"The experience we had with Cesim simulations provided both learning and joy at the same time. We learnt because our students had theopportunity of dealing simultaneously with a group of basic variables which simulate daily business reality. The students were able to sense how marketing, human resources, operations and finance are combined to produce the results stakeholders expect."
Mr. Bento Costa, Professor of Business (IBMEC)
"Students were intrigued at the idea of running a virtual firm, and I was pleased with the way that SimBrand caught the students' imagination and kept them motivated and involved throughout the module. It got them thinking about marketing strategy in a practical and integrated manner."
Mr. Giles Forbes, Marketing Course Leader (University of Huddersfield)