Electric Utilities Industry Simulation Game

Target Audience: Graduate and Executive Education

Cesim SimPower is a web-based electric utility management simulation game that focuses on the dynamic market behaviour of the electricity markets incorporating sustainable development elements. Participants work in teams and meet in direct competition against other teams.

Cesim SimPower combines the dynamics of electricity supply and demand and illustrates how customers and competitors influence the company’s business.

The participants experience how variations in the electricity market price (spot and forward prices) impact their profitability, how they should take those price variations into account when pricing to their own customers, what type of power plant to use in different market situations, how the value of long-term purchase and selling contracts are influenced by market prices.

Familiarize students with the whole decision-making environment for an electric utility; including sales, procurement, green energy investments, risk-management, financials, and their relationship with each other.

Develop capabilities in formulating, implementing, and adapting business strategies in a dynamic competitive environment over the course of several decision-making periods.

Enhance fact-based analytical decision-making and crystallise the financial implications of marketing decisions by linking the decisions to cash flows and bottom line performance.

Give practical experiences in team-work and problem solving and excite competitive spirits in a dynamically evolving marketplace.