cesim.com/hs-fs/hubfs/Education%20Finland%20logo.png?width=150&name=Education%20Finland%20logo.png) Cesim provides a broad portfolio of easy-to-use business simulations for educational institutions and corporations. As a leading education technology company we offer customizable, flexible, web-based simulations, compatible with all devices and operating systems. Come discover why over 1000 higher education institutions worldwide are currently using our simulations. [![cesimlogoheader](https://www.cesim.com/hubfs/cesimlogoheader.svg)](https://www.cesim.com) Cesim® and Cesim Global Challenge® are registered trademarks of Cesim Oy in the United States and/or other countries. [Terms and Conditions](https://www.cesim.com/terms-and-conditions) | [Privacy Policy](https://www.cesim.com/privacy-policy) © Cesim Oy | All rights reserved ```json { "@context": "http://schema.org", "@type": "Organization", "mainEntityOfPage":{ "@type":"WebPage", "@id":"https://www.cesim.com/blog/topic/generative-ai", "description": "generative AI | Business simulations blog about experiential learning in higher education & corporate training programs." }, "url": "https://www.cesim.com", "logo": "https://www.cesim.com/hubfs/cesimlogoheader.svg", "image": "https://www.cesim.com/hubfs/Cesim%20preview.jpg", "name": "Cesim Oy", "alternateName": "cesim", "naics": "6114 https://www.census.gov/eos/www/naics/", "description": "Cesim is the world's leading provider of multilingual, multidisciplinary business simulations", "address": { "@type": "PostalAddress", "streetAddress": "Kalevankatu 16 B ", "addressLocality": "Helsinki", "addressRegion": "Uusimaa", "addressCountry": "Finland", "postalCode": "" }, "telephone": "", "email": "contact@cesim.com", "sameAs": [ "https://www.facebook.com/CesimFinland", "https://Twitter.com/CesimFinland", "https://LinkedIn.com/company/Cesim", ] } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Cesim Oy" }, "dateModified" : "October 1, 2024, 12:00:00 PM", "datePublished" : "1970-01-01 00:00:00", "description" : "generative AI | Business simulations blog about experiential learning in higher education & corporate training programs.", "headline" : "EN - Blog", "image" : { "@type" : "ImageObject", "url" : "" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.cesim.com/hubfs/cesimlogoheader.svg" }, "name" : "Cesim Oy" } } ```