The interview was conducted by Waqas Mir of Cesim:
Why Marketing Simulations Matter - Interview with Ross Brennan from Cesim Business Simulations on Vimeo.
Questions of the Interview:
Q1: What is your motivation for using business games in your marketing courses?
Q2: You have recently conducted a research on ‘Student Experiences of the Use of a Marketing Simulation Game’. Can you briefly summarize your findings?
Q3: How do business strategy games compare to other forms of active learning?
Q4: Do you think business simulator games becoming available online has changed the way you utilize them as a learning tool?
Q5: Why did you choose Cesim SimBrand and how do you plan to integrate it into your course?
Q6: And finally, what tips would you give to marketing educators considering using marketing simulation games?