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Student engagement is a hot topic in education today, and for a good reason. With a multitude of distractions available to learners at any given time, it is becoming increasingly difficult to make your course material both relatable and memorable over the long term.
Management in organizations is the function that coordinates the efforts of people to accomplish goals and objectives by using available resources efficiently. As such, it is a vitally important cross-departmental discipline that relies on long term strategic thinking, timely communication, and effective decision-making based on often times incomplete information.
Running such a multifaceted business as a hotel requires a great deal of cross departmental know-how of its leadership. To really understand the nuances of customer satisfaction and how it relates to bottom line performance, hotel managers must deal with a variety of decisions that span the entire chain of the organization. Teaching hospitality management is thus a complex endeavor that can benefit greatly from a risk free practical learning environment to consolidate what the students have learned in the class.
Telekom Austria Group, is the leading communications provider in Central and Eastern Europe with almost 23 million customers across its markets of operations. The Group has roughly 16,000 employees as of April, 2015 and revenues were roughly EUR 4 billion as of year-end 2014. Telekom Austria Group's portfolio encompasses products and services of voice telephony, broadband Internet, multimedia services, data and IT solutions, wholesale as well as payment solutions.
As we have covered in previous articles, business simulations are already a fantastic supplementary tool on their own in higher education learning. Today we talked to associate professor Anssi Tarkiainen at Lappeenranta University of Technology about how he is taking the use of simulations to the next level. Professor Tarkiainen has been using Cesim Global Challenge for 5 years in a capstone course for the internationally accredited (EPAS accreditation) Master’s in International Marketing Management program offered at the LUT School of Business and Management. Recently LUT was ranked as the best young university in the Nordic countries by Times Higher Education 100 under 50 rankings.
JAMK University of Applied Sciences is an international higher education institution in Finland with an expertise in 8 different fields of study. JAMK has more than 9,000 students and experts from over 70 countries.
So your course is about to start, your students have been introduced to the business simulation game component, and you are ready to wish them luck on the first round. However whether you are an experienced user or a first timer, there are a number of often overlooked features that can make your life as an instructor easier when running a simulation based class.
Did you miss out on the 2014 annual ICHRIE summer conference for hospitality & tourism educators or the 74th annual meeting of the Academy of Management? Or did you go, but never got around to visit the exhibitor hall and sample our tasty Finnish chocolates? Don't worry - we have you covered here with a recap of what we got up to, the products we had on display, and the best way to get in touch with us to learn more. Below you will find a short summary of our experience at the conferences. Enjoy, and hope to meet you next year!
If you have never used an online learning tool like a marketing simulation game in your course before, it can seem like a daunting task to incorporate one at first. There are materials to introduce to your students, new features to learn, learning formats to consider, and you haven't even gotten to the part yet where you need to figure out how it'll all fit in your curriculum to maximize student engagement and knowledge retention. The good news is, it's not nearly as difficult as it seems, and we are here to help you hit the ground running.
We have added a new playable scenario to our Cesim SimBrand marketing simulation game, focusing on fast moving consumer goods. The student teams are put in charge of the marketing activities of a company that produces soft drinks and juices that come in many flavors and sizes, catering to a very broad customer base. The Cesim FMCG case is perfect for illustrating the marketing decisions needed in a rapidly developing modern FMCG business environment. Read on to find out what makes this case a unique addition:
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